Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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rYT0uMpUeNy3z9UTNNY1t0nBC9KuSshT360TOKrEmiEiHpaMo1dbtrO2op3WEEt+6VksB80F7bUmc4YJlcnskAaCwCqogA9Z3w14RNkSNh\/W5ZbQ056Nzvp5P+dPentY1eTWDMKiT9SVkC5G+fru1tinGGXsUblxVUx3iZmRF\/6PRUNRd8LexyrJWCWnkm7jZVKnpDnlpmTKCOhV8bscrnIGOM2hQobWpg88rasehnpAPoyw6dQ1HKzfwa9PnQhq6jYinYKMp\/GtKpp4bicEmQRTr+zPaVeuSREBDJZzTKuis+99o9G6kHMf4gk97mEHDVquojZjL4E0t9f\/0ZRl9eqsiLS0xsgQj2C51SBOhwqY7QIHToW\/0xgh\/aU1KgZ0T04uQULVGvm2\/XtAOTP4bsi3bsUdx5qAA1HpGi3JVY5tKdQJHCJI3joY+LgzJEY6kW\/rVE\/LC6q9udwR49SOmC9ddV9WCit1APEdB\/ba2mC\/KHkGs\/iP4OZwvuQEzT9mtBRHgD267EAdL6oryP\/W7pOE\/X7zH5HFUtCloboh3JUyTdVCKGgNwW9e2FE1om4QWLcrFUYxw+fLVFO6RIz3cyuOR0BQIgf7Sr7QoOLdZkf8dTTP+wfeUGu\/wORCwJEGfMPNKIMiasONVnP+S25kgena8Mj2vOmZNPiHzHg0fH78hG65L379im5U0av+ILNER6qbI1BZdKpi06faFNgYED8rzDZopJct7T3uuElRYKE6NGSxlSiCwudg55XTcUh\/0\/FIAD7NDc8ZTLPQwA24hf76t0QaTUpZJSxGlr1X5xir3ngpGkQP4dEC7tEHlJxNBAirdlECSNX\/YHKMAlT3HeC+hA2YbZEe+tgmMvxT8ROKL7J\/iFs5dj9vg4usmrEkl3lO26AQcGQDpXYBKUM55WIRWZu0V2J3Emcg4mf7Tj7f+r++NDlnOE4jAYqEEtu5IOTI4Ex0Kou1VRtuSYr9EZJHuHEpUACozBea\/97x+xgt5X3otey5zXXYiV48FA2L95OJIHbZs2MZz8QhMX9C1G9Jjt+Q8hrkLs3Cz7vYyP\/EgyzccNy4oyqo1hW+B\/6uoA+qxEjmcKsOGp6BENV3gYKZPGfoOgNPfUHl6gP+Ps8S204AY8JDc+YpuSLvOZ1gVIPjjgM1kOOCzzJUZoSTjlUQ4epXP53inM\/mS0PnZ5EW1j7EQdy6p0qMumTOcpa+fcex5\/t5scXPi9GERfWUk0eLxmZqrDhi4xJ6RVSqvzExMwRM4s9cn2wr8LUgDtgwBX7EBczYa0AwOrVtgJFRr95F5tYyDR26yYdNjfEssurqVVMksnUpYfniU6qXDMUEuor3lFnFaPYNXPe0NDbzk3thgsOgCjdy42\/J+NKjfjdywgwzipaRmpa8iOTPsom4HdDK182Sb1YqhsOu8WxKkePErDM09BUp9uotxyVox0A6a5yojzH+tgFbu97VHPxX+VEyg8khYRktmEfXYQoF0W6MKF6+57Uyt8VcTir6KVSMLLWiY6IJzlzHO\/ZihbqA3OtEDtoe4BwqWefP3eyfo9qRZqsX+ZoNwsEAKI5fIbAI0uftb3rEc8JClZusI61lcHXEyCLSxi9Qu7CLHHlCKzIJlE\/LzRXPHz0\/uWgUiGzEEVemi2g+jAkDV+v2XK65P5WkHmSK1x\/NtW4pQ4h9evntUFk8K\/K\/PC1636OqEY3pY\/2U\/u\/lL4wYqH\/aDtkBey\/b9p20WZE2M4HeSs4S8OqMFegl+X8Mf6a7RXlDf+XlPl3\/G1LhWNqTIzx0rq3VCGT7CRGhI35RzqmWx0\/Q5bgGsUK1a3LQbLvoReMTy0jaoJKw75XwcjpK+A\/NmKC2HNdHQw\/JuEDGBsTd0j2eSHHLNGq\/fvJ+aKsfKXEKbuWSQxswxLOSXGR6WcpAdsK4C1VoVvHyNv4UEWJrC\/gsJj6xjEx\/Cg8ThPnhwl3zjtTe5AdRVFgWZ4uuuaf6GmelrtDdgIRz6p4GdySm9SHVh+5WhaDfv9PVFryAiDDR9tnPgK2NtZ6n8tncTq57EQzEc3gF0OeD0b5n2wrqNu0wZaW+TKDg0XnApkUGmBYGVEsGTdJiIFf9vjkt+rr+0hWF0LMtnbJG5eKV6dx\/PZ3REI5M9ogBXhUiJ3GZW8S6XYRNAHnz5tnM0T5FFuXcApgVOUA\/XVE76myBZt7Ii1mloDozNKEcuKNDG9fLzIARt3\/EIZeD2\/USQgwS4Yg++BgOeuTniIF9tNqJp3ZrYdkBjm5\/9TZONkFiYk3BupP0OJ9l++INAlPWx+NJV6JHfz1CaDVetNmrDROvrZw3HC6UT2DteJD2T41kR8g0i86vZsVGMiEscP3usEXHkNB1z2G7UMDktCygDjwt7oetazDDlCCVq3AHQfV9QXBeQDjuxO9cyn61HM+PyEzaiolp5S1+2Ck6bRZW2fSFsKdIZmWWV04\/aKCYLIM2XWhn4Y1K3\/F4EXEEZ8XCWRPQeUeHRqg4kFJt0F70KP0yiY45Yj3e6SIlZAVeGmYSJd8r1rm1n15Ysw\/FmYNTwjgY8eerq3OkWOz2PvBYrj65vLogCqbXphf3JeU85ECsnao6lvbcgc2QFHcUOTiNXgYOiur3orZOfaKrt2fHTy6HY2tALivb3ShP7t9mGmkDnFptEbw+Q+qYYuSaO8LKKz3cTW\/IxYB2xIDe0gJ8KQ36oA1no3q81XglWet5OBsE47bmAjr6j5waBHua3hSXkQ4nFra7rRRSGJ75V+KlDrZ\/+a\/Oa80q1+8DeVj\/qLKHVWUfkMoX8tBZ\/he6rG9apFGP+0Ji65hC98v7NuuKpEOMccIf5Mk0VOrvyygX8L+6fuGGBg4tpCpiVOZ+030OKk6856+eHTCVh9WcPUjnu2P7JAvqO0N5jt\/9r51knh6OP5oCABqIFkwgc2AF4J0PKDsnFCGk92jgAtTeTlny07MS9mi0lcbyRoWBLL6PjmpviEbwP21yfkZfvHuqdUS+Osho+IkyE6s1IU1RYwffIjaNSWB7qr1c8\/bFWP2f0qwsvA8t6qn63dPwNdoQACS4HV0MJMj7CwlDywwfk\/1R4JokkUdH5cHwSl5RNQ5XzgXIIAYXyHjvBtZZM\/cEZ\/UlsJDBqvn3eyRLv++zw\/JtIdiT5xUJwBuZnmn1gpvnpztch2CXDUCW258jMTum5EWJdvSnnXHlIgMpUbKNUSs0QfWI045XXtR7RgurkI0ye\/mzNBYhl+mP5EssZcwEbBponJsfPY9ERbwjHuJesRryQUr1U\/jVdcORiViv1PujKW9ALw0huUD0vLk69XKyLC3EirHkcZBxA+3nSs6Lwb30SyyU4SybodHv5JkQNXpwMrMmrev2+6IUwcKe8P7+xURc8cetii7W02+ED5hG5SQYCLHirq9CLkeMqqms9dPlufAQZEnJAMni2jyHyG9L69lhu4y3L\/myfZQZJRRAIyAj11\/fGgjvlukOo2sewCEIcNfTXezaBbjC16dUF3i9cK0v9HJiy62o375u11q24dc5ce8Ef214S4guFSSD4vO3IrDsuOYL7+GHyLD22z0jM0CGkwvp3u7v6ltMA2wPtPb23","iv":"07c7a4e4bfe830a38f1ed47d5e00c672","s":"4642e99c5eb4d1f7"}
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