Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"1553319529d4a8b4a4a991be4e44c49c","s":"c39d0213372e4139"}
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