Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"13627080bc19a07f891e44b6065dcf6b","s":"efcec9d48e6b9901"}
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