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April 9, 2025
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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

By Zach James

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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  1. Dolce & Gabbana moves into Madison Avenue flagship
  2. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  3. Orient Express Hotel debuts in Rome
  4. Prada, UNESCO open Sea Beyond Ocean Literacy Center in Venice
  5. French Open returning to Galeries Lafayette screens this spring
  6. Tech scene, taxation fuel world’s fastest growing cities by wealth: Henley & Partners
  7. Tod’s leans on legacy for latest Gommino campaign
  8. Fine wines, high-end dining markets proving resilient worldwide: Bain
  9. Global luxury goods sales outlook slips amid US tariff frenzy
  10. Stuart Weitzman men’s ambassador returns for racy spring campaign
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Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now

Dolce & Gabbana moves into Madison Avenue flagship
Orient Express Hotel debuts in Rome
Prada, UNESCO open Sea Beyond Ocean Literacy Center in Venice