Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"7746b4e88e25f34a8079c9796c8ffc4d","s":"a86f59f931788d26"}
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