Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"c08aab66c28b218e7a27aa2e52bb3d66","s":"52cc62092f9485ab"}
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