Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"c8fd431b95adebaef436e7be867681b7","s":"65b5c0b40baf18c6"}
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