Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"43f9b63de4ac0b3165097bac26c2cdf4","s":"cf0f6144a9bf2b5b"}
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