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March 18, 2025
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Retail

How digitally-connected products support brand authenticity

February 4, 2021

Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison

 

By Katie Tamola

As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.

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  1. The future of successful luxury brand collaborations
  2. How culturally-aware influencer trips can successfully launch luxury products
  3. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  4. ‘To Finding More’ campaign from Silversea reveals new brand identity
  5. Creative director Jonathan Anderson to exit Loewe
  6. Tod’s links My Gommino collection to digital passport program
  7. Off the Cuff: A Q&A with Scenic Group's Ken Muskat
  8. The 1916 Company launches bridal jewelry tour
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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