Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
{"ct":"\/O\/rgBdEWp06qcdBOJox6ZOZsbwnbgX8NRq8tutBnBkeHmkrQbfvkf6ZC1+5w4tJ71vMpGHGVAIfvIrlLBK91eiK+G5Rwy4oe51sSfPSmo6iGK3UKz6QKe4UWAkuPzIDPC\/nZw54z5oQqxoOmN+HhIxXqo4Ci0yOHpoXR5AfwUvlTgRg64MINq3EE3VV7UyRRwRQZu0TZPI672x6oJGiRPevxz4TYCWaz9y9G6o2MV3+G\/fQaKjXpHIKayV8RzrRJIMTzVZoo5viHydyMX\/KcNv8S393swdfye9gAf9d7ZAMWuW0pEPofAp15D5mEXbYlLVLK2eSaGuwKE94zXxprRpl9yih9S31yp7jQcpKMujFfXhQvkSszYDbh1JKpgbD1H8J4L8acBtDVti2Cp\/ZJ6vVZ6McQfuN5NelxmneF2X+NCFq9Lqe2AMP59+ppXUwjkoqxvVbjdII2LgR0\/IORJd5Ow7w5daLWK9dup2m4wJqyapCltAO50XfMajx4o43VabL7n5TdsUpSaLA97D3UNQtFFsXOK4uWWZQKDru5dFKZZBqnEfxPKO2gsiTmed\/ggdhUUoM\/nSS4XlO8Os1KRJg6BCt1vYjT1u0V5txhZjuUCK739OwymP1ZZydj5SYs+0YZecIg6LWlUWguGysflG0ekcMqz7GswbzgSzMfuU7QpSBELfJlgqNT8qFkqvHgbGoL7UqXppJipbq+SQOt3ndcAT\/lDkAv6Z\/pbb0aSn38WnVeCZAJceaekqfKOHMQLJKpbXzMLhovfa6s21BnsxoMzlXof4yxUkPeWBFrvOBCMBFBDCaXZ3QfO8+HOWY\/\/QsxaMLMnj8kwCcesHLd9eNosgHFec4+zTRBHYJHnwunxDD\/jNU5FzARnJh6\/cGdqEJHP0cCWzX0rHHtt0ex00nMZMzxkOZdjjI+ueNf1qDLRGIO9NzBi2NdxDxyL4upBtbJ5a1LDBsmeCGYn2W4heER6tQRmQFvxu1tio1xFjtJEX83j1qy9GTkcKw43tUMKtrvHXH2GpWzCWQLG9iwzzLjI+vZHlwJOtqsvisQqPHbzb3YC\/ToqwHG+Z99YimHPERElKgbLHH3C2yb7IBsxAM0zwkedRNchUqjBXi8oC7L2VQCioxPwS7b+d\/wpGLdxoxnYri22HcUfQzH\/b7krOvXntXSXe\/I4mWwlWz2fVJj4ZLSUuWBfJkwL8JFIol7hdN9lafT\/sGqP3h+uqn6j4hVT0Wtt4YrD6oz0hhW6bbUiOpOFgSKK61JsbqW2puwLBxZObecjoxxmuwM3gB3378oQIZqNS4dlVSxH9V4j80lrY1dtSnocoM2WtWczuF7c551JXyRdvQxDLNmuiFUlpBfOl1cC5uOEWOYwbSjpLB0cB9iDAd0CwzWQFMifBA6NyesNRkSYZkzVLPxbJ0KEJCPjWyAwvQxy\/bWmUSF856r5O1hWkYulYAvJkjcp16Dv95B5rxDyjuv9WboDnBDw6Js07OUKysEtbiKG\/wBppQ7ncU63a0dq\/XXdbztWe3zMxuZu6H\/E2Kcov9fsWnyZB5PADUo7HAbeEJbCmck735EkhpO9YNpmvD4NWCu8Nj6kbmSa0fbtIL0DNv8862FcS3\/31yUHlvGJu\/7exav9cfENvWKylVpcI2Nd+M0nasA0opLPoQ2AVpB7cRglQK\/OcLesu5RUfg5YqDGPrENzt04mAunth2+WXh5VcGmn7cK6SbExKNGtVD\/0Zwnp+4krBLLSxHP4G62GvAOUoxADgN80LsVS\/XpZ+pnp\/2qvRVfY9IsdGYPsQ6MQDDD6KGwvf4pA5MhUFcp++pPM1MtYkOmIUkqCecoFy3iTw3I5RREy2bsu2qhCiQTfbz9n\/q7rfGf57GHUUvL+f\/CWTNT1MSY4RHZQrkNG\/CPNGdk+peNeLbXHbUyov03NlJUzP3QsUehIRTDMgULQILLWalyfkRAxiWqUjtrz6gOLPx2u5lUJQqqurNJrxc55SQZihaRzVj\/MzsdHIwCkoxn4zbb6lYEqc+n5RGAGpo8LvhHg8i\/KzNYCk5ZsS8zek5LY6myyrmDHPoYa1zlPaKazGxDIMRUjeKf0l5ELRhPwDemf16LP920Fte0pt4hhusKUTLJm5436AOoWnmTUZykmblRdsqMdrwDuH7dX+dLzzkSz+Uo4DZSM5DV6nBja4eKxouoZ9DE4RrTG9+TWZy5HufkbMtSe5Scz4On3ej+8jysri4CvP\/T7Dhc2caZAL5DGoZBVoS+\/vB22oZ\/RH9GBBsWohYAapExM425Of0SbYjPz8oKKGjyuejq2I3qYh5ieKnic92mB5LtGTWYi25asaGrXCtgAgYwio\/UVGNH63I+MMFxTMpiLT+i0A10QRXGDe83avYa4K+jAHaPjZMdSTeQeIh9ioj\/fAFVhjj8y7Om2u4\/7IOT+5Qmqt74IyjuP7ChM\/5v62+E0bvFXDHEM6pI\/zotQG4MN0ZgITESW1goxZZEGGgLJKusYqo1aCwpCOB5fmhLorBBydxuxK\/c\/727lJg3\/j+xnhaaBz5Bel+AtaXwf8YcFvbDcN9gNErZhySkJZfnrcx25ZjCWKqbfaL4H40ysfUyV0SNG8cVMtAK76WoVD5784d9yg+149aZFRXZYhMGfV6frlHDDE+mm\/VVnUa2eD2BwvVV6qj9clsLuUc9L2IBYfSroQjaxeOQiV6Z42tPCJ83UarLnnNkLh4FNo5ubGM+8g1KGKFJvvH\/vDatfvuBPupodfeWelDIVaUpewgrJzoOnJXd96ommeT\/mGhEo+1U9HqwZIOXMH3R0Ip1qYgzP6FUUkMHkKvJXcH8YRBG8COAh9bWRmfjWEma0iHu5fw08LrDg9xVEFB3NR3oP3gVXianABbyUplhmWYaX2KOJVE52bRFqTlvNNMV6v0Og5hHrScoUe8SIvfJMowsmMqnL1l3nYTlIjSUdldwIIAgeZNhQooNjC5dnMvDMVACvueDxqVeaL0S7uLTLUCbWWDZDzS0NpqFqtY4QEOozwsHkglXKHAM8thtrjlQr4oam4L30bBHNY+URwwt4jCFHSLSR2n0OV4a5k6grNmBGHZI2MSA9rTiWwfzLNZez2MJ\/PkQWrn5JCrkogpIxNHJM0JBVXNRwiG3e0q1mh\/U116JDU4u5J7jjyO54OFMjRwMqmoCBmGiw3BlJQ87SJeMc\/LTMSxIIwMfg+o2SQNPygBiiGLy6hizc12EnlPcuy9ZElkRGGBrK9qO+V0tnG+0RRiOZs2dfbNtraSllCi4lrUX7bLsPHkXqJew8zu0l0hDf3qhyuiICSVNU4YZKHAyCOsnZ06Ab6zngqcpUGLIE7eSmw0hz3d+pqXSPNNBCGv6cVzwL+CZ2C02lEWvgTcaWnAVBZvAL0fSZkgtsYXwL6reDrUOgY+sIcjUcPCfw\/UzjbghC197WF6Gn49H2SD9OZ9PO0Y2h4WCW4uuAxHnaT7vIX\/2QImEK+N0m5sxOg7YIQj2pYiSVRtBi472dUkDV1JNuIzEeLkVlFjePSuocUfyZY2YfrUNT1h\/bcWa8SF\/DvRClspaxrKxoMFJogRLfGZmyFlT8A3IBDAbvhf8UQ07DM0v0e8dZ5wNOBd2rTuQOBamoIFxjGqsQfktjBvUNQouUTOKYkXh66AGE6Ne84NtomaYurzzaFKlzqqdKXEDvMVvDPxURDwGFsOoB4lY0zQ1OoYbrmftutP8KV7NBHWaP3qxWDLq1dtDeBWaa008+RS+as+ChkgJbY+usxZ3f+kKx1JsHnQpL7bOnZe9gVzjObS57BysoKs4S+QFGx46T1mNRS8K9CW0OTvtUN2oT6soL0UJCpk0jT34MfsCtFxbOt2c+nIYlaQ2yQbBVGt9tjs3556KtKoW8snXHD15OVnuiZIlGLWVAycUBtLBaRvTezuc5A1gH3sLKPXeGgE7Ud6LQFfjyj2Hnm4YexnWZLN6KPKYUcVUsDhiBq8br9eP198iIVe\/OdxAbdh1s+mGepBJfrEK8I+DxSAeCoOsww5PsVzuZbZINx6c5Hf8jUpMFYbOkytj9XETAdk6soj6jIthnk4gfeaaCUl5vHjxPPX5vPhDn5xNtdlG6QEmaLZk1Qc4XzILJxQW\/BYd6htfUzqPuQOby4fsxsLYPsE0jMDHmYncWpmyemSQ0jSD9TexRL8ak7RtQH5OCn68llsfQIc6kFtJGjgQ7Ahb9KgDeqKU7FrUV\/dQ8sSNKeFzUEum3DVrZ6+BOD9LWnZeYs+OMWYKhAB2jMJ8FdXvfNdTc+5gy2i5PHnh1z+IxCm5snBdmFrXyR8FTj+m7Vf2UOU0P53S0LDZ70NLP8Vyl89yiZl+D217LJqdhCXeItyVSZcaQ6d9UIjSOtW9pUNJii7Gjs53\/neGsHgqDigR0a0Vz+e39jzeQgxjhZti3WpmqYEjSOzSQbN8NaJw+6T8JgG+wUAQ9xiYUuDYtqt5ARQlyiTrlSRNeE\/lSkRCOdOVJ9g\/+6nU7KsepvXhTTvxUF1GpGWLtIGfDBhN\/Xe+ykn+AqAbAjn0AQtc6ZmncR5WBQspzOJTTWRX19jLQIsMk1sD1PO1Cu067Eqg8HxBJxKYkYEJwd8Eyeym6MeO0qbSd85mq0apRqLfT5t35uaVHBfGXYWrzQRwkJOYKgzkDZnNkpoSfirMnShfQGNxAIO2VcnWIp4j4mNkM4LEZeeK5lJSW6b6dT6JkYDm8+pJMM+X3M\/mYHnVvn7Z7vuZBq4lfxpTbwhSDh+IyxHjBkm88wjjndy7c52wQz1hue3bt+TlIpRvXaJS6TB+7tIge\/z6flqHcsD49GCu6Mjf70+QA3eay5U9eIU0Kf91IMmstFGG2iylgzBP8iT4234XNnZWoPuz9r5kV2cahlimIqnWEINUq+I2A7IBtJcguefhUJ0DOT4tXMGTSHqKaLLe7QnlCuDWBm+ZXYrEcbKzULH76r9sOJ3oTCanpEZU1kBgZC\/8XFJg3WHAVodlCJmxtTlQXiG\/Dzy+CkTEOF2KhZ0BBOYc\/gaJ4HFHuhkf+akmBYm860TrcbjKw7Ei33XEASXunNTyN+jYmFzIVRxLo8kvMYxIomoqROHV5l2VvYKJk1fL4qULFXHiF4Os5GZm0g2bdXgZjjNWyZPoagZZvV+jD3zdDFw4axPle4vSulKrgyI20BjNZ2ulkF\/bTkR\/ZyvdVXcEKtUxvknY4W6bCC9nNPFatNVSvPbM7GVtHDZ3vsx75dpcuP94CcCM8XrOWXDBorj3a5kzEMZnQyO0cTvlRIsjuK19wg7sCi8o6oZumwhf2d008sKGZH6KGSC5\/QH7Cxb5Q58dV6Bi+u5WrszuGymgnQLoCOIRS9gBW\/iVm4bxcw+nL3LevStIl1uIwmvlVUOi0dvRCZR8sxeIXgAsRZ411rchcvZrNP+7Yys+MGZP74M0\/OjhJXtwjxZpGP23txs5B8O4r\/OXk7n7Sogqv8Epy9xSI7YKXPnRZw4boZuyvR2um7n9RSENdPSm6zD8PH0ktbjN8hc65srchlhC1nsU3\/Usb1Xnn+20wMdiagwS55W9EY5wSrR3e8Xw68yibnfoCaJbUTvx1JrlW+SejVAyHWAK0VdmHDKiuWL5S9fOGoTpGIVqHjKNxrGjcirJRAKbDT0C7lqwt\/pUU3y0bwXl9SViI+9QsUYQP\/pErMqofagHJ3oobmz0UN\/sTuPTxHwvn+nCmPDCZheZMycglX6nsXASZ1B+pfMRAe\/EzU1wFmXeLSKkcA6EagimULNPSWA5wu+q3qtP3h5V2LHPV7RU\/2B8zMluQw2cfoLSntho5J7t3QaKHnqBBa8VFbIpMuhit\/cQbTv9Q\/nbs348Kc8laCeZkCeKzNzKeTi2ubnlu0kQizFCFlBY5g\/XQKW5wjJP8+Ul2zhUSd9Hv6DsYwOo85K6WMmStMJnSjyvc76iM0f75VjeYPHdIB+xuVWJ0Q4cWuMTDr2xLsBrhmEmi3Q69B3S\/FHGbYrSVPJDn4Yp+HxMVuf+IvBt9bWmZ9hhDH4zFNFRoZpCKMksmoBDRn4QEMMTjsigBUkLizY52AuMX4IjOoIYKgZbiVXhnXE6S9SuoBKpnHGfkEjNaC4+KBr0DA2Tba8cxOxTFZCfW73uvN5doVQFKOU4sGQhccBzfnjiF8E6lNs9hk8bnbJJzNdt7erv58qc1vRa35M7moxmS9Zy9r+lrMFiU9R4yfzaL9V5t\/oNsZuZR5bi6cBeQb6UNCtSsDk2eESo3NToJyKXzKNTKl8BCpD+bUDGTrhBht4\/C5GxN9cVvX1erbg86VQCmvppfjZrr\/76fLJ+N+gFxc4eKQKO9kQ\/DbFSaQ5LV5eQPTxEVJI2DDDupYE+lSdoZQo21DPqsLNzFLQ02h3T4dh8wn8Zq3uY6anQMgz+KRX0oDt5ZuBNRGSdZ3XMEqbbrUsovZSor66CogdDUAvN8WamY66valjGPf4X8iH6NfdmVNhXRZ0afwRGMva8UeV4\/9S\/0aQZF7rAXmubSFnHODLmHRvAgPA4avrqgb0FLdv1SBwrFlEhIiCI+4qOQxoL3HGp7ur6ETL1Y9ky00\/O23cM02JKHhd4R9kktVsawLXYEWGYixM850IuOh1GviG7ucm44GNDHnNuu27RuByUcrDgzFiiBXWDmoqLG8vrJwsBWdfe5NqxOkKdDN9vAiGbpjcDjHvOX8MiwGSkv+\/1bHveOtR\/fYOVZphVtjtiN23nJkpPx+92NqNi1T5fOKN7vQszd7JZFwKn64bPOmz2anOdgX7Wgwi0bX5S3Lq28tCVzt9Gtll7oFRsFzZyHvIWjIn7JLKiLA9ELts+xKhODhPWN1KZwaTUfdFwvXY8Kwe3rFjPyT\/qWVltiOsCTmLSW3Aao\/Ke9kgRFNFqJ1N55p\/d5NhpmMglKU46L0850rRpVerppJzQm4gVCOucdQTtKTDr38feHOlcQfSQHyf8wOQOb7ZuOKn6gCS6hdBBJ3Iusz9K61cSD0znf9K84BhelAyRyhspeaJG7BIvetHFu29fnTReKMQZ1Uhxya1segZAyIf9z3JqSWmwg0ChpFOtUzSg46UFnzQaHjAWcyTgiNTp8CvJdF+P3AF7gj+AWcnJQMvNUM7wB4jTsZXOUlulLVSP2NVWS1DWyBSqVQq8vBFWw6EOxTniSNhBL2d03pWE6T+oMtjkGw6fXksnw5TxOz314WSz5wLwX9jb65rKKyupmFJ4EoR\/Fe3S5VtQIT+a\/QcuQ3d+3ZRIelmJMYYgIFn0vwkHZYKwCIxM9vR3uYZFiK\/8GasrWQvWfrn\/rl6v9d+VwuqMWP3Pa5XXw+fqU5S0bF5RdweAC84YGZjTdQ4nheOlTAGEN+o7DcCUJt+us\/LguoXARdMkVOWfCV9NkQrfFThfNiLR9F0jTZMsrZVIpvQErM9ZgGYZggP2NOYsiwrOo6P4NihkVgpBGqO5\/cswRIkC3dbsD+f2RKYH6LxreMP0sf0T2alszUGQpvZxO+ox2BpWEXk3t1+bIasJNbSblqsZNjoE\/i+Z0uVM9G3O+iPTfo47L6BjOmZgRXT\/7XVhkMo12eD1+JNSj2eiINl\/kBVbI88lfDd+VrLs5Vix9Xjw+gUYapEtGx0WCAC0pIfxbA8K0Zmt7xuFl46uJumG8EjG2AubrdWStyvux4Reizy+82gY6cRMdJH6gFajoHLio11wWoETLciZa+6qml42\/BDY3gJXDFewx49HjhAXKGTs\/xn0\/RcdZjRNO2f8cBACyL2UFr02910eGZ7h9SArj6AdqmUKhSrMJm5tFJ8NUpkNxKsT8oH9kl\/jBaGCemUB9n9LanNtK1PTOl\/vTJWaOnKTiW9Avfk\/r2tO7UHSWyZCt2nfXu3UPEItaNLDickHKL\/Iu+njUBhCB\/aALhRBCrabr5VU+WThYwjHVCD22LPxzTmqon1ybaHq5voAtokOzi7rBfJuMyMMB26SMBQytp2qxDs3WQb4AqJeCVJUiWYhzE83o8USrzSCEbAq4qn53ecOOkmgT9yUILtLRqZMZ8i\/jU8feOdRZYrxzxbQAH63kLnjq4VUkUcn2u5AI8aBbybeYxk5SqBtVHi0ntUV\/vXW8IpCR3Evun6MGehhD5EXgTFoHyyRmX88j6pZe9t+9k2ksDEcaTriJcamj0tqmVtULlKyoBRD0lltl3zfUjqQsuLbOkObGBJF6qpLMiQQsLnLoXcOoYLdKVJp9NYDldTKNYTTo4H3yITAfpAgt+4FRTiGK9xfplLzL17Zbfh+4SHF0L+Gc8r1oolVtWD\/MTfA8toLCsC5eDehJqH5ZqnOBudgivFKzSnDpAC\/hcFcRVZaAXHya7ft1my8FQ1Y5VIydgpl1V8Pm\/tLq2wXx5mifhogRWe5xrVLa5kdoYW1nHc\/5qTrbkA\/hLSyW79HakYG8bdu6iSXHeCl0aJi\/Ipu\/G8hiKfypvscf5r9sZ\/1qkSFFE7Yd4cWoifmqvmBBz4CEz9omgQgJPdE4fE+e1Ja57rQSSSNsJbQU9eah1miV8UP4edI61EyKuemJK7RvS3uR6T2rzH2VdQVIy54mUK5sKnsdlHbfNNfmZUNNa\/rc4ve2O+lNwgPhrLP9znGpu4zoApf0VTt9WMLCGyclEucbhJbTyqvRkVYIAR5RoiMHuLJm\/52bkmMrMOMGTMfm5otSRNuJLvrwJBavO3GaEcwfcOr\/2ubjwoPEmsvPozNTNnhP72LfiS2BCJFMnur2eSIh6z14fE57k29941B7H4rS9mi6ipOBzpX1i5HosrMSsbid3Ca7\/GlVq9OtTkRZu0lSTgT6xdhvqJmTxWTroii6a35xRiC\/xk7r6PEfCwyhEzGWldFNF6Ey5bkEeTHSrqL2Ps14Sf\/fAE3zDN7whQPLL76AkUIwrF7CiC25xFt50i5LZNWm+MIiuwoQ6eVvjOmrf0Z4Oa\/PUwB843gdyVSj+Me3K5ArEMPmwIZJQPGv1gYAjkxl1a61syd6i1Kjsyo6WSe2pnkmcTbQEcil\/Y8zG50sqkr8wciA2Kz8jbkvsRpywBin17I+HTZ7lL0BU7WVNMbo\/iDsSj64EjefR+3lzv6TmmNUZiWsDIdH+LcWs2LhKp0Uy2RvHO+b75sNdPCiFdmKJYRicLEKvIyDeLgw5\/I9zovHTnrJTNThNwX+H2TSs7FsJUL9cjG43MPIVZW\/rvKaMEXVFd74hzRY6+MybT+SvmjA4E+i+y89Bo3lYdU9pDHoxBfcY5vhi2fXLmIgeybxVUSdWNgBXc+\/dQQHIoy\/V70Cqlq\/yb4kFVVFIsOpR+aX08qEhOyADr5FaGrCqWJpFAUbCKU1VGdRdajFAbTbBJFB32mVB\/NPpBcPI8DrdQg3a5h0PlHhtigeROeZ3bfbFIwjkM4ruhd8\/gx2gepZhTBavMuA\/dNPSQg+a+EqG9HpqQewQDrHv6nrh97WqRde+wv0s3Tqr1TYxtHh0c++7wraK6CYSCvwYDfeeqMlZ+B6bCmgCqSoao7+tjAhta3DVqOlGVo5epDUroqef9QeOqcLxd4oRUzHDT\/cKlHf8959K41\/783lN6BBt\/kpHNhG5Kg74PiL2916oDm3FaBbgmRmNJ1Zu4GNT3l0wHj7qqfEZi7MURPOmQsacbd6DhqTsE\/+g\/7WJfl\/lQYHQ5MDWalB377ePl8stU4HidmIpc41ZQc5c+lqkGsx+mIOD21k++NZQ9AwbWwx6BNlm8pUxLZT91BBMuvaRGMqTf5mtpyRTp8dZmEGGQdPA\/maqQF6aY6b+6Yc8h\/v0jmYjlsIJLc32xEuD8UaI9FoLSdo4c5PVYf0cwgT3xhQgufYJRIT4lkusc3jWPLwj44H20B9bSMs1DQ6\/QcoCkI3Qm79Ebdi4e2w05zvW6y6LoofiMR21mql3dPTUpsVQ+zXV9tEwgjAHSFnlJyW\/gk6G31nBnIVUTXmwjwjbtJbaYxxvjPKfpaN6TC+x4TSUZ49rg9OCVxryD\/Mh16y6gMXBMzNMnwS2ilrcaFsN9bvMF6Ox3cdtarJjclbvUhGWPUV3K5OM6qPc2qKHXPKMQLpd9NhbKuHQL9MHXbfD+J7LgrDWVRiUV4o\/f","iv":"cbfca910afe4e960e26de0b31bd3836c","s":"0941544fd230ef68"}
Share your thoughts. Click here