Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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