Marketing
February 8, 2021
Louis Vuitton Year of the Ox campaign. Image credit: Louis Vuitton
By Sarah Ramirez
For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.
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","iv":"9d8a13c6e18c1a99de4db2781a8ce589","s":"1a3457094cfbaa02"}
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