Marketing
February 8, 2021
Louis Vuitton Year of the Ox campaign. Image credit: Louis Vuitton
By Sarah Ramirez
For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.
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M0mZEVvtkjifSwerlSLX0lcWl2N\/zO4\/hzEB2sjYu+RXFIHJdi1DRhgsPNHb+AHUAgco77BwqOo164IuSO7fgIYhel8+NTsAiLcSF4y6rzxzAp38QXSE1O\/iWvgfj\/pm2Yu7Y5dkIE5J2mOI1IcX7L+Z4awZ8swLN9RBPD9yWHtI+7aZTvTSddCUVFiXppUX0hnDRp9qDD03Z8pXmkWCAZKUmEFAub2imCPMBwKZrmzRj8u0enHW9qqEVhxrdKu3cj4HF03p6yfGsGY+SinZ8ZFhnq2oAwUPlJvR\/HPmQX+vulhLYSNLoXWAJBnNbH8nc48mCJPhklkoE2w9UVv5m9\/r04kbUJ5zYp2mxfT5PMn7fMqd8reFLHRoqygAQhNYevvQRLdC+jRj7zNwtFATgz92xkviXDcnORcMPWgyvR2Jv0kTKe40gBcBRsx7I6PBh2030YqNakl1aX9+JFuvJoCwm6FX\/vCmvKopXTXTkOAeJKp55lndCVpyePKs2jli3UCOJUXt+6Ivp1Uo3tuRV2IzQL2nfjNwcMJIIkkYHSZwLVd0CyAhMftMd\/m6\/\/YDCttanHGQwuEsnqdBYW3yOiFrJLxmta3Ul\/wwp2X4OpuJmHL65SZTFeiblqAG6zF7Jx3GxEjYnWPRHFpFegYvbLOQ5byJpuf9HIPvqz\/341rnx5jIq1OArzfpe7kijVURJIIo02\/zXTLsKkHBC\/fT8xO0loRLm4w\/BL58RkQmFZgs1FzTx70HDv39UNROUPMkmg9kaItNvG81WUNHL31SZDX48OM8wmV5l7WCVDidrBM0roTOcBfNKkTrrP8XwjSY5DNamlfC0NkJ\/+anRVLIiZype+cwR5GM9LZ5+TG+fPCPBFmq\/6blgq2Ukwuyy4GIyP1lwF9NHu5Df3qZghpkP1djyOEwBEuP9s1BJQ84ekC0CwGRE+I7LOPBkjHGXnpeRov0qlU3ICXHvm2UTEaoi6c9FE43jbZIqsZAeSB1i8WY5RHS\/zvKxifrbE2SRywmfBE7M0lvHyM9SWXvrKCJBblJ+s6yWIrarFcY0u2Yth67Fr\/5izFcn6o9FNAN59YpGDj9HLvkDauAXY+DHu33CU3n7HRIpOxIxDJQ0s4eteJbCRmy7jLIUP7AJ6pp0sSeTtWUDSZ8pNILsl9ZFYh5mvs+GRLrObQZYdZhXV8RcoLobYBqsGe\/WxP5uCZ7VAimiHB6rHA0KDrGlZYQt6r8+WvMEWOR5ymSP3HtNyQ1CNjA34bSCBTK5IPSPOQYx7uDR3pKnhXnxegnSJNV3LXEWYShU3QLBsDcX+VFHSoze29364EDp4JD+AxyTCZbco77z4lI+NiHmSJV7ogAz2D4IZM8559SkaTxfi7iAIsFXcuBz\/1ZdC7PY7p9wZcNtxvlb2o1MiXLjDYTW\/lIzmwiLm5+iDD3bLiPrKoOph5JMmd0PPC3iYu1usr0BDU0VHbzkpxGjpOTUVU4PByuC89Zym5n4pLOaD3Y7TtbacgFGpptv4bFy++4yk6B+U8RdHFHhFsHcii7ZRF5hY1cQ3LA7AK3vMt8VuXUuBmoVF1vqCJu3mqDZXKIK0wWN6E5TrwOA3HuRU6MhkGZixJWTlJC0fyLj6KZkdSLQ4IhYrxKyhL03W\/wHV5KznnR\/F7zWQ04wua61OLVEE5nftvRO1uFXv+UNicgpt5HkCiPosATa1oH9sif2Gar6GXOAq\/JLHb9Jdn+bh9Yb6M5OB2PuOAjQFQyRNqfiBapV5W6yA9Q\/j1XB3bwy2Zq227bPMl2+BD4PKEvcKnPE6QzK8t9rWn1ug9RWSeLDp4j4NBGHU\/69bb61MVVsKf5MUYSnt2h6RBX\/NHREIgoE117d7KV8tw8Ps7QsuS7cIw\/iZh1UfTybHfr4JQ7nX26Ekz3qrsE9k4FiteXsYdVHauFkkyd+HhbsWawCbM34MvEC2a0kOlExsp7unsQOPMxCN82Q62xyz6meQnVvAoPttjk2o26nu+l19gwDmyPkLyd8OGDybDY8wYn7xmG\/RrfxXD+lFmK9s0UKklreQiB\/z8CodbsCcddhZ8yIpKqBPqt0C1IkpF1\/7eXDqaYQ4W1Uj8OZKQqsqiSa5vCqHgvON8m9j1ip2vYVmLGu8DUYrSQsiLn5rnKt9G7McvvKSqGnJf6C4Zb88PJcAbdFzcCdWcTLRpjV1sJomPYeGZyiyBWUp49bCqP1N7tjx20xW1lxg\/Ty7nzSidSgDcoScpNfQ4NqNVgHTLyNY3oPDNplRawndaC7LlbsSTjLztNdlkFfZMpXPvFUIGXAAo5NAenhGfHBdHogXxXhGSUNKo5sN9CS9T9wimfNwAKRafWCBOBPHgXqnU70f5K8dFwq+TfilvSoC59HEI45uHCfhZ50qrwr0Kyl4YovWgpR99qnbCtqpg47cqApVf3IjWJznioagSCsL6WYMuGMkqYkjn2351a\/e3kLoqMFUnvllQqRBhM48X8fXEL+VNecriA97aoVKhCa2uIfR0ObygcoO6jSh1peksE7ZmFVDL28U3a98+eW+ZHts1LLaBdonQ5cgTMYDOdOpZNYhR4mjmn6H\/KtTjNkgQD9yfQ8qhxS+L8mbngStVnvxOeoaAJO6as3ONxI1FnRzcB21+vSozxMiRfugbkb\/wHYKa+qdywlK4pfkKVBdZYDgE\/ODToZuzjUoV57rH8VQz9YbejMQUPtScAP4luz\/C1F8oiBrvaKaWcRlbJ9\/5LsYuUb4oONRULZbqlJ389giNAJODbOISysu\/wsykJ0yUOm5HXYF8\/0uaHOIWQDofH5elUF6JIGZoKRbkUHatD2i8a+Elyb5fBwhEgTTJj1AgE+FXBXVPQHW19pXpKvzFg\/PS24ukziJzPXGjz9i3+0DNFqrhKJgmFDfKgXAVQOPuaWfI6jhR958yFhr1ZsvV+qn8QVMwENOsXcLSd6c0A2boi4tGp\/e4PddvBBQqo40WR2gIyqIis6tIkLu8UWtiVw4+PY8sZhqutpMrDg3nAfcwPUbMdil+kzuvdHtyy5PNwXc+yvGxI2SAIX1Etp\/yZqBDw3eNXc\/6Ow+\/dAuQ4UeqPKCFxm\/zL+JN03UQ8COO+UofpupNlX4LDXhIJV1Cj+I56fCTBLJh89sNjsXJcGFXg5oKgtdsRI2+UwAf5H92FpsFMWUKWJff+IgjSetq251H1gL1nFMUNmew55I2NH7MDLtwHpqkm1+ErHaoITdJYh6fin4MBFkw91PUIueczxXsBALjBBFtlAhAs0QJCrIZCLgO3oxagDIFI9q6bqCJN2WTIUOck\/kMOjFHh0G6mp6Le9fBzPhYHQ7l1V1QbY9FNrFPG2odl0QeU8sh\/SxAnHp64BAx6DwOujVxF4tNVHFBKEmESbdWJfEAIu13D\/9WMusPxSjWkRjggW90tJhxzPgxs0+gJPImnuCrLd3w6hTSny10je\/l8cJ17AindGRmncxhaV\/GFgqFp3hgpyi9boMKnHy\/1y016aLfGK+RwLfzZmNis+H9uNP097lANDHMwKIynxPTleVQgqyK\/AYIdIooU03jaUtBnL4LuCk2tV\/tRxYfXPgri1UPgE9giCknHCXODnr7UvU8+mQqnvPI0ZMII10WBefZGCj9QJUKv97a0Z4ac1S8tCyKmmsBVisfB1IpDlii1+426wviaTdn8zliA+GberuYBv5VZMF8ZD1IP2LEzWNtjmtIBUWSqjXS3itMsMQLxDt8s8AyuCmLWu4Omte65Hbk+PCOrkRDUJ2Z4qCi49xJvKjnojZsQG1ud1ctLyLt64wBCkbVDCzuTX3Dk3ANpEvcyB9mPDbj4nK75qEEtl4rEZJpKJzNl0lhu3\/Hv34EPT1swOmPi0Zo4\/l7XxnAFdWoNyXdbpd1ytm\/tBvU81NN67v25FLpM2hK8NoE+9oT2qiOjt6\/bzg4PgKPUsOrTUSiW7gCdKKyKv7D0nt1TZwOxSX1MXBM3tjXSRNh0XzpIM8UytDTZyaZNHBH3mgqtQ3TyEo05l2vQHCK9AF7nlsu\/Il4wYW5TUzWdX0HzQTQSBPhClj8Y4L6nqw9yGo752CGOEYYqw9lE68uYUD3FxnF+oDSDijm3j3SX\/HxuJFbBwrM1zzgKasb6o37V7CktrzjkYwilRtjzI+nwRH1Mf21KPn0JkhGvaPhaj1vtBfV+CCnaIXk6A5n6AgqB+rJLwxqqGV+8gNRVqHoenF7SUXsUWkjyrmELWOXHpZOkaoOyH0jmolw3DnMRb2CCMpR1Q0LoAWR0Dc0pmTFzpyTnBnJKFu8gIIapaMe2V5NFKlghVvjFEIkeTgbpIzeRiu0QmEIKBEvBVTZQ9ngSAQVZIZNwBwctomlUgdH7lBXKlahoeUqppHAqyeOIRFX0LHqZ6T4TRu2tA4mOs1n5Dvq7qPhopRrBHEr6kTx5IhxDsPhlsxucyLeZBhz6ZNrnivIS3M6CcapIKqV\/m01llQvGmRIDxZinLZ2ZmzQX7ECjMFLjtRem9TLGj\/Me3Mv8wdIIbmnxYSqm8EeQM7J9eVrfPJH2OQFxlV2\/FwlL+JCA77b7lbVELHxS3kCr66SfkzdoQaBXaJEgBB6drevPcZ4T1bF5EeNlo8667HyGdtkBTAmmfJX7+7u3ZMeMYQjoaxk3STPSJxJBLrIiGRE5thwxTLOU929L3dO\/bgJX9675xsPZRCeCaBL22JBjffo10VWBhM+bjYVUaxAH64W9on2YFSbfTIi+PfS2RCJ09yi8UVyGspxU8jEo94gn549afbEx9Bb8V6mm2w5aL58ldM6jUf9IS\/NlklnkeOm2hDFTgQLKxSw\/pddtaDRumlfUWFyqA8McU6KIAG4iqcNi5rW+YL38iNjQI\/aprY+M1Ka7OGQZAeACi+PhguOgjHPeP65onkhqNs7pdi\/\/yz5sbOypDVgl1tcemE8iaRXGeztSrDNRjPJzx+lyQoDn1aQB65G9oCUF7Qy+OqXhluyfupg1sylXBUr6Th7WKlhyp9ENMpoMAKpJAGLCAkCKMOcSmSVDoeU\/owdFd4tQFSRkzTurGKD3TuyIRyfjbCV1LePYfL5XsZfYHTsTIwa8l\/yfbnofomFGLOEK0MgGeoMS4JY4KsGlbQfVHSAgXa+7OaIzP9vRSY+aOesNyI5bE05xoiNiMn45QjVwauHxA5EpwqOJktwb7HEld5pmyyfURlF7MX\/aOHjSIOQGBu5qdE\/dHgp7n6Ml6DqcZP3mSgaB+F1fjpI9RwCjnZF\/9LOH3kGxINGCGy2dfsNJHxEGsA9iUhSgLLQw9kEbmuBXoJPWAocP8kp6i54VdoxMg3RVg+Ab6Ptx1Bqqjj6gzKE+5dvDe\/0+enzkUbKnWyFW3EGAQ\/mGWoX9ljY7d1dc7PbeHwoW94lJfhcX7XcMvKWM4k9BKGfLisBDhio0FDDeLr43CmwzZl+WYGzXbdJT0R6kjC5fzHm9fFMd2b9eV59dvUatS0wmh9tTrxZE\/kXjdAjJy0WW3HyHQCYEQH1ddH139HvjNc9KH7BnvvfGaTVag6lEEJL\/BC\/suTCsI+n6td0xcpiSKO4GwbmC\/g7mQKTcvra\/2TUKTuByb03184gKVnFfCdXyVF624cPGRTdy05NVsnSru2BRAU3WF4YYV7wCGKhHYhm0BCOfkEniUOd5xZbeq63Y\/7arKrU2BQopbEgGbzIiG0jQs3Kite3eGe+RbaLWCbdX4oaekK+hRdnyXCDyx6wTbu6ucHufKDM9t\/RetuXNrG8drmfWHhfPTFHdnf5zNq4aPQ+QXBK1QczxyMqUub0t5xF1Ba39BJTRIOGgzStdHZ0NxGUKaHKAdGAnOm7TKy1G1qRRnjQEZ4BJ4ZbaQyA3uKEKL0IbUeUGcoLTKw7gn+Dd+8rqMHREwNcqk2KttJzhPDv698PD7ZVvFvt0QwcHnF9ezEeQ++NaqkEx0tWofc1kTMlycEKJzWFIdyCTehppGWsWGIrHXb9HKlNllOqH20VF14tYAuzV7\/Y4Hu+rwaRHa05c8c7CtfcILnBye3EiwbLOTS7HzI8vZOoP5P8pJupNEBaWv9guY0VJCQ8WnnEnDtPl29n7ZGyRMlIRJgjpTpzo79mOsbXEmrxs\/pMnFZduvP6suWIue8bxG6TWbyJBO5zLpt49Sblq4iMMUR5yzdBDFjiR4hWuqi2+M\/kVZ+qeqapM4MWOZfzYOYk1dW7xsytnFXBn\/E\/ytk47O8DxevaAb3GX6yARJL7ofXKHy2hf7FstSU++t96821K7n3qV+CUZbeqJjC6SJCWgwO0aI\/lf1dGFBFg1GjNFFskYZTfSCHoEe8tNIYqtwU\/RB6HTCVk0WeLq5xBbF4L+nNQ2mYsS7aZklrvCc3E\/RbuFLwRx8HEL1C7qFHboM5bDpw+lXHq9o7h4sNXEEWTn\/xXDAMNI+h0QIbWfvI1pwJQp+1k3ed3ocq4ozeGPCoZDkFNxmD\/roqO+kRHGdMrSq6iiXz6znfIPTeO3EjnfzC23pjl1NySosRg7yuLDNV622PjmOGylH0+4mjiyuARClK9gzt9B8\/0fkMlU24893erRmYaXzpBL1HYP90Q7KksOIL6Qa9alz3jucyouud6JR8XQHOiyQwUjQF3dZNthYVXdJPXrsXqZB8cN3SYbPipVaPNY4oWkHaBRLKAE+FOh7bO5RLswsbHDxh7nBVgWxaN8phng4h66Cm\/BUGU18xSyWrJKUFSJ4vt2aZWCRfw1wytznxu0m9N2SEz9JBqorZAXkyg3Y9MvkP3\/1JS7VGGYKk2x9SgoV8kclcm16YIL2yaG0VXT9651210AA+Q0S7N6QXK\/VtRPy8q0FJ1c4LsYk6uKkqxhljt2Ytccqn51x1RKbScs4FLyAjLnDBgmK2ylvL2i5rtSWw8JGTx0LbAxFFON1qovnJahKo3ge3o6RUlvfdBvYthkv7vstolcKB7NTTUiOwwXMcoas2PGuwbjpRpIASH9eavT5xE0NDwMp4Nlh66KWwesUopW50zqhml168EHGb6C8=","iv":"aa1c9123bd98d3c4fd7ba77ff7811e83","s":"b08b18e4ff9de47b"}
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