Retail
February 7, 2022
Scientists expect a cold winter in China, which historically means less store footfall. But will other spending decisions be affected? Image credit: Shutterstock
By Adina-Laura Achim
Atmospheric scientists expect a severe cold wave to sweep China, and brands should be aware that the weather is a big factor in influencing purchasing decisions and spending habits.
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","iv":"870941e4cee3c0142e61840ca8f8595d","s":"d4f2220bb4756183"}
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