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April 21, 2025
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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Prada sails into summer in new campaign
  2. Acqua di Parma opens doors to Parisian flagship
  3. DoDo reintroduces namesake with ‘Nature of Icons’
  4. Mercedes-Benz appoints new US CEO
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. McLaren creates new holding company following CYVN buyout
  9. Aman welcomes warmer weather with ecotourism boost
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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