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Nov. 21, 2024
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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. Dolce & Gabbana, Skims release limited-edition collection
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Lexus logs 25 years of 'December to Remember'
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws