Retail
January 28, 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada
By Ashley Galina Dudarenok
Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.
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","iv":"342e1ca06c76eb98437b1b4f3ef2f750","s":"89c37afcda94d72e"}
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