Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"fd111eebaf427929605c9c4ebff38d95","s":"85f437e8a8d3f357"}
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