Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"79ffb99fcd629967fd36157352a10034","s":"5d059dc6f2e52278"}
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