Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"32eab15c5c2c6f0ba6414dcc66d04355","s":"9d3f59434d78cefe"}
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