Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"26d39bd4d9205f885affeadea61e2bdb","s":"037eca2ed967789e"}
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