Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"951d66f912de4a01ab2ab97bfabcef17","s":"f70b00572f94b2d5"}
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