Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"40070efea92c8067bf044c558b1c1aee","s":"09857aa89ac06c2c"}
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