Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"99fedc90b8c848f5b440174770824fa2","s":"0ec2bce512bf5c4c"}
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