Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"7db089ce7f8a24d9090e5f3a84c5cd15","s":"c3c9504eeeb46a81"}
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