Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"669dbeaef59267f008d01f084986de79","s":"7891a941667c8ca5"}
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