Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"218af0334e22083f398c2ec4c05b422c","s":"466bbe32bd73085b"}
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