Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
{"ct":"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","iv":"1315360183a981b4064d925cd57b9136","s":"60c150135e53bce6"}
Share your thoughts. Click here