Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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NYSSfcmpukw707p9MQlR58suUqFacK\/m3Eoax328pu7TmiVITrgEUlglBPEFEpHAIQ+X1b1dwQgOYvMZC2C5FzRBsPg42L8lLHKFuWXMa5s5DfS0UDCmx0xC6KoOHv002j6kLDvxEkahd8z16Z1hG0pwYe98Uvi7c9lXUEbwt8BX0\/YnoJdsi68sGG\/TPsfJlAOaM3GEPsZqMsHVWaOnHvGr\/nVX0jQk229vuXMT+Y2jGZrSpxqJXGqXz4p8r2pBXJzGoGK3dupVFigSxIGZaGKngZEYWKa1G8IFL\/bLBbmufAJ8SBoiICv39M\/RxNHStHYgd2RE5fCxdwSv0woNM\/6U4dGD20VjiWJULn1+oIapYJbjSUT4QtaeuzRsemCi3y37PmSbiaOwuujy6R+E44yZoMGkirTVgZMtJkHxQXd\/mF1kA4nNasfjQ4iDvOfl9xdpMngTk1YOMDwdRcdj9wFMGC9GR5M7jPq1YDLeojyyBi17UYQsilqqxzjeu5okRqP8TO18OrLnaPWkYlZoyi1qWY54ivam0LC28WeS8nlZi2FyKirmjr8X3yXt7e33TEYbAHgodTFqgmGy6NtW6q3ohJNAcr\/lyhSQi35S5VXV8IbaqwykEjjzbh\/wo38urQOXOzb\/K2oswvQ7AxYnSdDnU87JVe0W1sDH3W2yGT2QQu2hXcAv2u6l\/qIaiP7yJNfGcxlETIM8\/zuzC0SEIqiJ9uEGT0UUdOIWoavJac0TsWVdc4qAkm6hQtn8rzWNab0THs9t90jtGn+Pdmn+TxJpjZLikV+D2FDMawp7T0GLj6OUbN3vaqzv9qdQNiJUE9opq5jivkZRnvmyVbseaS\/9qaOFDd93VoiMTGyaI4YzgyOjqSN+HIuhkjFPPRd8Fp428m8I3LSDmOMd9S\/xIyUt75ylNDR0pgWRrgPIrn0KhgO9GEPSH3y0D5OqnIo41H\/4o5AWiGbhBERtIYLGeJqxnIHIK4WNjHpxdzu81mcXRHnTuLOzMd5YWHh3q+evVH8aGohICOaxRAv57BwQlZTj2PqEjpuKXUXDAkKrGDzU5ujCsaH0onJWQjQZNNPARqSGns13oJGpd0ZUjjQvkQVXk2WzANmkQuoy1\/AiS7vyCek8pn7IA\/uMplVyDpIk8OHMwenv+1aja8dYD3BpF2eQ3pODCCQ0o\/DjgdVF6dfFBrFD2LNSS6bNYeZkQR1Zn7gZidbLS7krWcZPCK6RYZdVzGJmeBtdYab7mUIvr7MdMKdtkZDU091LogD3\/iajuIQkkXNCrgliMHxdkzXDDlFi4duF8wM7pPhzbxmoG13ixMG4BHpCCDPZAqqSoXBgZMX2KPecOdipgUuc8zMrUsHZD5TmT8usab\/iLrNbjUJENl2gLJ1kyaPg6hekJ2foL5zKpRbZXXYLpvfC0V8xDp8hqcPJL\/QTm7kqpPRQYaFp9eg6qtOAwC+eyp8M2cW26UUkyDhghoB8hBTdRbOS9AIfe3ej26\/fOZgGI0VyO8DlK0hkxVRafnMzQ3hs4c8J7WQ2J7Z0uMJj0JRhV72p+7eqfGpF5gtxPjut1xY80IMOh4LNb9tHrUG1S7FWqiQZ\/xHrKyM5q6Ond1DoYPdZOkAiMph1TFtmNSayCnaE8ostSz0qT9hTHVn09XlO1HdvuNTM3QPBkYyHWR9tw78x9gMtUgbvX4rwO6dYBtlHeF+30kBOwhGL7RkZUPuc5WiDfkWeoRBaKvrYpFVfSWOar4lvPmP5FAxT6tlqMlUSg1teYSrMaGvvL98Jop1MrV+1ozOFo3x8pSStStLFK2SfKExejsKUkXcofywUTuR+mgtKW\/VJs0MSAWPTgZwACvZKBg75dkoTsyVuVetURAuoLuLSGcGB43zKCQOAtLIJnJzh4wWWQUj1jFKVWFqvvaD0sQzokqFm71IYJsttc1qzu3KkBuPuIHSnbNCU6UNxbO2O5BU6KDdhN+hfzT9UiQ7j5rMOT02sRdZlRL2Qq7J+M8nvWPIkFspQ06B425U6x7C7hD7mHHPz6chGi6gpAQ0S76SaSgOKTDtxVSy9nB7P\/8xIpDVUAcSgY2uur+rbwCKDLW7k0wbB5FIVnFKtUJHiA2vScgNvyf4iGoDvn6jKnsJQgzvPgIynxUb0R276wFB7ewnxL0NoBlwHWypxkv6ohOaOZyWMK6Mdeo\/JIGPGntbmighLCOVhvHtJVRgXu50abE2mIsmgLCyXYann3IjfE4M4G9tpN1sOpa9FAFG\/8D5MA7VERdTyzI7DHdSO6TI7RtL8nEFoqnlFOZrdrwyxOldxujFhrYi1qrxjyRvWwr\/lk2dQ7O13vDr6\/zvvGZtaGsuv4v+ZFpdvsCQcPLpczJsCiVkdxw\/rtOAG0cm2IuWl8E\/5YEBDoKLZJM70JR1KX6y31h+GQ6csQvESDhMaHlo6DTpqPp5ovg23HSRzOsZd3p4Nm8v3NaJVVdHayY57d7A0CZZms5ZfMWUooGYboAK84ijrJj5auO8dIJ6iu5NKeydIhQl5ruUsqHEfFC6sz3sefTwBtiMBYl65LQH+Tvd2px55fa7RzrAQFbW\/ElcW5FbIc3EvOgxOg4iyk+JOjaW02uaE9pj4yyW+Yya2zDz+GN2Ai9F2B3i\/DfXQ\/FrI2Zg7YVXqQfOxMa8ndl\/wfz6nIWDr\/\/SjqyiBN8MoZ83OodQiAfuMI\/KAkAYpAZM+pGNmq7cAfgz+vvOxJzHbPajQlXTVgxxo8NxyGf1Dh0nQ2pFpx16Weg64BSI2+EGM\/KWSNLSXf+2bJTfoG8pa0AVb7dzik2N6ROmROatrSaIjc51z0rtoEkOEuTfEszpJCQG1BZjKpg+VeXuWu+7rwv+PUQAuapGSkOa6lFmnak2OZFIlhjgPSMycCtlz2QCMNPYIBEOKc\/7ibOTOEBnULmrI4b47FClFeSnKAC95MLodluBWzcLzSLMSg2IT7AicQgLi5V521g3ySZ8JSzaFsj88eVxY2cZjkaMjg6m6Z6WFmRVZ8zMVEsxnVSS0sZwTqN6wyvlYaZYFmbt1eYCCwon0dUICKwMdh2++TPICCWi0DoE1khqbA0kYGHC4gnUXwarIxE+f0spDUmFO5pgCtppxHEr+XWgUXfZQ2sbAQtgQ1XbDGA\/lPOxRDmEMcBFbXN0KGnpWBoILusuGssS1Ref7PhV+unTgouo7z9doWZ6O4sj\/SDXhleTf8oClocm6417QVYqMMsFJNhI8gLQf8G+7vTvOYbdXWJR1+KuRWkW+MCrC+7KGlrblQS8358NBCrttPfPY5Sls1VNArfHgBlcdAmzGEv9sZsfZBWMzMZYiNOfevUkvvPyhGqzhDRzXESGOcU56hM1e2k2HGBiZub9nWZSvsKp7ala8FtApcsejAaaIYZtFye2tjvJj051eY\/Ooiv1JAEGouvicJzeSEF02G4LvZ+QhsuUay2YzXocxXjN9C1MttrzPTL1UK81M+Kx3+MOtvoHjfsmQqaHl8rDnMEgoMos4x5i1mFgCxwvF33\/\/l5ibUNcU3ATVc2LZgf+J0Zsp9jeoLFerNBv69kHbqcaQUORunQxzWnCrNgwYeX+mSoa+ihvLr0ihg6UIIZsfKo+5yZGEMjQL+moJ391ZVI3gv+Kx4W7K9WuV5k2y+9VIY0N5Cqfa00DvSJIRqYH\/uIPjSGPTLy+z4gIMdKvZEuR2iQrxMeuIMk\/o6diLxt8llZ0B897n4NvQE+otNwHf0b9xtwjnuh2xZvv8vM2pYmCpAADKioHj6wnynSiGW43mCnmUh8pbFsYEkp4SSoh71Fm2z47p9xg5tM6g4tnSGhHOBN7OheMpMiB7GKGpAzhCH7ItWp\/UVnqfOhFCqZw3iNDXIhVOKAbfNJStx8u8ars5THLM9VpQRl49WB3TXVfvPOk2hIZYk\/Md8BS3i36mh0LxNydpSGYUYxQvSZ0OOjMr\/zy2gqKJy+Jb3UyDV7FU6xDqInjx9rT1kW\/T1rGPLqPAi6Aohb54xqSXKVHPjZJ5+L1qLbPNTv8jliaL\/AuSXICSeI7KcULBCNxN7XBOJwKXVF4vfXQEy4eDUdILP1+MQ\/4dqh5w44PxY+WOLZ4q3vEH+d34itAU\/HyWg\/DkNktIM48Wv2jtNYkl22\/rFKd23TL1U2kTfA0mVXa9tXvPSF0cKt+xnt8ZsLCbHGZsGv5ZtKo7Fip05yAObxrYpXgJhuIkSisGtbqzbcf0zGtTbFi8EYZiSiOEqH+gmCcNJLCvP5RA==","iv":"173d05ee1b8933f8eb78788a912b89ca","s":"440560ae4157d2e5"}
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