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How can luxury brands earn cultural credibility from China’s Gen Z?

July 30, 2021

As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Image credit: Riot Games As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Image credit: Riot Games

 

By Wenzhuo Wu

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