Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"7d3adcb5248c9149134a810da9aa066b","s":"0491053380c54fbc"}
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