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Nov. 23, 2024
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Fragrance and personal care

How can beauty brands fuse the physical/digital connection post-pandemic?

June 12, 2020

YSL Beauty Instagram campaign. Image credit: YSL Beauty YSL Beauty Instagram campaign. Image credit: YSL Beauty

 

By Dianna Dilworth

As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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