Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"e838be343c39ad04a36f27c608304af7","s":"698739f7e669c9b4"}
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