Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
{"ct":"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","iv":"7a22e9b5288d9c45708cc1ba40094825","s":"65b5936311d320f5"}
Share your thoughts. Click here