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Nov. 13, 2024
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Fragrance and personal care

How can beauty brands fuse the physical/digital connection post-pandemic?

June 12, 2020

YSL Beauty Instagram campaign. Image credit: YSL Beauty YSL Beauty Instagram campaign. Image credit: YSL Beauty

 

By Dianna Dilworth

As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Burberry appoints new chief product merchandising officer
  4. Lanvin official outfitter of AS Monaco basketball team
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. LVMH partners with Swire Properties towards sustainability in China
  7. First-half sales at Richemont flatten as spending in China recedes
  8. Balenciaga, Under Armour release collaborative capsule
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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