Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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vK0nj7QN1zHipMJS3XxMUTA8TfC6nvAmuKzS2aN4URLJUrWK\/\/aZ29Ky2+sCae+GgdplQCoqPYcXxQp2Zb1QWeZNmETk01kwpxRKDoin\/bQ8eciV6vNRQ3ZAsqxpHHLRk\/s2lxY0vMtXQD1jrwJqwEbl\/dS5hl32i0KJ62r4itFqgWsvRvCAJH67jl+3V3DckhWyVq1mH5WJvuEJ4XHSrgLoZYPVjD0+K611yXHYryI8kgr\/qHGPNCz\/xnXxbb+Ie3LEtVo9xVFVtRKxAwYsoAqpXx6R34WhSsiomJGqnnGsQJv\/JpbLH9jlNAKZtJnSTM8JIZlfF7urkaPlmIlFDnqE0O+FUi1xnKgN3GTfKctnkCglzVTMxDLTTkMOOv2JqWDLEtR+0+1vKrd2pHVjHjQ9jSnxzlBRh8SRhAZYZJvumFVtnIIHMgcQhU2tECt52j91msKupVRg7ejnQ7Kvv3jPkyQDOBig0crkv1FGFrgl2\/jHPLt9GqhdiIYUYNLW3sdhHhJESs5PlmzcrZ7W7gD8mbBGiO4YwJnVpAd3kbmrAcQrfzetjiRDfS+H2DNz2dKdtCXQL3V1C1O\/iWegcT3sNizc7TYeeeUYATbfWdcvmKxcdUu5INfWw9Aj0JJvGWKe4nu\/31Lce\/n50yZkmrGAPpoZmvqfjEj18wJp9tQjx\/71KWwktFXA958TwtKEuO0nhyXGT4PbZjmD+i0h2GxaYVRvf8hl+t\/z1sa8C4qlTCZacMo\/9zDNRlJe+EFmMte0TqClJ7dcb\/Ws+Nm+\/JO9P8MtqZ+oW3CuPIskr+KkDZanVL72Kesj2r2EqUGM\/nKM\/uKa\/2kHfXX+dZOkaZV+qVqzH\/44QE6L3Hb295IVohDHjU8Mae9z6Z\/8YPw\/5fSlryhK9zHEO5N3cOuGdHMF\/t6wJO\/8daV0u4YTKpWoMzeF7n3NX+89DylybLcsZWJ\/5bitzj9Mo\/MaTlHPW2KNmilu8cMJz8Utpeaq9fPhutK5hitXoauZMLPLtWo+LQZKtUnG+0MrTEkcVgwcVL9l4H3rF\/YLvmHRWFccoDvdzR0mJsuqybq6iiIfjP1qkqBxK6juhv5stWrfjymvenIDzQ8\/dfRGuCSLn\/7J1Xg3G72R1IRWrj32QqI9+oGeYFEN+W468NQ9PKlUWTYZTzPaTgBC5KyoMECHQFiFbV7no5RzIuUX+PN9cdLyO7T6J93B7IZaeuJKVYpBV+Cd4gdNIBlSBx21y2adpY+BivMfk1MjXMOoehRW18N+ni0ID2emm6dFaEic9NsRzuCc0jdIMU1EsFj39ZhPdjI90DiV+3nyiBaCpF3yOUkMNv6tcGKVvaNq2jaoap7hR+o3ZWt4q35xSMLsuN0qDywHtCWXQaMLmR1HTAmTwwzQirPhzQCjXpNMcj10D3aWY2e\/RLgOwnIPVEZAOusJRZ\/hNIdF92XxfdFtLEY3NXLITOh0Y5vsC0vQiXZn+uYp28RM3lvfBO4zv04JqtqEQMfrAot5Ub6Q7gtHhZaSv4xEAU6yrKZb1CYmiWjLMUb5U+cvSBMjAdNCt8YsqKQGY7yEapnRBFUQmkXHDE6qbancPUBv7cbAY27RwCmrryKg3pr1Q9t9q8B1AFfjlWqabOZeWeybqm93WoD5qKaoaLzqFR+p2dYLszu1DyGmPWkXz4lM2c76yY2jHAavnh7BS78tjMyCO9FqVqN3TChDPU5EG06O4wCHCWwhxacg7n\/SUxesQhKpfVNumzBo+cE1zSLaMnY1MhHiCpi19Q6k+HOq2Ie0K2Scb3azpq9x4iJTBiO4E50NIcEAi+v\/KyAAcURAonklVbOves2I0fnpPJFcvNSUMyNyJbsdHSk1LL5wzJHkaWseflmJSyeh6iOIehLyqu0WeRqkuSjI84z\/O3QfjAHIGAzKyI4ypyrxx2V5LrVN637yJPkZyu1iZasSk5EYpy91p9lJHQHTM9m4c1S+79tXgpH16oAksM1zdia3XBIDFOmEC+0RuTWIkD6\/G+hNj7RSAdf+vXSwfFBWaJ4mViYuVq6dOGRaVvXW02zelwikwQ3gujD8r6bP48ueJUwKzkX02J+cjV9dEn\/YcjOpLy0Yel+CctOPcku3Xcowt07OqhhpZpOpEB+sxHpWfZtA9ShcSp0CTQH15ZFA+Ldu\/N+hIeOkZhmyXiS5cJWIBjoH3f+Np5GvPwF6ck3eD1tE3mE7tVxzCXJdMa1G4YY690Ud7oOIr+f8dbX8LiU82PvHmT436cd+2NB3\/nGpq1JB4HsRyyyM\/xSRWZKUcWHsv3\/+tutWdTpCJCfbVxL38R4GF0UTo+yVgV0Ki+zoBB24ZFxYkKxO4TmLTTrwtxog3ScZ7BNjg+87fm7kwpuU8ylVlxqYTyD3scMaBKzo12QHpSQiDUjwAEXfjiKSLvjAA6iKMEi8d3AGCX39x3We5Duyyrf0uaRPQl8aes22iwEF+86Xi2kNKpHQP4kQ1KXhvAyQTs+L5lTbw6FEBT8m8V9d0jRSBJYfL9rJVwfLaTdH5I1fs0h\/8k1m6kiBT59iNCdztS1L9r2Pl\/3Al9iDXHWYfENrSPMjH7dq0AbanUDZ5qng3hWaXdmaY1JW2igWv2\/wxCFlpm8BRhylMAOoQKM18ZCgFc6c6BzYfKjryjIk8m6q2X5Nz\/Czco4unttBKUC7MyJNhEAyvST0eMHBCNSnkXrXXjb8JkCwN2SMFkE0AD8UnQ3jm6TBUBpmane7vMPANuxo\/z03EJQK7L1bT88BtKq+3uW+MdncJCwIzq56mx8T591CAzoyo795jPhoTzYqNFj4g7WBulcXtTyPfkEn1zdLIt8dmsm7oDbMvHl1qQknqMwGSNPpq8qudIJ0SaOwGZjG8kJDRlZiUYoC0wUAjwTf1H8xCdMH4Y\/v4jwVqcJt9\/BXevj5+UXG\/s0dKqGSD+E6D4P9YXWjttuLNcv2OfxInmuViSqGFxkUqiN5vOXl\/vVfgWvirY8HQDbZxiPgYNyS84pUOMDiZUs9T0g+AqDQbx3loVgZPPC8rhdgBP\/kGzayNue\/684WSV0q9npwDNgNYc40MQzc2lhLMxv4UQ97CLmjuryLnQbb61VAjnvEHnd5dHM+iy2E3dgT2T4HHRqQR\/7VHZhjixsexRIEGapfoYVn0pK8HYhMQwViVK8l+Zjvd02LbO9NQXnoSlrZdr8C9qQ88aaEAEe3szkoQyE9O1YrsTLQbTucTe6uNLLj\/BFGfRYiY6Zym7w7xgWBYGllhM131O48VA6hEWukrPW6EscrX7wy7AtC+HpykNfYWrwGVLk\/skyUewiX56IijjPLoQxTjkvV0UKuGWrkBvbIYKtlBaNdDdQVZFnwtQgc2C2HBBjcqoYxeo0qviuiTqsDct1NuiIMwWfIY8n+\/yDyN\/VlV+E+LSGDBEGu9gTx8FZRaSvRNbODVDrVE9Kxgs8BV9xQZaBmMBnHfg3Rb12p+HY7Aw8WwrgszMSRphHL4YWbBE7c\/+K6JOnV3JW+Du+mzBPQgjFmdTjASbh\/tIv8+n7bFm2jGuYf2eWQfEeLprFK58orJDPFsX0RV8upTY0RKf1tOoFgI26RtRDwfI8egvEBoqzzJVblDP356AEgegt5XDuGRjnRzvRKBtobHy6FzVYJZRAxxFuotcC+\/iFUtFOhaeT+KA==","iv":"f379b8fac6e2f9098ebec2b9f6c5c746","s":"2836886a0f15ba9e"}
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