Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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V1kF1WDOwtBQPEHDr8tk0WVrsFMF6Q3FdJ5vOTP5Onug0glW8QXfs+9cX+YqFIBu8Uet0smWOZxtzyPgOnMIp2y3+rdxi4n6+q0LoXLo7q3d82IQEvp58ozC8Wu+6aYmfdNqtphgxPQLJzY+metiXW8YFL\/KRbNO4bIuN4qYYHLSuEGJNavohlduBmq80ptqrwcLMDfHEzcJE7UUwkr7B52lVIQBZzTbwDgSk9W\/ZPyhgEeUsYSWwBM1Da9309WMAq0UK9RVmYV7DrIrrNJUfS0M293IB1y\/Ol5ZKSg\/W86HxxM\/E2OAnxTy1\/KEHo7AaQK3FeDQI4uxn\/PPjPL\/UPTGOuCQeVFcloUygfVMfxW6OlASte3QBZL1FjkfePK4lDJcqo5VWHTiYBoXGeOjYuex0agWKxUSg+Kv1Hv7hv+N9uwIO3\/pAEGg2juvFqPE2yD7cxm+B3Pj7DYTA4V4Fl0ydo7zjX75eyFu0L4jljolonIhxUaOo43Uu5d+58Oj40fj5bEoNpBJ+spbH8EZZXwJUwEU151IL1wBvc1F3+k6EW8g+pVoJLSXnqcc+COoIoi7pDFGWg69lOqRKecjUOL3\/o8T78w00CGs108WvlzZuiEDH8Kf5Q9fsa2mMOQRo04dzWYCP4dglgK1rXjRNNlIrO5GX2Lkcx0++hjtK4Yv+u4JWYufQgmyZSPIfwcDFdd6AJf65hJBz703FCBRckL4aLWvNt\/LRK2NjOid6tIMbIr8VmljXGSuI\/ErvhOp\/DpG0OyGbbivuB235ZpNtpW55yn44D8LrWeuV1z88rYfFEsAHi+4OmbRX+\/fF70IQ5XEAld2t5MG1zcjY1fuzEj0I8dkhZDo60CE6vM+9lDt8FyBBE\/0OT4Nkx22WUmdM6zqPXUA7znptQgUx7xiF965zBlhNk\/XpVPns1aVIjtOFQAChEPwlhmdsWsYbcKMvKK38oooEX2n1Den4oNT3\/RpkB7om+TJCl8imfAqtIYwey29BJLcNbzo9f2ao6nQCBCW76X3lwV94GgUGMCgO43ECyCmVjpaA1D3X12lYnLxy\/xaknVvUy6xmG9FrGAdn+8WXftXDlI4ZUxlT8982BO11b5hSG9U3Xx4NP52S1jlW3Xc+zvvtyI16O4sRsDt0YE+zRxSBqd6Zy76nHX42ISrguoQTxqDrhCPaiD7+o\/zmiVgQ3b9zUbDw92lxOvEIUlBjgBP+CFAKYIOZxdPxQlXM63YxVcc\/aBIn8sYOmWY6nLF4PWQ8vXam2PYy7ifbDAX5wLBCuxfuS6Fmjyj9C1NdwwBWAf4WLzClAZrTnFr9FAULbcv2NpDESWta++a1QSu9P5rKdigDFRP4\/iNb4kayc2uLrmFTQemqNJDx0R0Bse4GR+0+IX9Sj8zjaBKOApbUpjpfJcv3qLvn8zn2FldUUKcz0Lp7C4n5bFK1TWqZkJmUKGNsH4MTgG8ssq9UHR7+KMCB\/KS9LDFZMHExOrSkmunOPTzfnB7VB1Wz+uM8RKM8er2cnnUF5GBJCzbOJgYlGn8BIyBJLX7\/c7cG2Xj4TuY0ixNBlLfAT2EUrOVvOeCZuGz2ML0Gc8J4OcHs9HfQvvYEIUEo4Fgd2bubvIdvpsIUSiFSs7HgAWlioINsqHqXAzNFYYueGoxF30koZqVSMfgkedUFOZPEWngLJl7mRTG2JAAdnR\/SiRevajMtLRDr3QbwKr0K\/bkhR4BTne0WzkwRGvqvjeHW9glxqJ9sYVpdtiEv9pJYO86dzlFeA\/v2P9InJdKHboWt5OE9etwnsBcXQuAry7pSuDJbcYK7qITFuScxVUO88SgvzzjzTZ7VYOD3\/Jgi1tWR8kMrriIBBMhU2VUXWxYVuzl1KavPqRkDA3J1vLEfEl8yH\/NH+wUihWhRdema\/rAEAnDUVbQp8WZRyXtDFlGE7OjAabOnxA1vgaSeMdxGYtPEAnjY5L0KMicQsHlexmUnaYXyxiCOWT2DySvEKwqwrxykoGCTMjVysDbwUlRXgew8zaS8lNSklV8jrM3ONrAD+mf5r+OJUqKDPlLjf5tY8mcoMJ+mUbz\/C93Ae0UIhtcWkbDxTgbVhs3ASyK9S5uA0ZAdcfqm5wQxMYUajYL6zsVvPh3GEsbmgLgu7fbOcJk26YXjQifcQEOA8kBuaqFbYfy4+8lCd+9dRXe6FfyKHcEqmy60jtN2+JltICirNpYdCbKmB6axZgm6Up2ewWkLfITK176Cvp5Yt30HiF9kysK25WFrgpOgTwcnK4XbrHT7YQsNwiwRU+WDFc8nNbaOB6mk5EEviUxTjr50EMMPtPzltQ2fa6mD\/vzaIwfUwW7SXOTYiokPfYI4GCkxkQT4XpbsSgF0JuCunjQFLMszfjN60t\/YSjsjkP5\/z\/8pTtXkoTRnd1eZRtwrijcyI+WZs\/W+01qzLR0D1+6PZbFcwTCzOxls\/uE9SoSZYUpToQZI\/pBE2FxRelJuLKVLxGWpeiY6XSstwQfNZ9jlU1Nf1OsYiWqsPmWiXQfk3JaxXaKFzn7sDiU3OO1XJx6QzxPTqGsjPLg7Da04uDVihpxYNxZmciZYJQmUOFRc2W4Z\/q3qs9Cd5+xsvo6+sTh9Ey4EzofXwOY8P74XQ+YJ7OOmciaL\/VIUdsoCtSpRXGZIEUUv9o8l0Kuw+eojMiI1c+F9bXJFDzwH1d0RPtpRC3Ithjpdcm52KX\/iMNHiy2aDeMSIqZo25EufW3F7EdqVipG4QSyGHMaQx5VP1did9GU65yYy7DevugsRyRC86FkAv2DZxlIjTZXx4DqLWjBVdwyvSr0ucOF67lRkO0M4Y2zAiENXPgOq8PmAYNIdUizDn6OIbLNBKETetLCC4ZOm8\/XzWadiTuB+0KesCvlF7Yeu0D9cZLAdZdnmWgpMZHSjtQScGd3H9RSDnOO6Bd2ndG2CbbfPbBTSRJDTgBwMvvaZ80t+sp8kbz9qahpO7oDgR8L3nV\/8tUMT8TdXFBjPmufFK\/KdYoR6\/KInGYyJazeK0ThxBunxcl345z2sXWOCF4Orw0YEbW8iZZveCzn4A2akovSyBlNR+u58DVyCAFZEd654MRbq89EPgyxTLDmni5CL9wpyHId6z\/pPd4Vr0JoexgX\/WSA8+EXCeTXmmdhJGBEFvB+vFdz4jZaNi828dl+fPf+trCyhhoqVLzfDhIjQKaWM2kktA6ewdmAL7tvBH4lIJfKwuezbNfZ13c3rBvt3Gzv9edhjZ74hTPk+KJwWPsBFzFX2L1QnjyV8aZd\/Var+KtNCzXfFiJItmJEjnqoZqLuCVF937XEK6xL9Tc211PSyNHBpkbGqPNKR0fMrsLJ2oHoVc82e0VeeAJ2ujQ6Zxf8E+P5QGYP6ZPJHlhZOaUjhOpETAnlrbdl7eVSpb2AvpkLYhdsZaiWucfli2NIRHI0IViKH\/FHLhg1u4sBdajbfonyavj+5dCHcEqJ53vfx+kFnEjhYFKz+LPhDeDlLa2TgGGDmu5Mx+VJcCPIpgU9dg3J8eXn+R65U3AzyHn3vUTLe\/ec0AFLZ230KVOYk4VYCEb+yeBU2Z+U3dJqJOeinpKd96tSG8SPmZYAC9uwsvdHgwRh+XRmytpcgi8mOveIBiTuZnEnrlD6riTLzwqvWM2LZbWz1yH5GPFZCwCd6r9ZA00iqoCQ==","iv":"1ec2fd94699e0adae38fd96150b796da","s":"97dec0bc2cf9759d"}
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