Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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GXSY8g\/72aOMqZ8A0Nh2vF5VZ9P\/6DiOVzPWW1M7XRqhPYAgxhVj1AFCcGvZUqbceWDFM8fo7lO4ExRfnjNlnjt9ECrVzm3bmZPxN4dqh3DG+2ud6FsNXbA+Vm63DaGkLC2lZRPU0xhD7R1L27Pz4UYthIUInHqr\/TPCafvP59F3T0\/RnIUfDt80Ul0ReXAdJooGGJZ6DcMrSU7Cv0YXQPbk5UVIeoaGmJEQFon3sVimDnY+DJHaVXmn1SWz28REUaXM+jOmG66Xl7IrdfNVYWL\/sx+mSLsvNFnBW6wkwRGeCeYeDypTukN6UIB8ZZFtG8noDCICjaveAB6lo1pku7NDhctq6Si1foBfW6VFj6Lklguqyb\/a5AZVyX2+CMIF0RfHTyuzH5txv36npkpVWfRgaTnp8MZ3QF6Tt4MHSRcdun1rTC\/WJL1P\/OUTHPsJ2rSVNEAFk1KyjX1p+N5c4U2oHx58o7DXNHEwuEOKeHZTpYHcxi+1yN2M4ProGeMKUOUNcPpcG1jVODnEVtyJYniARr6tYuxQeIDpK\/9TKj0O\/Bs27m\/MnaLU1dOjcHaOl6BFLGqFl99n6bZPzrwzL+A+ET+0lI77uAgaux+aQP2eakyPOappfYJRdtW6BUWhVIPHRiGVDXLNg4s2JdZRiUWOfgsv1UijPSMRGwTt+dlqcC+HsTdI4v\/nWEBC0UEPk9sl0yteymJFqmJ\/GQW6DXMjxtGlEnKU\/OeZy3t2y1rjgehcACrMCLDU2YpO8eyvto93af9qlL83LWn1muzbewomGZ2N3KihPQ+7k0WHNu\/L1Hu9b8UGEHY++qiULOAlJPKQS\/uw2Bwed0kxWGcAx2Q3PX2Rx1vZkHKyzTIPUL6gCNqvf1BycK+7LoJfiwee6GWK5DtseHJRoICyiuxvNA0BD6umcsYHdhuZKBtlNfDd\/j0bcErpY4TQzcVtABev91qL7iLPPQ57ycGYeAo9SOm7WIGeazt8q6sPMKgUGAeyQRZi822bvrN24ImMabtxSAB\/omSK5yk8obJH2ecCwo5AgJ\/LWtUZA9o3qqL9k\/s+YQfRsas0+YclfzZ73WaadqsZvBijsURbQJ1griOoPOTInnvalCwZBdk+aR59kR0DXGZjcQyF1B2zDKpUSkl7jzZcPTVyz6VAJ1rOvh0Y7os2QKf6ryV81fNY3VOZjp8NxyCKkRMlqQUXYpmuZoVZPWH9oyiWXxu4DWITIiD6j3dOSBE7pJybLLkviJXxN196oRrgAhuhAwWoNY\/zrWfMcYQPc+SRRUdl1LnffiBjP4oxgFl0d3GImF3s+l3bgUmvN3TyIW3LougSrVfi\/stChYtn5L5033jW3OJ5tEa\/gRVcOY67Yk5uW5FjNtFm22i5Xmq62NMuVFqpQ4xAJkEZMFM6\/t5jw54DI6V6BwTFqOErHluEckGKv3fleVL\/Ocg9R\/Swb\/dUInzrHc7Ynz3zPZJd+bIM7Py13AsWsOJMBQ2c3d0JqEXxPIi4jAKrLJb2i9vkjbsgB34YdyAQj68oqIsk1\/0kcYPImYr5a+u1ohwupCCQFBMvHR4kGI2g+xoEjaZcbH6H7uvX90eYAcjADLugkLGqlc5ypwlwKewt5Uyzh38O06g2XdLsd7LoYoxLJn+DfDycm2m1lBWuAX+KU+smVI6V7q6yA2lJapG6lWkMBm60qPfPk1u32muoHNX8eBEYG27hbd1bKTmic43HrqjmuPuI2wyj7yMBhzIbZfVvL9pAshqZvt+ziUTYbGX\/8bFCsQTBhAlahOjZRwxWPuDHYwyUyxXDpxqdZl7t18Zet6NhzxkrL\/UyoYAFlniZGmMrcdsAhfK0rJWmWHmOOGMbQptY6enD7rYraCS3Dk+m6qMdDwNyAMj3E1cJkwXREhkKdKQumLOIId\/z2ltJ6bRLcZq7ydvm6nC4XbHDzR0TzmcUPVUJRqBi5wrFKB8Zo3pOpuTcqrXBbBdNOjw96bewBugxNu1c\/+9DZz6+A8WgcVcjrtxWyAT84s+sZr\/hGKgBfu8plf4+vSZJRxE9rhakZbhecZddjCexb0itTw4POcosZFuHGlnVkPa2dkSuIGL4q4M5eBLGfhWHbeJxJGEvtzJYollvf\/wr4H3iwJBBhhoa+WnMPUGUVD\/ES04OnJA0SSORyzYps3Tujp2Ptz6C5\/c9mfzxj5XeHabls1JmIg\/NiLjXFaskXD\/Oteqyy2lFjkf0oTsPEud9v3GKDQnsUhdZuCA8l0nhjgG8QvlE0UuG8\/kfw2UV7jbv0ahT0fYxPG1pAwCXTM4pbc1bRS7Q9N8iW1S7ZnaHXlECEWf927JcRd8fEtVrsFNZMURegd+uMkEE6WnxUIo2PTR8HSoEbpI4MmNX3n90eFk6oGbG7vUnLiR\/l0yb3JgVZzuX547KDbMWJEFz8onbLB0VCxPv3pY5lTkuDE8+KO5lF0\/Q6twGvT7913bm2wVkSxYhXWSWC4D9srrsMQsKMF7\/gtD6LO9cXRf2BBfFo81lXXy6Y9nnL+pLn5pJ1WwAo6Eh8gB8MCAWAaeiFYTaz9qtclpxMWOopybVQmVRyGuBEtfBdOXPdUytDockmmrX9\/+PxTYe3J8RA60xFaDBZm4P0RI30sI0nD1SqYzQ7RAwRpowpv\/0BwqSpiKTZuPF\/PdyVCq4F7hgnp\/ed88W4EFylRC1MOuEg+Kc9feZD1XzpDgEJl+Ibf35P1sNFqfNK\/kffuUrDYMMp5EfsPwKFkzewLD9OX27ACV5abjjRZsqgxF+qulJJWNYDdz7rC\/EdMmGSJAsyGtWNPetwHsIzf9wJJ6\/yFiXHiCpNcQ8P5XTtS\/yJ334vIhZ3Fu1fKyJmfyHVtQwU+fR+9Gj89Kif8y5+UmMkQd7isMedLG8KDe6dVeo6A91c7gjWOytKO2R8aTL35PvvUajno1Zy0+0+k1FLyuJIq1+Pt3JsgQGFWv7ZibWXWKmja+W21OOTqevQxe\/rSVP3AqyLytgM8SB\/SBjQyuZY00P\/maNzIlX2bB52yp4jf\/oMEJ6aEv+jxAPoL\/aOCtIJDH6V8x9pt1uwp9vXgL9Z5u5cv7FgMD+Vz9wJx0iMNO96expg9wn7iz25d76hkPxSHfAXMHM2ulXBHLqiIYfCDkO5c5kp61lNANlwAgpHIAlBRv9wKVJEC4JKHgalHbL5IjSsl7UsJPFO3eg75EhW6b4cnhny45tZJWjHFF8ydx1zep0iKKBQiMZ6hEFYSiu2HlRmZBj+AIQXiLKeQZ52XeVFe2j\/rkdCU1STA4+i36GnclLTbDQabA9bz5P2j9MYqDLzVaGqcUBthZNvwWHFO6TXKIhd8QrF6LKIyHjWMtlwIIvDeRh04DZ0IiQPhXCbK+D8KV+kSQZBY3drO35jQcwJulMM66yuZPP48gJLf6S6sHccxr4dZTA3mjPya9z8I5IZlXzzZbrHbrBCK+7ZRPmzd3m3WRmkeyFUp5Fuo8VCrnWMrc9ze5vFhD3CGUL2NU18l70s\/ewGfaQWtoPRi\/TfaCdmpDNgr7pTXIUAg==","iv":"35fbd968fe33e366bc4db7c3192f8476","s":"94b9fe48c1cec32f"}
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