Luxury Daily
The authority in luxury news.
Dec. 27, 2024
  1. Just how disruptive is Airbnb for luxury hotels?
  2. Prada Group bucks slowdown with 18pc revenue boost
  3. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  7. Orient Express lends locomotive to 'Mission: Impossible' crew
  8. What marketers must know about luxury consumer tiers today
  9. Tokyo now home to first standalone Aman residences
  10. Fendi opens new boutique in Hong Kong
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How brands must change for a new world order

March 24, 2020

Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock

 

By Daniel Langer

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Just how disruptive is Airbnb for luxury hotels?
  2. Prada Group bucks slowdown with 18pc revenue boost
  3. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  7. Orient Express lends locomotive to 'Mission: Impossible' crew
  8. What marketers must know about luxury consumer tiers today
  9. Tokyo now home to first standalone Aman residences
  10. Fendi opens new boutique in Hong Kong
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman