Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How brands can use emotion to build connections with consumers

April 9, 2018

Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln

 

By Danny Parisi

NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman