Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"8d3049d0ef4eb08c3e1ac85451e84706","s":"87e0e655ea6ce18c"}
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