Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"b1712661bdc7e3bc783edb7cab2789be","s":"00249a541da30265"}
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