Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"5e0fdd789010cff31456ff5471e57510","s":"3ac01969704cc6f3"}
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