High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store.
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","iv":"f96411717e36b95272f7958538f50f9e","s":"1905852f25ac8a00"}