High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store.
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eROrLAjJijMqwbJgKYipow8J9KDwWpZEcXe7tm7r3y0Lc+I94+PWJQsoLC8Zm4qaxI4ETz3KqActskOQUd9yYcSgvXNAeeSJ+Ck1vMJ9mo+cJkdKrO+hwDG1hsl36AnzU4GNRyb9Sf\/z1YH6K7bQAfKP88rtlX+IlGO6xXgTIOcGGCeEn2W3Na2oog2CFSkDonDQx7qw0xvI7uJ4k7UJbmZRiXhoDQeGZscRdoOQhmuFyvO5Abs4qKVVfTYLLnLbKfpgtjWIXFqxEgZiSMy\/DRcHjHmVoo0clpbhKoCsK+WkWW448NEszIa7nJcR2VK24T69Ui0KAUkVNL1NYHlCtWvFyJfBgEDR6YHdyq32iO3p11fiZ9sDEf6a69jRzOEIjAPebFBPJZeaoWnLGB8ceIkgOGdalmcumqlTKY7Vyz4bLDn6iVIPO9ji6SmDi9FfMcsYXWglIpLQ1oqjjqwcloK3KyQlpkS6rSNuUWSD9m\/UoIKkkzMTaDRxA\/CoJz4YZIXfhd3deCFwrZbiXISkneGhXsyueqUPvGo+SlV7qb30vkj7NfR6LbRsVfCFKSnUvl\/\/PxsSB5nI8puRv3uV3yTHZbv69iiu3L4dQrYkKFWkIzHpPDRjlDgU39A0YPo9UDVrWcjelbE+8WF4hqg53UWexdwwhobzs3aNzKP9Te8xbHXJUykxP7+J8h32vmxCAT0urNquYpbNIKXJ4L14tJ76m5y33AFNfwoG+6\/POOlH\/WERtSqckbDnm7Q9VzUPOFXlGtS\/UB7fYT9q08r5PFtdzJd2eCKl64F0cU4niWCBATQ+1Ig9ftK9CqbSaWca\/8MmYLzDRup\/3VbeYob9\/MLN3i00dOBmAoXJz0FBPm2VzFv5HU9azeCHBOMN9xSsFgTteLO4GhdY6vzIq0w2a\/Ir\/XpoqTCr5NYbM1JLXGXNivBugJ\/VX+UxjHikWPeEmBVFBIt21UCYfNe443UGF2coGom8gwf4LeTwnNvk0q2RW4AmjKl\/zUyq\/OLPzX9PaTMF+8El8Pn6XNU+PBEzoQbxMiCg4PX1+nEom1egNtfjCqcDUcnA47zadhFGiT59fd0FGGPWAbI5jgMY\/MnKZ8aqaoomhBWUGgNMj5gh8DfTInFJ8EdhKOAx3pzCmTklZwF5ri8jEO7bR1jS\/mVGuiyOYqm8X4wpPZdxtqX2fj6BofzxLXQo7UHe9LN5ZQQO6J+xtL2Mf44fKny1B4qeWVED3Ko2K5Z9t\/PAmIPiWbRHcxodofWmxX2u3oAO7rxe\/iQNSrk0rzsDxw\/f10++XD1ef7mmbYMeM1JIlYQldiZPpERL345zaz3H6cZC1GKQBdktsTXY\/J8VtLJaUQiS11skGWSqnX8qMril2OTCwbZbStUwmKuMreRhPJBq01xk9IAW44K9rWNZVX3gw89kVO9LSTqfILFBYyfCkMuML\/+BtDyEsgHnm3vxUFWodlIFRDHkKkKCEfhr9kGJxNuM3ADQpHtBQk4scrl38P2DeopKCI7YKcLp234ey9UYsdxHvRVKvlr\/QvhkIpMXjas+lNzcX8Pf1gU99fQS06b+WZiOMDgSdx5b7v4gyldJezdTECXceI7+3WyBklFVnC4u60EHQZjGYIfQ\/ZP+ra\/Gx7Gog1eK1Wq6ykfVTbPrmWfqleLqMLvaI9YcN8LHLPxndua50gTsbLoxz8Bk4fPByzLBDwPDoUuasDvcz+cWF+tLLrXD7PlZi0xjsykBBZ7Ko3eBO5tqTEM+1sWf3IB1RkGry2Y0aQOIYzssujCyklS91xtf5fkQTS2FllElVeXgUvA\/utFdPUHd4A2IoyfmZaJMByihqKZfZNThwTbnmbDQ2zyJAy8vhtmExGkxZ6ovigZzeNijAFgePKkM29qD2vaE5ltHxpbAAJsXG8jAW6zYW6NPMZzuQmQevifL0FOHaxOkWryS63beocNgYa3KF2sA5LrMp1M60UMdkI+N0nANNQfIqloPkOIMM\/iSrlOTJOBs\/J5hvpFxL4E8rPVbH9qosVXARTpBKZNB3ZTG2KPML\/pny16PStxaB0p6RwEH2B5WvnLQY2WijwM2bYHsWkc7+XylSx1kLXNc\/D65mk7DXh1D3A3AVGUTV41YNyIKFG9fzv4nVvjrkisJ8P1g0IHq\/KtgGxGQSFWhAMg8pwlfXc4bMvA2kpgoA1HxBSSMBJt+rSkZxN4biyHZRXofKSUTaY5eAfVPHPw1pivwTOhVewsbLDEeWKnuKEz+hfJ\/2Nn1rqAaSH0cnjczf1E0WhYLhtzucp7uAqWIBy7dQehH8OBXXc9SGgC1Qa3Kzaw1HNdDNeCoT2lfrxgf1ORiAhYx5569Pq0f238Y1ICHbiDbKxZKnlT3HgXnQXbb9lMRgmgFSSWPH\/7iCa34+e5QPDyVtzAXu77cCNRwWeYilmDJ7moio4pQpSDnnGtu+8ynbvEzxkEe9t9UFibrVWS\/6VnPefXnenHyBiyAYpK1ltW\/Xt1x\/o6Lyuht+XXgyA\/EPVZz7FhU5AaVams7kzbBbxmjWH+bonKjjDwthp05nxVBSBUqX7UjY5ZZgeeGba2SFLo+E2a+26LTpOO1BGRewQQGRIm9S\/0p\/rpbdrrzbKMyyT\/RrAT7uMej6UwhI2OqBnzCpEJCUapsvnM3gBlOjXKbGzmJAcagGd2hM2OxJ+eZQWMMWZ81Ee4Pyi7XJ0SyGac0ch0g8UWFqI4kVq6DjrvWmb27f3ic3\/GmzrTM5+KHkrB6CpwlSdubbIIFssq8ZIufv4R6q7MG2PAfEum2PBnx54Y20mbaQTuEwWtK+T0VtOvETZajGyczCe4vRX6eLOqab3m6VKcEIREp5glWgit5FiO4qyQc26fyZHS\/EUAsxGcWfDWYzovXeNUWhDeJ22Re72a3jjUZqaKDMmpQYqHwH4h\/53YWr7eoolUZrJQ34TtxAO499akzHs13L147gX2wcOPF8i6iWlIMWHiwoqqoRxgd+96Nds06bHDQ6AS0AESJ5rXFmgD5u5peSoNHkojNRzAH4hO\/zU9rXzz84PSJF7ErdaK4UyNiPKcth0vcZWrsudcps0IYAz8v6r2bugI6N1A2E8lalgueEQ5cBbabgyQH5hxrP1CwmFc5B\/NdrxcHufAnE1y2bzbPPpttv8jQ19ExvEjQV30v6tAxNSFtjWm+ozOlC90Ow7mCA\/pj2hC\/TKDylBt+v1D38\/bhwUb1MaFvPM\/K\/goz9ne2QdsihlZSP7WydEzy8WDGmZ\/0H56R\/2FqiHxKpIpy\/R+kxO9fkTcC+K54yfMjGpFsPaQh2jqZGlRqG3lXkjx6jGlojcKHilRAKqJsU6GE2m9BLG8VysXEqWPus189So09qa9J68Jzg1aBvW4\/eBDNbCtS2QR2C+g7f8hD5S8ARNNQ+u4SNX9sm91b8IR7FbMK9ZfTuipHsc6SFg+r9q0bZpzrzLbeovrVYkK2NeMjrk0glGt76hbvgqSXZr0LLWMblP5watd\/0JsQKuqmbJY51jxdSlIBBrzcYqU0IPXq1FJikR6O2x9US2PM\/HSbRihXh7QYzHR4ElkviuaKdIKPGREmjxY9mVfMsqmOL0SC6bVjuS5t57TV1bsy58T1Qro3vv9sVyNT1dYUkVRhPRI3gKULvEBziNww\/KDupCx8sR+hJ1aceiSeLULsTEd3KuiDtpkS\/MOraW\/iHexiFg8JHDM7Zlv4zqMqO2Z6vfOKYBlmYZ+vMEaqdKZt1ALzRKH\/Ez4lR8ogTKWMSwBGOSpi2TGDnspGt3eVm3pwb4PypOwDr73pxt6SJBrSeGmWqyCTGEZREi23ZQ7HrzGbg\/41OdU05x6+l\/ccJXzbZ5uyIZnCFq9zT6H9xx2Ew2eRyjhritxvpcT\/Kg6m5E4k7HiDrK7yN7xkebKlnsRM5hbyPnD1eth+8Tt0W1WAZ+M0Pf7EFVFwT4VVeMbCIq4jnv48fRjxqNx\/NOfHlL19QVYktDZnFBvxCjj2UGuJlYFEsFmyQNA7PuNZoJG8Sglpt6qnJv1LrIMiCXWn22id4EYDE9QjgdL95oLfxu15B6nOD2bgfjVC5r8BEnzSURHjyo0kEewS7dQ9GRFXs3WGTLVDvp4dGfX1Jj+f4ZsJ+PUixNoeTkcNuwM2lRX7gFZ7ZJk5Xd+fJZ8DJ3xpGE6MF0KqZ+dLV4DBw02IGn75TPZ4sG\/A1rTEtKicdSkUps6bbmGQqgQiWg2lmQsa8sLLHsPGeYStB+tQHqA5oAJ2j7YCXLupMj5X4zF9asKY9yA6D2TR0WvMJdRMEB6mxcpe35GF7GWLWduHYjhweU0MH6X0nV1OJXM84TZUV4edSXuG4RlpQ6j\/6c53MOcwKU0RvuQSoTJWOXuhHW0wvpvJeCwZ9lZPIbxufrDZ+7rBq9SwGfwEWCu2TD2C9Aene2pP32XWquy+eD9iGb2U7Tcc8r4xwumrhsnhCG5NocYqLnj5Eiz1gnZpZocjV1PE+amEeKB4bu7kD0mFfUTL0PSL26a3Usyziysw4zVqe5Rc3zMBW5tLPiDvSK7vs3wB5T+i6RWKquXGdprow3uLYZ+B\/CnaRY6DsP7ft\/HyPRVaq\/iMhU\/fbI2iqoW\/yz8gvWZC\/rWhuE5o\/+\/fxCAP7nMRk5CkMFMkxIFlqWi9id9kAC7Bw7VS4kWk8RqMM+4wjDzm9fiOg2xokED6eW+NHlzukpufgNZekvFBKZUc2QwFHhbwML93BxEpRVDJP0kKYiV3BSNa6V2VK4DWNHPaXw1To8fqOz3CT3RhkVN6vXf7OzGMR3qElCBBZkXavCVwgO+n\/5UJL9fz55c8V6rmwBtcSA+tFz5bqFISxi7ChA4e+OBzyLp35k17P0BkKGAZOYVnJg\/d7N8Yc\/APQemR67oFlvO3w5CSwZ14k+Wz48LdZdb5F65bYNPlq1ZWmRlt6\/06+nUql\/M6uaSSPbDLr\/MGOcgIVSOHg4VbKMaZBjbQE0nbPkrU\/fDfeSlV8pHyCWfWnquw6fzsjmQwpYGZae+ABzZPf\/Go20RXTl8WMk+aO\/7H6WZzIvjnHjlGIZi99c8nw3435dHAm9kM8biiC3CsaxKrLXM8puq2VKe9Q5mh9Aw2zEEOI8joleQAOgcPwCdZofmA0ZdyrHTXMGxl1CAPQzbvvoAMqaLXJZx6wDMWI44\/wpBqArYnGAssH4eQSjfczDQNJox8Hc57yN0aqyfq\/wb9gxl7Fci2uBOZTJ0o48EYv4GsOpP2MXOo+m5ZKImxFeYHQzJdgEbkH6CJ3jLQZ3DQbdqis9AD6+buWzM3wNTHo33rr\/xx5GjnpmPdDEVrqc7psGykdMwMl+B+lJt6jRk5B8C7ZDhRQhlJ6TrEs2Oj8ntxBS7pRhlawV0HgT69r5d8LSlU6H+KgXV+9AZ5oR8BlBpB6HOWS0DJIMeZ5fwdiikA0PyuDajmyztU5sf7j559P7z5ypLg0knR\/Qe1oxfsroxCwXw1eJyaM6CEFPWhJPQnMn81IB\/E7tEnlZKISPDOaIpO1fhwYkAPZckQ0Vz5OVYm8Ww9UnufgAGlZ8NXxyRrs1tWZRgLh6nJHH67RjONx+IkeGqbHJyVDqtdn22VoYnGjE+TqzIJHeWavfEXKPFVFjdeLs3\/bjFzTOsK\/NK2aEwIsSL80DgvqVtsA\/fGetdAQZV\/bQE42j2GVLd46MReD0eevE9h93vJUhrXiRBp9l4qX+RkVlZAFf+cfiuPv7CCBSOL1nM2ZkcQg90Zws0E7RKjh2RA9KLDtFosjogj1YrsLjXAQkk6SZ85kp50lktaTpmbnXAs8OHhsjtO4GYEUM3Sy\/rYOz5EkaZgv3p0MI6BSZH8bDo1YYxj23HiDplmLnEbgtytlE2hFqiQsWJFpPj3g6oP8lKxmjiM+27iVvEKhzB+fu7p0Pz0vLtr1fFwAdtuBlKesgZ409KOCNwYtd4FF+tdV2efOYLBh69nm","iv":"4aa74bfc3be914129f661462b5a47f33","s":"e89e828f7b82dc36"}