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Events/Causes

How Audi engaged fans with technology at Goodwood

July 24, 2014

Audi used Ocular Rift virtual reality technology at Goodwood Audi used Ocular Rift virtual reality technology at Goodwood

 

By Joe McCarthy

Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Altiant is 2020 Luxury Market Researcher of the Year
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