Events/Causes
July 24, 2014
Audi used Ocular Rift virtual reality technology at Goodwood
By Joe McCarthy
Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
{"ct":"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","iv":"0423e9bfe20242c47035dcd5ca9b9aeb","s":"3e0b93d0826b3a4b"}
Share your thoughts. Click here