Luxury Daily
The authority in luxury news.
Dec. 25, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How are luxury brands communicating with their Chinese consumers during the virus crisis?

February 18, 2020

From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com

 

By Ruonan Zheng

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman