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March 16, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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6NgqKap\/b\/X4wNTugM\/MBuDuOhNYJXG9G7DI4ktpGLrz5Jr0E\/QhF28\/NXNeWHfz8qdwgpFs0Xo1+mv8e1lqrm+XyyN2p3B1F\/uw0RYx4RmDCciRC+WtGq6c2tPWPK7qo5amAttNqZ+YXtT07SyDtepAy24LB4M19IVGLY3WRErV+f8inMS1J0nvGwzyffw1P8\/tnwLDi7QczCkmO0Rqc4yY960Gdhnfkc+NwIjf1f5LNtrIizGauGT8W8FvVtBHhZN20F5aHLt5UfSoLMiQQWfjCEH2DZM2aAHGgC6qkjwSNYXZCyFkckZtOeMgp0jjG23\/c5wcNCywzRKiYEs+yl9taXI4O4Z3RaRne4Gmwg8W1N1mZBSj+ChK+jBGlCbELk2nFbVtTipoudjCb+rQa6BLq1xsIBliyvQCApgZ3HBQH0IyeZH0N6Vi7KA9WO9JOGEuw2bf+ypXINCvaDvfRM9GtM0tRKa++bT1JcFBbl13U8\/X7BvMACs1MoGB2obcWE5BkSDHPPdK2DjoDswhU51IpHnHbpZ\/oAfGqpLdckSFl5+ttfaN+lr7+wxUdSBcZ85kKFWntJHXTmwiePummZ9X2X3hxoAJcOGh2FUz17dJ+crfF9weLmSYkZR0xQjjizpJyP7ixO7eopiTsmnxewPDdG1zAPKeAcgABWG5uQSfzVsspVUid\/ZUfSqJsINnrZh7wsMt4sltbRDLBQcSEFZfHt5bBQJjinG0Lvsk4JrII0lloHp+sETIG3tW5PLDftCm2cDeYodCc+jTc6yTXt+A7z9cFMV9u4tN0j8HzOXlBlsktomcK6pRB8GaX\/vqTEoAg4\/CCEkyzx8t58ncNA8IfOr3eLKz6MLC9VV8iL+fW0\/xFXs0COJ\/+aAufCXHkPMl0S7sMvKA6Ee7YOcoyQB9TrEOeR3SOvHRLylN5ItBjOvmxrJSmOnpePAbWDaY1dSi6zDVbXQer4gCKiFFJLslV2EYY7YsBPLW9MTb3+pQiNjhhbUaESV\/7j6i6ReBkY2U0OKNc4ttmeFxvR+VMAUH9dNiwaUdL5eoZHjRPHi4vv4QSsu3CDub1fSMsOON0VMLpJabNM71Zk5GkgJtam5TmZ2kR4ZysELWBRFw2s9XeUYOoldnvogsuvuMtC9AsisgqKQsopYttYVRMWgt0Y0La\/VdsiqhqCGVgtHWl+zad+mODkhiJAqKsavoE+Zuz0ixdjkZbtcLyKuGZ89W3ge15eunGkL3LUvL95x99duPe0DEzcM5tFBanTZ01x9QIHAwvCUDEjLntR78yW1AgXCrPExSKYzLmPERXp5jGvnGMWhqXCS1QDN9G0hE8kHKAPzwlHqfy0qcdBVULaAetHe8pt0hKxYI\/nk2D1nD2fwg5XN7tMxLckcKBqoDVMatbAmZFoAYtoOPIYLpUdnwe3M+BittXkccVNCsR738Qn8gMV0DBS10FFsMf9QrAfAIaj9cWcg+92O\/h2YL7\/9OpYl5svw+xDG59ypUxTgb4fxAn8gF1TsbamTRjQVSvx3rIwBIDv5K2dTEBJG86rCpnhpH6HuzBuqWqxY1t7uzvH8S3Vtn77XtMSoNV9mZVxQWH2ZwK65lvhL2B4DNPww1KDz8mU5i\/0TyK21rDTd\/ygLga6bAVx8cf\/5JewoayoV3BF2OUp1V+AOrPMhYy+XimefPIMKg935lKVvLghQCQbE\/oWclqvf2hTKI5Ebl4QQcXhFozmzs+iLMrCfTqYd4fuTB6S+JcDm1vjCiSFejBSr+\/07Nrsiy5pTSYcC6inzEXnzRX8n+iUerpBoQrPL\/1wfa4u\/Yl34ZftZaoarKmdpOTS3cQ\/K1Ga6gFLb86T3+5\/0qXIeqULROqEwKPlinKrpsU9LfFjcbHP3asA1fVc1mUF0\/y5tBV2mEBKvrsV0Kc6nRGw9NOi5DyqLX4cereZaMKSRMwavsMCs+DX+7QPebJyjX3hQUwZOer1Dr+L+AvmvYMdzK\/Qu0cI+U0iZExlDzchajGfpgyWL2QQFd\/iyalNLzBQXw9UYRVF6hfvjjSdrTwEAnIxNWDsytlg3B5XKr0LcA05C7qvOJ9O1i8MQ3ZSM3wUuZBHQ635MVa3e7Stbo1VM4X9VO+iJ7Z\/lFb2W\/ogbjVtBHGiDB3nIlDcTGKM6NDRHF1fAS+4\/FTM2N9RbGh\/OL\/Uuiuu1R49JUVurib8apgHv84kBggVnjtXvfA5FVTp1h9cvmUH5hd82KuOasnvhZRbHwztLOOsU9\/bpzxL6jqReAm\/j0O8Qb+yQq\/d9kJ9NxwN8X+IVdRVphBBoh6MCtuABy0JAtmOj6UYlEN4bJSsF2i+\/p59+O+LEga1lx4iRQrKpU2skT5R3ydFpW5BLXlpI8dbPaTCvY2RBq+A9k4upjw3UiAWbkZ3LYFZXbsYmpMuWL+6TorR4fVhlvyK5GbhZdVXMG++zpZ\/686SaEvrr1moaBXcyiiZRb820s+gMhh6sjDIlGy2zhl2KI9HRYdBISxU8WEV2EBpXQq3CFmAMQzUfBaI05Vy7ZTa+uPidCEQf2gbtYHGkt1YG0Urjsqjnc56qQWFEDb4ClhrPeG7AUMFqMr7lgVbKXr60Mn8dWpi+ztHkLjgTb9yr0GfvTrArD3pzYUDN8p4ILPZBs\/++wJhBbXwtSu7ISe5hQFLrUVTQbtXRUL1o3HCyUt4RxmJh6xZUnip5c5ywXGTzdBNQb1s+Zth6pP7gmmWRt5x+4VXoWAhu8C2uhD+a+vZQ6kIb\/skbS3z3oW\/giKg7lZuy5EcTXK6v1JPpKeJVfmjzdVfW0cJBIylxmoGb+tsLRzYoEA8Mkh2nAP4kxnQmmTyqNO3OnuoDKLgMf2yMQx5OMadGI18eywqve4V9uZGGwn0oWg\/H2ISOlsM7uQCZZpQ4x1o8tQE3ib2v+U8cL3eM+IZ41IpI41\/ErK4OSBrgN1cQcRr0ff7aID423XWOCBJv8iOufrtUCY2mPDpXlS7jLMqEd5gGTGHIPmyYdneXKfc1rTNQy6r8RMD8MHBjGWKFUjiKRWbcPcuU93hKwmyBwwsF7sWhHrloasfi46zhIrh1VKv9LyF8SD3VkylZAU94P2tKB1VZXwwgDoXYrfVnIz+0MILxPEL85N5oITxOfaQ6HYJecFEyx6WxSyF0\/roqmSwGBkrYZ6T\/z505IwpjgvXPxBygym8KBxALXfGCIMqrIfkeLzGjtyN9b+ELglDFrCmcFxrp5Td9MiplNAFo9us6kIt23+5Q7J0RcA4IBMwfz67gQb1wYRmiiMJT+MLbvKNfVYSixEIwMGrdMEQLAbyZbNA3vccJGVHdchWBMWN+cFdXU55acgguJARb9aP9y3DlKaPIUzkxBZ2iRcJSuWekdsQj2aho85dEsfKNuzvFyl9xdKcHe2S4waVSGDDoEceHHonoaC0I95MemZXWxkMmAYUouJVYxhXketFjNHGbHQ8sYFza1rBUvSzT+FoVZOICHboUIg98RNC1zafGAIh07IetXcBVVXJmJyrRqb77KUd0QcJj+piRvrXGm2sYMpQKcTJmhXxJ4HUDc8WwSdAJVbaVZ+TyNEYnD2YJH8kFFD9NYrxRkCrwgosdEI96QhU7oNXgm6Oqn+KabpXgxjjGRAojWe1SZkCf+NhhN2tr+aOFurOtVG8J3D5XACVb8laTS7yw51ThTqi6CrCGwoJabl\/K\/BDeSqLL0XgL38JyVfNd1Vq0EQ6HPDR2MSo7qO2W4kPrh11cGIKg9qKWGsPHVMVTA1lVXHjONe5YZUnvGjceHvqTKfGPvjAAtlJKHdUp+cE35q45Z9ijrAqI2fIHnFPbu8hokevNMvinymPPrfixyNKAgErff0SVOE7A==","iv":"081a468426af6b8e0e726edf55686bdb","s":"be0ab6d55fedf50d"}
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