Columns
March 16, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
{"ct":"\/2XDf\/07jNc6ACLNvV4CwUqMuu+Ap\/Etzzq9gyyLTlsRWFR2+ssXDqnH9EQvbMdDYnZIjs\/mi3xmQyYUn4CmY23XqwWQ\/m55m0THbXYi6EErhLSPrWKDAobQJSuVAtUooDO1HZmjf+KO5Zmb1PYiJi9naBWd+E4CDX8bd9g5S6CkNY07oDUoVEZtWUcdxtE7LSopGJQkoBat2oMmgp9lniKse6u97j02JLiBbM+WG3dOPz3hj\/C+r1Oj+gItN3F\/SnWWuOyAhbXI+O9AZIJ5XpwfW1Z5BnoeYT1sm4rtnvEROQH4+XoRrqtx0WjsURYQxjEaaEtIo9bpUtkK0+AwdK8N7jJ0xccwul7xrrbwcnRtE1CGp2Omy7hzcHVQs734XfE2nXZ2Wzxl24K6QQWgx37n0NH+qOyhQdJfbjC9sPTGfttCuRlKdv1S8i5UOlFKMV40ajkCBM4hWTFKZ95nJu0nD8d+DxBmP9Z+x2Ki6jGCQjGm7tJUUN2nPP1vuCHzW+ivsE8QeT9zXcaPE8PGytAw6hIuBruqqPZsRkUPA6kX57uJCTqGm7xt30oTFuvEb3UtsLVzi+2UEPXQNioOIbfd9\/hTnBpwiRn99nqrakDzbY3+Fqw5P1F4AN2g3VdSX+\/d9GerihRToc2SzAK+OdHk+xNuULMKq88ryw7onW4kAjzEmdCb+24FFTeIXiQ9\/qeg6D\/YPk2TePr1paXo8W4Rb63rLmVfWsgv5CZ7LFdyqCNboDX9VO\/H6yr20Bitiy\/FWjPGS5OL0sxjvxdMwn\/pl\/\/5d4IhbV3mYkeih9HNxFwG7qdTUQJlxsSthr5\/l0fNlV5mlYvzsQoES3Fke6x8CJ\/cDSUzk0g9PyOSzwdf\/+FGqN6zRGVxQcxCfJg9OHjyPGAxuVgg+QTRxSgjLK6ZhjrHOeb2Ewp68W7sZ2oGqlXrgQU72Kup21hhZWrpHz+4I6g0PHXowml1I3Z30tNnpEUOxk0SWOhv3ab7YuqUmnQ3gllAO5V+0y8LoLIuX0CcaU7oPoglx2iIM72chx\/DbJLlc2zWXuiNdByafZyvI4PlPkRgHiXFavermxZ1CbOvxs\/HP19gTgsXvDcdx7vlrwD8aQy4qSmqCeL9cQFKMJEOyq0Lt0WIskJ8DTr2qYaPlETG1y9BBWNa7SP\/A8HXA+vjyH8mOHh5pNZQ3m7iP5yzoycqpTvKoA5rO8HJtjZro+2mJp7xqnbx6Xzk8M2G8\/airml\/Dkj4UVbepWJbnIU4Qp\/vVWQllHFxJL0LomudPpfHurWoZRFBF\/PzWstCfCTGISd90GQfCAb+BgsXaZyZv1jqG1AA8WdItwGnwshaZMLMNXdX5bTZnV3NP\/uiya9EE0MBWgC2k5+zwMbtX0xwxAvsVeeYyyru3TEIywH0Z1KA15jBkWO46Yw0scop7tm5HNFDLsLXikSdzzXYCwlrkLvXXbxQO2iDGryHoMOPKWbhxl4Uu6A9DDfz1EGMXmi2y8mKB0mS\/oG2LmE6KlXmwfx1eLigdPwOwaTqEI5V7s+BOD5d3Pc2nqczPkkq0W3RKghomTmjJkMQR6T0pS\/2MYJ4kK7Ueck4ilUVpPn873EMSQzECkz7HksEOEgDbJSGJd0kzE+15vCk7rAL52iMSg8tpAkmNsrROjG7JCdmeegpT4Sp\/V565YAsDu\/2OH\/vozloLjbyxL2SG\/c8w2EfAyTqt1d3rr1N2q8pkolKjxvSBs\/Z60SQkOiDy1FM8A\/EqwK12s3fgggUkBV6hV+INBK4xaWxDmLTzo41qpmunxWqIQ7u3mA\/Vt92V7NaA1dsbKW27yHaCFJEf++oZlZr7GnNVe5bX4YovmSmU7O9krRNdkETf+Ugxlk4MZ8gMfFBiu+UvfOLYSdYswnugvRhkiyjqrQdQQ5sbKuUCKsz4tAE\/aANlrf4SfgubcvqhhIr1y61b67+u0FmpCUNWksdgaJ0g+OWP6EMogLGR4OwoJ\/oYJKNd1jkl7rlrGe5lo5LXUei0SZnpTSd5he1z1vFemGW3+TEHSnWrZ7PMbdl6SVJbmLSmne2NzysDBcjz7M1bfiHWYjUYDABiOhPW91gNuOrUusYk2ecVvXqxPSx\/U2i5QYNqyjNpp1jqapnGRr0xygkwjBLcfId2zm5KL03P3MuT3Az32aoBWvYldwWok4TeVefVLEAnhaFXGWD10hMjqH7W1\/Xc\/5mGPjKBP75iIuRs\/fpDT6ZZa2a4+FfM23w2KBiauBNuQfLIDmmBjJKJuFNvqU9hZq0WbkczDAckZeGKo5HcJH46qMH\/cYNLyW+5+1BZOvsVBiLwqgMnU27aUo\/XaC4Kl1mu4PrtOERbSfqXtYav+OLN6LKu9RhAYVjlBCUswzCf0\/xvKCRsGhQ1abhPBFFfePbbAGwQKryT2qtFelm0QDct\/2Cn+2ckdX0diISvobZP\/ZFbGnMggMYLlybPBJ\/\/rpT1CMFZBqH0KKQ1a7xzeVkezuD+yDDJ+93kIf00xzXrIQkVDcXPb6ydBszsurXnQ23Ic3XfGOnvX8WhEgspod72fdDxnKCdLeGrSltminTv1hORhpi3j87qYHH9fVJs+uKWZGNSFF0RqYZ6JXi5KrlKFcnDqQ5XHXxIVXmLVI3lT6pq\/KKbwANun+\/g24a5GgQwKR1Ox\/4g7QKnXEXodCOVhvyMOpO\/C0eao9Xmq0Xl2HgU7HmyiIAtzwK50fmnGc1EtNcJrRCHFDM8MD+pSZWrh6OdDVQZeepgTA\/Vb2XuKeiMbLAjE9ZgSQNR6OOpVc8GoEfeigR\/d8s\/dZbuZi6cHE1GM9lU9ynlbti2SrH61Dq17mxXlI3l92MVYFFJ8Oc681c6\/KYM7NQPRxadWBGGGrny4dBV9igRtTtJfvINGk1rfoaILI5Khm1KIuOlBPIrdJVN1r2nElgQ5hSdvs\/cf4+zp1xcPuGinDZsusMafe2XFYIBdxvSIq2V5ZbJiZ51XWdW6yA9usW1GLM5BGQp657HKs6hNr15g4fz7cIrqjVQPhkQIZRYAOK94GQBeqM3fb9OCu9qSqSWcPq1FnzOA941uIWOE+ErE6ZBOHxrFc6bODtzXdESyNr+my1Yx00f91jDZhDQSQQ2RV\/PqQ4941B\/b8mqycl1nz2SWOW2JH5PDmSHlyllK0yZJQ+eI+z9se5vlN4hXgv7A3gaaLFMEw+crUQAGZyliSP8w883iYxKos1hXWKd767VA9ZcChqtUa0Py0IifG53jipukk5OuOyGRjY5nIQq1ru0xVQaHPp+yRGpuQCQi6yDAjO9bgUNHDH4J1hVwhrpjcOPGN+bQtPlutRwipOaEmiLxBDvjAPX2jyhqsqJa5U+1YRkylhCvBGEUSbFGZkGVMHxBL\/4LB7f\/ViKypxlOuYM4Dpv\/pnNVIxuHXQVMssuTZX4LoYWfiOAD\/pP3TkNuvQuSEfsXd6FhBUTxAMLtuwH3JofH9p9e3C+1L0OO83f\/xz2q\/MsL4qOTGhr005QOdwgwxYGvq5OL9u2bwTNtr0qZr1+qeozNhIOr6vaHMul9wnQQ1G4LATFN0tn\/rvuHiUmOrT2Zj\/mGRIDtZq9i6oxYFN3LhvHlqcXgOyCcYeuOoJ1i2SsgYkBDz0pUlaz+mTAJthuMrFQk6W0ulNgsLZWVSv6nuKmSqKwq6TFI1iJIuLSQX1FOed3L0kzZvwInPA8tog7SR9woR96EoavU5LwGvIZLzHVJq7PIdeDzzk8V0ux60ztLhpRXY6XAtITPPQXhwDgwW8LjuURwsM9PFwQIyfs6A9mVs6h1UCQebyc5rQjLP3ulLcdH1uszN3S6eApcUdY3XPXcl4RNVOvRUh1j9JJvQG5pKyYmMuy4PVuqr6\/mKHDltOH0LFhWVeSqkNQDcn8BhX0dT1GNz7ytz76nFHwEE9mxKZ92Yx8JAqHGu5nR+PfIejVWYplTa429tyIwrcCGAo5wX6oizQE12\/BQ\/IJffXY7zkQLB3Z7wYYBz1MlmgQY6d\/67\/6VsbZM3dz2EGDZm4TvQEbCehoasEj2oNUljDYQy1LtenRqfHkeN\/o+KaOE43Dkws4AnF9vRCgsNZh8ap4GZkvSq5Nog3Wf1SjJGeiiG4SyzJYzKyx1\/Srd6x2hM3UwE2GHezzvpR5LaBMRbHjEOawPvufA9P2SSfjL9dzru1f4ty34gZXsoVkh28iFaoityJBbZ5cM5St\/o5rEQAQ74pVVyqbIgzpA2A1mrpEV227rMi1w8NcpbW8L5QFG\/74CGRZVrQfcZqBqkN4\/ZDVfv7PqSlswN4xOsZcP4YKu1Nnx0nvRj4+d7MK74W4U0RxlH4vWTz+0zZ7pDKL0Ge00RXCOLEDRJYIcZ9oguLDe8rEvLhXOaAv+oeVEeB+1boQSslB5q4BuP5OE4lNouNQueq745XpWVzVlnnv4Jac4rBayBUMV+g2rKIF4p7GD+g7EGCFFBXetXKrOzVZjDlwNbWk6qhMGOJ1V+yPAEmRWGk5cRZUOR1CL29k\/1\/wH8YfHow4zv89TtJDfdEdzkutPbyRT+YZsl73sXBTv3W2lRI4MkaO7AoonXOhX6RAkA8pGDtlhjT9KwAqccO7ZvOZIgYHZNO2AsVNFd1xLd6imIZIPYBbZbJClNx5CJfcF9I5fza2DMZfHiWTSkuc5tua+SJj8eDvU9YhMImN\/zppmJDVXRaJ+JzrbgBpxLvoS6R9fo9cAcCU9gHIkJrnNg2ptGE44bLaZMnmtTvXVvFrrmxOh6UMWPV8h+9JoD9ZIkbRJtzT1Bg8fRD9nldtoHUqgphefT6Y0WkhTMGIOYECtXGerEuR\/tcB+yG1WOnU+lLrJzTjMOsh68eAzRiDf4QSw\/\/vT8hH3JE8iGDM77jfqJZqy0GV20UKN+HMBu0lSN4rxiLOoIVnps\/89kolJ6jbC19KMDhACGkogKgJXVZaDazpj7qYV517OKgxP4XOmQAzURqWm7J781RmERkSJ2YoYK4qpocJ4\/dByYXvLikRIDeHB1g8AQUNpB5SFKscDtG9TRQHXcANtatmSBAvnV5Ql2XDFPQZbCt6TcULfYwSux3J1gHfL7NgDUu2+vFi671zFQIXTQF3Ffg7vIsSfPLZ9H880TK4vDW\/80kfM6NfVHJLxjXLi5opikq+ocLhPy39gSa+gAXdjCoJiv5H4ZTUYIq7fEyaMIgegQXO+gQjLJZzSKqgCUBlLostZh78+MqYsVSBrTSfDYB++1s2gUV3KtHX7W34Lw91BT1eiAaMJLr6F2xtZ0u5dhpL0lB5eswR4tkn5Tyx\/5zPcHOvTrE3TP33kQavMbpaNrgJw8hHqCizq39Goor6hdHqP8+xkrq2oLr6\/oV3yzB1zZ1qyyfeDroVet2y9Li2e89oyw1jTtYsZtVlSVbOxrfNNV43aTn2\/iMX4njbhxu5+\/hphuxktoxWyjRM0lgQuGOrVanINmoH6RuhGNUmGssp06N0H0CEH9TykCmtSBXKkLxfImVHuYf5\/WP8sy5aNoi388nZEOTdy20zSIcM4wgoJOwV8LPI7VpZGGRIqU51FABrIhJ52JUMXE\/ZAU7thmoBydJn1k5Q5vdhfAcWFfUswScA8Eb6CdmGk7dm7AjJWtizPq\/ZAxfZdAkS9\/uniWKXtAP+MDWwII3CN6JaRwF+WuqoNX1yiebQ3F9Tf+3AI6kW+UIyk8m6Vtqbxq+y06h2c0QuPNJ+kCHhxhJyPWTpWI8NgXwLN3CC0S4odknqIc9HKHDYxvJ2iZB6jkQ6Pu\/UAMo\/Q4Nuuwm5Z4YwK+stG6iKnaJDfMs4Hxhhr0BcpkUQ4NfSIPYBqIRMNihfYsjglP5F3AZRmF7zgjbue4QWjizZMTlJMEzr+xcU53N71FuiVaQL9Q0DBRlBLMQwIbYHV05jO0Z02PE1CUAOkkWVxouQOUmRmFs+fTIJlfUncw4ddJSSPc2IMXsVMqpdU63LV4OZlWIO85mL8jn5Vlx167QsN5TvpK+TsLsCzCi4f0L3AaYdsoRcySIzQfQP3Ac8a0V9lL659UukX0Puw9rCsqs7Ae2pBf9Nf4\/HuAP2L7whduor9iU+C4NGb+KVyrUBGxT7QvBv7ZU6kE\/BxlfIq82Gb\/cz1ChcTb11DRb0pj23mQ925eyKGkcSokh3WELko6hJDHwRd7ipTYl11wp1pWi9umGUwIPR94XXpmsgJNQhZsuc5vtvcjQVWumBH2SX0XiDi0B1bA0Bnu9oB1KBubaZns9HrREoaDxdxpJfltGbzMfQgdarn\/J3gHsWnwOTpJK\/TrLq2u86qT5fAsfgh25nu94KMklspVToP15evH78Jad1aYOY1wlCkGuqfWKVYoyn0gPOVM96FvxbJReGLGkqZQCd7YugZxa42DCUN8XtX6roo3PZcU3\/2D79fTGCR80KIEKoGZtjVpCFbobOwBnAFN0OJMIOjc906XqXKkDv79H606xGt2SC1NFnNqewaDrFdEUspHaNhl3t7pwDVSF67mbIJiS0zDUZvo\/Ql8hLwwKQGv2\/Q0YDYW0PRjP0ZYqrynE3nr2BB29hLCRR4iCq2h0b5YW2r4QgPS4pgcbLgOGLPbbdtgcSy2fQuxUaovIXJRmuRSK4G9zQ1rKiZEJOcZ3ni9negB14LcDIXEzAuiPSIC7Wvx\/sSI\/YgtDVQwQJnmQe8eE8AOuvnpOqcqYzaPWVFlKCrxUpjTycRVVM6fxtnep3BmrrRwW7l7M\/gowE+rL773SLiPaAmN5SgVQ0P45PnGVdb+QCl7dts7QXwaRlV7TIdUN7bt\/6q03WSCZ1nZznrWWl2B3h+oi\/rhytAD2Q\/Ef5tsohT2kI2rmxr8EqZxIPSd6aGm8bR\/QuO5iMGmZi1qpOzRjBDSK2CV3VUSz+ll8IvhRgzs3swmZfG2CjtFGPi3+s91yMsJDewnjNe\/9Db+WUKiZaHwTbFmPTn4oB87vCMWzZKh0kYl9VN86JP0+8g8gPn+9uXXpckCwsVZuVMTQpQfATZ4qct3C0dMzekUpm0PZ8Vwl+qkENsvUXh3Mp7WbBqHOu2Sc5Qqie9kixVRgXfGegVKZGipy\/P9HtCnflqMS8o6P+gun6io6LKZCe3bVsI0LwAE7n5pqZCj2dfxG35KfIz+PtOZ7P3GPfwIuZfTxmzEQUSwGTtFhoaco4aLM6zu9RK39RTaeB0EYL1JfUJjH0r828DwGEXf5vZ5iO95qUJdwnRhsZgtZB1bxvrqe3QOvJVYiHkaoGjDFEQxnV9dWOylMm1GAHBYo\/4FcDILE06NAEmtNxm+Q9UmwlawXlLZAPFXVeRYZRjeARcHIi8khC0UkdOWVcMVxEYI4ObVAHGSbOT7j83FvyKYmIFgRQP59t\/mLtegVWeTUMWYBroEc3MvF3LLUPg7CTIFCOEUQ9LWD0GowLmWe3fetfUaxCaVSIBrQbu4JzXuTAfsYkYPBFTnXMPTuLrTYTJYxEpDJ\/YRKytI7pCtJHiElquA5XZMDWBxJbFVXIwk5t6XdTsdeFUrdAigCIMTC56CdxCLaYgooIw+\/YWZ5ict2xo3CPMlqZDQyu6TC5ircat3RkQGc\/W2VNNYBjrdHPGGqt\/skXG7tzTii0tqOQ8bJCO8J\/uXX6fDaMFFgZqFsKPwUl6nCMIzcttGdzVgTxlxLH0CJqw4LUQapp7RWY5SXN2BYP2TbdnaCLM5NUltNuJoM4cMDygK5X7kYf5IPyTAvKq8XPtJxIi7GmJRXpZEWyB6eTed++wveBh8iUJU2DFiFQdpLAwGvs9eEHLWAPcRNzXZwUMRo9EbvJvd2eaQKvaNt7R5yIoNDFsj4fNSwOeMDI7u34pWLCDq\/QfVfV7F39JNpUbkl3Mk5z7IkLlUHA1HCchdmMWAwwmGxHAn8sRO\/dP73ZKBFALF+y7B4whDcTHQAx4lPB1VhGqvtuPkUApxpuDNFD3gSgS5QGN2sGzCF5iuJFN9rpoPTiUqcwKf4S5Iy7OeKU7lmC\/iLrXTscZ\/+N\/XREbyCaXFRlLzHIC1VMgSwlU5LPMvKhDGPoj+\/jrTuZlvEJyBCG0iifdBIQS4gRfQRO8mnAmuaA8zXxDrjcNfZS2k\/WO6B2JNfkkpCq5SZuM+diYDPDu6WDNNCuhB8yUli+lXsiQRi25nIF8IkSZqDF1L9q5ffSodOVY9syrJs5fUZhghJPK2psegSRr4PPo87amVtraTETYFCf7FPFTo2qPQ7sq0N0uacTZzNZ6Kg61CAKdtkBlvZgYu827oJ3N297\/tPjsZnkOUFQLHx1MWXlYluAPyTo2ZWpDGDLGypZH60x7Ol4CbuLzy\/+1HCqP58lUSSglgsUkq14wPVd7A3GwGCxHRvNmnq\/sOpNsSPg\/GIWtsanzuQRoG\/3z2MBHHm8Q7sA\/BeLGVCOMjVvmTR7jNk7qpYXXjnFQfKXUi6mPyu4t3dMi8+DQx4Ys+LmhBmr\/mz\/YnecI1KppXnSUzMZUtP+B\/HdCjthooHqe50qF2JenMlHO7\/GtaANp8zKtrYlNFcKK8\/CrlNszgmhA8sQllf0QJ7Vm\/unV+hcJac5CJniKKdkOQa76pPb4hwnuyHFOZ2P6DGiuDtihMwywXMBaitCKF25eDCDBk2yoJFHLGJZ4uUvBM\/0xgxFFCzSPth29cz3KOLRw3G7hyiX0ueefMS11GZe3kEI3MvKJbbo8uUhknZo2x6WzbyaDDrJgfDGlhcJ8UVWYDMQAJwG8LzCFvntBFG+q9p1LybOUgNZls9mki9vPcq4cuBniFFuV+U0wytWrD6zw==","iv":"e5888a86fd0577590bd23be226f7a55d","s":"69db044f0e30e432"}
Share your thoughts. Click here