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March 16, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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DNQzq2pSuns0YD6Cl7F4DZQqRonhvLExwmFmfxPVBHZIejIs\/Wgj\/giWdJNky1o+\/iirx2j9rzZuAcyV4N2OMKgwHri4f+8BxF7O0oye0NvzDyDVHz7NGMz2dQfPsE9Bn2YVXrZz9qdb7D\/VhFacI9DKnAbIkdq\/IpThl1U5n5Ukn4VM+y9jMYKl94qnNPzYX0xv6W0xPZpN2H34Kvcxc3wXulQ7VvnQ4yIGjb1I\/hABVgcJsSrDQrGuCipapX\/krkFRQiRLPCjw12eT214\/+ywxwr9eXvA2HeIMxk+gFWI9L0YoSV6JEnZiRe2TdFKBfyLYynD+HsKdqtjA\/RBWtdR394uric1GFvwOF3FUCa2xszYdMu7uT7NZz+GvHmYGYm9n\/3ck79\/fbUC2ynkeovRIFFqpP+x8QQG3l+dXVF6K2RocbvwYBAnZ8xO5keMvx63vFaj\/QZpHK0bXlFDPO3IAVLos+0HWGZdrtlpWPQKZflgYpxpF60KhZg55faIUMbX3gFVFt+H8TXhi5YWaga30B2Q1SvMQQQQtHv\/encjPhbEzAfvkqcA1BhdCGugK5C93rWLpZGOoAtYaDuQLXkB3Z3RM69Fl1l4RA7Icy\/6VjenUTr05mW0s5pNGAPkJYqCRLrEOOKP4AriwuBY6amAYiCmM+\/2LNNajZ7UlPT9hI6Lo81GG3L+vn+NlSl2WgrmfOLnyct6dq2xWzFweqTh2Y\/hIPPNMA\/VCipmke9SLUIE8M4eA85XrfefLJX3XPSo6UQJdj441b+QW+PpZPhGyK+NnSASbt\/S8F9ZpIlQwLS2MKfvjbyz+elG1buc41hdbD1NAloKsuxhs0xe7wQzBw08nUDK1lXJ0ggG5CQIH8EZKUn67S92MaM134HeoUM+uBwkFtd4PSJ4kXjoUvYLsWAZOWrbiv0RcGbN2Q3\/CHHwcLO\/IMw1c0D04BJUdz4r5ALMe4n3mqpz+doHapau\/obVaanx4\/dlAQh\/9577NOuuf1kxjIoMhpGIrjvbvGPQ+0n\/dXWmNXFDFc1dXN8gvLGsq0Kql8LNCmZ87DX8MDIKFYyQV4ZRguJljyn6us\/JkUgFuB\/WY7KTB7YQNFY9DiKn731HNn1LimyJq\/rDd4juHv2PNdD7XV7vGAYAri3mXSIUVtEZ\/4RVQWxAk6HIAdtmVlEOJBo6H7olDpt3piVrUnQTKBudRk4bWvwIlVkaQFL\/QAVtxzKlv\/3EhAsyHcGqgOVJ2DnSmPv0MDOoXDVwTtcqbes9Nyk28nB7LttoqywYjT45oYdMK5CTLvEX6RxVi9MlexLzGA\/jzqhoXspcsHGloTt4QGO6VZeVw1v5NzF+ASX8CkJivdpWH5eVzyidqnsPwU4aBQESo75jjbaq45qXVMpD67wvLow8xtnovQ+AM8ZEDLQXBhCGKnDlk5ICa2P9Hz1Z8PWY9Hy0SWbjHSOvEqhY1UvXzi16pWJ8u79uObXK08udyeOtsGsvUbYGx7irNxZ\/6FfqVO0dHCZCbAS1XsNDvpSEVy97DK5vgi0GaPj7SIDggrb398sKsynNng\/j+fFeHgT8S7DKl794XkFbVZRX8XypxBXX+jG5IRyj9+MMwRHHWytDtoDvtYv1kzowmtCthjb7KAkAk7O8cJ6xlBmbUOGPdR2YlrCuNvEoB7gnXnJQyHJL56PVtCSNufEWSwJaO7A\/V3cL1Bu3LKw\/ngcZqig+d3UtGSfGydYV\/ut9A00H0qWp9hTMmblv0wV1ZRxLmhKUfYRZqD\/PmWC+CNTqkHnZEQD6Eg8d1n9S+zQgNLHEz6dYRvGbzNR+RvomwDsGaXzfGQOa6rPwls1wVMNpKafxJG3DuxzZD2VPxOlqRQXkrMoRdh+QOQnQ2lgS5P4tI4hsZcyV3fs+xHU9Ixor7B46PDKfWlyNdZsRfi9q+f2COdy\/ypGUHTJsLhPtK36mey+jcMOGolpY3ELZ04IFgeDk4etbBxGFUS2gafkPIV6NDtSDTrejor85HI1MF3O0DZXmP+R\/9AdXx7bYRnTzXXchggxaZ6FETonNinQMxCS6U6yBn3nQL3ZT9wL9MoJqPNa3e8oksx5DEVU6+x5P9EyAwUKHlA6bF0+NjYD1zRysdV\/d\/+lXFppIR+1hvVJPrrYQPbj9bLIgsxuEt6BWBqMKdJiE8k+H5i7yeTp\/RVi0vhq5SWE+uzjUqaxBF80QYfPwUOKEj7X+0muE1buX6Rd1kddrubO9PU\/sybiqREQPRIM8cstPY0hh08UH8x3CzPVC7JHbZsrttJptwNov0tpGbZ9fmUZmcarI6S5XUV6gq0jsit10w5tvY65728+Oa8NewQX819s5n1\/qpDDCqTNtkb6gqf6tvC+p4XrD9GE9GoAiltdZ5pmHb\/T2s+vEX7E7b7miBRMpi60NKeCuM6QbuCK+1Z5Yw+vS8Bimpf2wgrefYdTTNTw825aGA7uJcM41poq9M3o5zB7PeuK2yuu9ukSu0U7IEym7yKlm7pa9KY14Bc8s1zb8U9YUNoVM6Bzzcwjc3Vq7V8OVbGb2loTubK3DVxLfyDzNC3ZeJLVZSsbtcFlCv+mlRikf\/iv1fvITIkR1Lw5Sh4PYp8r24Vf6KhEnYZKoF9vNPWv5IvOKUkHUYIjXgBF99BU1QqnptvuGYzsqdQFI5Ly0U4XZoVgFCequK++JDbDlC7\/jHeAA5dXyqecc9qCZ1VXBoomITVIlxAJVKmz5BZoVOPf7uw57E4PxTKFfQnmehudW5b2b\/ScTfyyw\/fQjdiiOyiB+hX80rcUOmulzJAiOfY2cn18tLOQ8c6+mb4vTyWZ3U+Yhuii3qHQlL2fY1w7JI5MD+sDGy\/47BYbzlxUmi6hNXsELeDB7hHdlQ6RSs3cbz+q3pvzRrbd\/XI7Cl2D5wURTo3wYIZBK2szmj3eLVmYcW61Em9c1eQL13lzVrC5WIFYNuJNu47U8loH97D7zMum5r7zw6AUPeZ2KdPDl1OSIAlN2+83mPthetoEiliF9VOuYEhZShC\/jqXUUbvt2+uUP7MC+BqiaLT8zeoCTPmvuCo1LDCqyrPsnBIQq3EHVHtP7feDt3dld7cUoV8Elj9NpRlfhcbNJhl3MkbTgklTmO\/EoK2Dy98tnUfVwSOC5\/mEW9vzclM1BBvfQtaJ1zXuS9W05ERiRrG9Ib3hTfBNNMyW6coYIgOkoBbD7HAN\/cKc4+UsNjqxeT3V53Jm+llcyzN\/Hm9v8I2qfGC6RXAnhtIeMvPiyotaau+SZzzAMEKACWb9J3a3s7NECivhy1y9w+f8ArUdDmnhuCdd\/yi4KFR0VYeef3vgAlhU5CJmnl2f2obc7IfW0H2QqTGWtUuhyk0kaWIOdyo3AKKiuXSQpNtr1GmexDQqHr\/Ycmw7fhzxEDWoDhsROs2OXu7lsM8B5+xieYvjuaOLQ29pWvVTt8qFErL7LxF\/pg5n758Uv703i21wk5Ti2MfsxGwzYbpZZd628rlC0Zzj0kgKo+W9WkpngF15V4ICzVNZtCNQzMYAk39c0+6zx0T1VDbN9DJEGM0xgb4Ba5Ai\/sm5hf2RbYN0pxScOctG\/MosMqP9XpwmRCMgndHCpJvancMOsn4Ga+DZSjKUZ0Axw8XsbJJjRAL4SoCqmQzNPUbuepEKn2N9RqirMBnHXeBSDO\/tRvDL7NpJQFp4A4sjq1nKqEqzpqR8YF3mlDdQ1oaeMZyXVjwXAiXdPRzBYk54my0K8lUfHbPTdDXRSx29gFkoTZB9fWpNMkVOYcytMNYixKNqPKnFlppLxIIRYRwUs5rXIwrZy1aKLG0B5qFxxmnYcLjVbC\/ATyXovQ3jJKLjYS8xr373MYIXbEwGlrA==","iv":"bbd9d52e3e46dfc7a0a4977e317c7eff","s":"53129bdca831ca66"}
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