Columns
September 1, 2016
Jeremy Zeleznock is vice president of strategy at Genesis Media
{"ct":"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","iv":"95f4952f0b9cae89b05c74a3005978a2","s":"0421662281bbc9c2"}
Share your thoughts. Click here