Marketing
October 21, 2020
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Image credit: Harper's Bazaar China
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","iv":"7d21f02ef37768a7927984b7e87ac4d4","s":"d705c70b4a03d8c7"}
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