Marketing
October 21, 2020
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Image credit: Harper's Bazaar China
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","iv":"ca1bfd10538524bd97face2420e7a09d","s":"e7a7c6ee0eee345c"}
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