Marketing
October 21, 2020
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Image credit: Harper's Bazaar China
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","iv":"1ba9eaba71fbd9fb13981fb049f750b1","s":"54ee68850a774cd7"}
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