Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"948ccc1f104d4800ee89d69c8182ea4d","s":"e337afd1d621fa20"}
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