Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"3725cb0c806fe279a3f31ecf389bd8e6","s":"1982de8974628422"}
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