Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"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","iv":"06b95a4d6e61c924e8ac0929da5cff70","s":"716be2a5e96edb02"}
Share your thoughts. Click here