Multichannel
June 9, 2014
Four Seasons Budapest Room360 app
By Joe McCarthy
Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.
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","iv":"b6a1e2752880196a748ef91689213228","s":"644e2f265e4c9bb8"}
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