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Nov. 23, 2024
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Multichannel

Hotel brands grounding promotions with road trips

June 30, 2014

East Coast Road Trip by Fairmont Hotels East Coast Road Trip by Fairmont Hotels

 

By Joe McCarthy

Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Baccarat pulls incoming CEO from Printemps
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Vestiaire Collective partners with influencers to combat fast fashion
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