NEW YORK - During Havas Luxe’s NEXT Conference, the founder and CEO of experience production company Meta exemplified the importance of putting the story first before the technology.
The opportunity for retailers to connect with consumers through innovative forms of technology such as AR and VR is vastly growing. However, it is imperative that the story and emotional experience of these initiatives be held in higher regard than the technology.
{"ct":"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","iv":"12e3eb23310557d585d6facd430adc29","s":"ee22bbad3cd5bf12"}