Marketing
September 1, 2022
Yatsen Holding-owned brands such as Dr. Wu have seen a sales turnaround in recent months. Image credit: Watsons
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","iv":"19153c003d40a6537d96269490951898","s":"9d6a30e9549d38f3"}
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