Marketing
September 1, 2022
Yatsen Holding-owned brands such as Dr. Wu have seen a sales turnaround in recent months. Image credit: Watsons
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","iv":"7250ec99c62f204676b5047d3d6de003","s":"32b83e652f9856aa"}
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