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Young Hollywood holds immense star power for luxury brand ambassadorship

November 5, 2012

 

By Erin Shea

Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Diageo unlocks Fusion Partnership Lab applications
  6. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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