Marketing
June 21, 2017
Brands should shift their focus away from channel-centric support to intent-driven. Image credit: Pixabay
By Danny Parisi
NEW YORK – Understanding a customer’s intent is the best way to prepare and provide customer service as soon as he contacts the company, according to the CEO of [24]7.
{"ct":"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","iv":"5d4c961b39591c3cb5e38304974d57ba","s":"9fc4c7ae376038f8"}
Share your thoughts. Click here