Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"b546d121596f01e438181db3736ada3a","s":"59821a57e0f4964c"}
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