Research
October 13, 2015
Handbag on Louis Vuitton fall/winter 2015 runway
By Forrest Cardamenis
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
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","iv":"9515b76653559bf8fdf2657d365b6722","s":"42c8c91bec5ac6d8"}
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