Research
October 19, 2015
Image courtesy of Four Seasons
By Jen King
As interest in craft cocktails continues to grow, spirits brands will need to implement “sensploration” tactics to remain competitive in a crowded space.
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ZwEvW3p7FFRIgZC7Wz2tflDueIpYln6xERBtOV84wrlMUz46DtmXiQjWlqjzkC3nmkQfhLoPg5lIAvMOedJMnkgSQE3p7V5aAFUcaN33G8DIEd4ugSaxAL0HH5fQpul7r7gKyAMPMlEDmaOxNDHUU3w6AhKir1o1xVIRXr\/Tf43wOf4K4JfXIL8dsW0w\/oURuEkB56V46r0W7DHwB4duBBwZxhMyvrG1nNc+lfoxD9hfDR7j+AAcfAUxWNEellchFk8UPoBYARVg7mQo6EqftUqAgoAKqSm+65N8h3KbeQyLE2x3jgAbisQtOuIhdieoyKo3aMbCPaiiCLXnB0Y25Tu9FpWbBu92eTaSj+lEtN27BUGH5f\/ppQ05Z6WjkiMrnyY3O+KAycJoCSOMCcerj8p6PUwqTgbDQXwCFd3HdG\/42ZEl5uiSzmUeU93L2JQ4A1I\/\/eHX7lRSdUl31hAoOtQDq\/Wr4lqFL4K8Efjbb0agQkIbT4cxum0jVfELy\/Pu2QlLfndNPDAyf5A5Xl1Z5bUj1pCdHPM9mtzOrJJfclglA7J\/Ze57nwyWCMSwbyhGsyqzOo1p2rmRDKt1sgM5dYf+hPY0JDTtwF4PMb\/UuIeDKreDAsotUF92XCI2Fv\/ZwEopT\/oW4FBC3mjl747AlMgSLYc+7uz1TkRLRNPZK7ra2zWevoZ+\/nYM6z2MHxaN3F0S04UNlJKtMGDeGUqIqlZCOM0o4UK14ai40cNDw0GsnKz4jt9MyPV8v\/yUxPbVOGmCLffqiabIXYXniYYNt7fJVmLn5oRMMOiAmVnYavCQ\/gHn2gudjMC2Qak95Gl4dFqKatYSjZ+csnGiXb1ooFQtDJmGQHUvUud5ErrtQDuFuOkPHfxGkSw1bSLd3M+6eH953jrF9PeMHzBpzpQBegJXv5zm5ZFFo0TNemIZiZnrXh6eFyIIHVWT+qzGhUHUI5M0qF\/sEge+gxd4gjVWXclpB9lLp1eYOSx1ci8OT0WppnPn+RWsf+MxFTn4+dvel12WE2wouyk0WjXXffinMOqBLlsTyuxK5Zbs8sgtIqA5tcIi6Z\/rveznSEbQKie3JHvgQHNkyUm5fw+lZxTesWJsWgQp0iYX5GeQ6pOttLZ61IzxFtIrkfAP2XYhaOFcZGmGNfkBWWTRXxQh9bLZuQkLPmb+lKR3BbGx\/e\/TV4LXNTDE+IQ9aEToX04jj2m3+IhQQjftknEb9lnavVxKRCk5hwdb50pVKwusM0zYHaQO2IoauedNMIiBCmYEijP9axIZoRjxbe21hrKSTPQkYpdbNmT0bBAAvAYQy+J3mD+s\/5kgvQVKQfRYcpnOhpCPazXa1X5pHCmcQ3IX+bOWDevr3xjjbNx8RM\/Jkg8bZVVo7pjnY67Z3Xl\/aSVtuqM+DQgde0cT5V0\/KzKAWuFsM\/qcsngQLoFv\/MQGN5Q7dJr6YfgSuq7E0UMztibhWSzuhQMU8Q0sI8EXVaZWnovj6KkpprBR2bjqiibNaEebXRoMZPZ+SXCqUOGk6kMxmZuCCJDaJmoCl+DqwaM4Fx1+MA1\/sqfQ8GGVvc0D5Etxhzq5vo5\/md0wCnc5ZbKwc99G67F5POMwEzX5FEopjneiguqS3K\/NBNnxU0iCEdWdpHtrwrC3j1jQAtLPKx8z1k+zOEKhr6cWewp7uk\/5c7t0\/b+AsQsOZuWEY77I9gF5dab3pe5aRBMsuMLnjHbH\/NIQCUMogdZrojybluRa1Vu+jQRxisLL0Je\/6+6rd18g9PtYu5dEAiMyeaA07Qz6RfqJAjwUbBOX7Ai26vZOdJNID1IsTQJeC2jAhAbmFa40MopgJY6XfLNxYVjYBXKlLCbfZpF1OD+i+ecBmkxfllQH0QiqQFvNCwY18IOsYuYhXuYfS4hzvSij1WrKP4BjzDbG6WY4z7XymGrra7+8HjVh\/f5C+merk1cDaUTbyF4GhoCeJTfo4XMxFKxwI1GMbb2yKZTZWKMVKc5JTIsSCkyZUh6gAAZKzPao0kCMaGMGnf9cATZls\/jcNmyZyulNHAiSG1wUPBrJIgURnt8F2Zkbski1mxMbNhqnFnZmKBfqVH7FVOqmOb3gy5zMBmkdUUaXcypeYru3JtsHuwM0EHQ1mR\/xkd\/baTJN4lpGgE\/\/3Pet7BhCA5WYW+xtWQwuIcsa3B8\/Idf\/q3L1Z19yVBTKu7moTxHzR9qDQuW+GRkKmsUwjjm0aaejJ\/RlirRYsga0INBt7YXGoOn8CUMYO3St9bIos7dZYHjJNvMQgNnOH\/8Jzpd2IN5d2\/fdNmiVOaygEHU9eVTyN7Zrl7NVs8GJxMFqVMdqWzvih2OKd73t9LWhqKbBPpkxu7hXsWm8cGSCls5So79d84v+zl+iOMWH\/bUt3yeN1saMJr9V3hu4OjfOLYmYtPJmLe1mo9KY3dj52hpqQQrmoA7RyteP7fm6vYmpFXKI9Sr\/a6Q3tFRWSZisgVN5zkuVMyLMtDCvsIN8cpogTlSUeFUULqWf04NvKYhv4thufG3wdUzUoTeZVjBMmcmJuJvZmxpQDKRa0rrFJFLCmG3QVPI1igQ+uYlhivpLbVlFGvN\/vIvj9Iho0SujWxOj\/mEgJGh8fEfJPLCT4DvQjeI9R4\/S5wot7QT4AzXLPXtScaiaToKYOsZzuRBM8HIHc6WCez3axsUysZfaBMYDSeecjQfgMVKUQtmBOErJ8AafKWEoFKl583JNjf26\/71LUWWlI\/7Cs\/bFfeQByYOlczgKWAbB4wyhvQk\/L3xarp4xLjx99QBqa0znlBuFwa+rDqnwCbmNuIIbblDnXeaLLzYUDH6clUEMHzrWAIffOGeeYThJC4iDOU+KiVHhEzrlk8NdmsVS\/27l5MNSub29mGitmU42L5GFEWnCy\/lu6hBXpeOjmrJ\/Luf\/e3cYO4TG9\/Pl0CYp4Mz4v\/z4+Kn\/Xy9flH1BeflH6PbyYv2u4C1vtvrTSqmmsLMGxR1FP4in4fsDm5Sb30Y0lMrKaul37KCvY9A+doKjy4FgJidPYy\/VusLqUEJgTC1B5Q94ewxpqKE1IuvQWqOqt25BBDnheJdCvJmf7rR12QODHPWJFvjePo6DrwZ+cRYMEKuo+\/R6goHXVtMIKRFjHtJTZ7IYaUZNRQfswxDWnpExqwQtuR64W4QZR2M1\/J8HQGKO87tMWbXM4A6znUG+1j5dleFBnv9mNNmHSv0sigyD0iJi\/1H78+jlPCja\/WJgikUdmZ+GrDvOfyzOJETt3TvPgX67bBcH8AIlsBh\/qO+dVm2l\/PjiyzENu5aS8hZVIva2roF9UNDSgTX+EDo3hj838f28TEj9inUdYtUHPGzw\/aW3GqdjqqlxgVPxtTjWDfsQxyTu13U4\/xYPms\/uyDzbLeWtgjdPVNASWflesU7rx\/S70aFPkDtu5jEo8zSYWBaefObsZhjTZFiUYPvD0jQnbgUWxjmpH1B0ZWOsCn\/51XXKCyUIGzS0f5QoRW\/0iDd0VT6lUZn5ifyh69wGaVVWzHaFUsHj0sdhQb37lJg8szBi5SpkIwVF2NATXSOrVYhMRndgkcBNeldd8Z5jp\/hL3aZADFGa6BdyFi\/BYXMK9CC1DagoZQWk7+29DZ2AG98+P\/iYJRJEQdEx1T10rU+MSPpgu1m8zo+Xb62fhci52a\/ek1amTLskQk7YtYNNX0JR5FfH5jkeaof5V2uoeNtLrIoE6RC5tKGX0xTNT1Ebx7m7AZHPNGscpdLrP9iwWpeazeXwMTMvEBLtXPbJ2HjYWsMInSnUuW4kxGh7UXirm+\/C3f9AxDu+BvHye2Pg9Imf1vagNMmuv2Hu0ql\/p79F3\/Q97RrodQx+iIoXns4qTgnM2SFp388A2AL\/SgGWv8adKUb8PnK4z0g28CYSaet5TnK\/lq5KTzVXxDxoZmX7tdwJM2Q0Of1ympw72R9WxMx7g5uaAkkJYASrHp4H2fuC495DWuxum6P7ObcM3xdCt7uM4r\/FkNiQYBuxK4NZfLpZoFfKpKxB1+I1EHaBWtr1AL452y1o9sTKg92k0yRc2COgrreg23+k+RIgmv5j16XmtLqZBLnHDzUJu\/my7WrTbFuHStDzc3ji07BqSxaDiIGeC5IErUNitZuqUhkY+Z1rJ8ere6j1ug+N6WoeW\/QMrbvuFDtGBR3jNVtAvBWn3I4YrXQJSScNr4Drpc0B+PuWHWBxyAvPUBL6rsWTHIZJWm\/ofZ7dKY1ZrTtRr3liSQ704wGh3w44fKteH4MYgCHqwvD1e5bPGyq8XQhiuSwGizK0qoKq9V+WI\/cxed0aSTM2OdJ6JqXCv3z0ZjB+7ZdIddcnIsRKMV0rc2K3S0z2SqztKqwo+QsjfKf7hULJ+mNqN2O1C\/06qYAykOorW\/KqRz1i\/o0GJN6Xu3LQYHSIjBryWYnDj4JpLTga5Uswl3eu\/rjeCXUrDQRAsUBptCaRyF0t5XT+kf0iNKwmcx4w\/TAN3mQoplCTg\/yLJnFVmxRRct24W64MZkfRqjf6dWgSgDKq\/NISs9dTa4M\/VTVaXZeWw1ZPMmUI1XOaG1vSG4eVzjLQYDkpTxnFuHwq1jBqOv63wGbuYKmrkzfXiUp2H1EQMo5JRvsSoLC6ZbC68Ldb5J84yyKP4tzVFCHMwFiPB9FiWwwqrxoS9l\/ULkVB4aRJEv39fjFayMj2ZvUSldhOt7UL4QtVKiA2oZdwMZQm8TjSjXuh+JlHjiwZ7216\/5+bTEVr8hF3OZgdKSqevTTLgTXb3vQDmhXTRh8u0i7X3dXSrM509Bt7srxE7cXIhwupqLSrBgsUW7brylrqrrYajqkyHkA56qQAJuFxKAFuBEOYe+8eNtolptKGWswHyIqocrCT3pyL56DPauP+WeSkmt5oE1gbDUhLg9Uz7EJJxRGPMnYkQIAuydEe6dNkjC3gv2HNOI9cwsV+jzIu3zrL4U\/Zu4frhlzU6FxCNZtkIgD7xkBRYZZ7MMiEf5f4uLH+BTfWtl2G\/RPftGTT3fFW90bxbIAufcPZ1wZHJ1EFQ+jbK+T8ZLm5HpCn7\/KEJ5CKLLjZIOzCG2CUN1r\/SEaxFD2jjBQCrZGC0uc2YGXMkqwqF3l+rdLJJ4EaaV+JkiTSlilJlF3Hhh+MlfU0UCpGgIpcic3oGCX59Ro2EiygEb6ZJ3To\/itpP1rLc\/h3yK0ulGsAQAmVVDZ3DR0kU+BU7uiBgKtWu4ptXc4NBlSnRu9DMvkTC2Zxo4+d2HPrWlup13M1aq4QRaJ+0NlGfB1wGz3Dm\/BtwoThhDY01\/kzqQAM4fTB870dsqXb3daAntCD1AFY8nCThIjnXlHLjoR7p\/lzgY2weBB4uTuDIILKnpJKANLq\/SO1qdOE+DiRqUumSDkZW8gGiAMXVg\/rpZDuLJ7VQPazkgQUqKvdXrO+zIyIdRaW+9EFvcZWMhb5DRdyTcLSHk2wKchSGs3CFbLnkttK6wbjX4WBg7ykN1YNrPCfvoGko1OqcHkbVEaECQeBeDWZYDSqZrL9wMZ3fYLcrEPvcHXmPoqnkjjzjKXPQvciuoh8p6adLxJn5hzvAJbPV7X5tXggFeeuio8b3CxwGDElDlgGYGtiXZVYAbdjFk6B\/jV4+hHGGVnIy2TroHS6WslaKyBvTMNjCHD0ZCw5vx+RUG0AEoV2KjwgcXH7nWLjRattxtDRImFiOj3wKqyLk1Ik7EEvAUyyVHN\/RwJPGN6Ux5RPcRcmJSf5moLp9JjVbgaZfH3c4ps\/k061Yw418a9ZZ9f7HrNdtcEGhePfRXwzeku0ak2nDDC7fs+10MPtL1aF9yMnvdmo0e\/YGlxU0Ob3+muiDwIMLzXWAEPG4zO0LcHwtDCLvLQOekwUwIG+7z+gBTbrMXECnlm8dwiCGg+xSRweqb7jIk\/t8F5XngxWr9+Km5YEp+wSoJ1\/vlv4XsvjStg00xf0+rXgWJp4H5tWnJGkBHL5uBWrYVbk+GUDTymzGjVFmlCar+D1jOWApCvOy+rvtH4Em5EeD5XSLMbbWPGxTzak0qAC66bDp73P3lOupmynQVvW+\/CF3YF8U4pDyhs1dPc4hHnuKwQCDFITm+t1v5VH32jEuKQRgv9VVsJgaG9vZ6I0PcGR4BwUjjPPAkAZ5oXioT1RrfrH1MjaxCVz4k\/W\/4xORKwyuoAfrkwqzHjg6qgmCy7j3M16zyc3jX\/RlAO6JLDhxRoY+k4CPQdgMfMz8mbJZQURqnqkKyx0D7wrnXbXX46t7EWZg6VWpEss3qaXntyma\/P9ithtN","iv":"f760ee9561f93e6d2a17e36939fa9b57","s":"20adf065ab7cc380"}
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