Research
October 19, 2015
Image courtesy of Four Seasons
By Jen King
As interest in craft cocktails continues to grow, spirits brands will need to implement “sensploration” tactics to remain competitive in a crowded space.
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","iv":"f124861c776cccdf47630d427947596f","s":"cceec40ac58d6b3b"}
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