Q&A
December 29, 2014
Balenciaga's Florabotanica, a Coty licensee
By Jen King
Across industries digital touchpoints have reevaluated how products are marketed and even though challenges have been presented, the fragrance sector has benefited from these advancements.
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7hpaU06CMHjV95ir9RYgMYUBBoXjshHt+S7Utg3kXp2qsbDHrZtGXJJUWQbYssdBE59k3Dk+sWc0WzSE8qrNq5TPV+eOiUmRqO+3eoMHYRVkZvdOPigoxMRb38BBy6+UQKypYG\/KwuZJ4yPvdioxGJGioil9mqdNzVAn0dxJP1A0HRR2WrmWf9k1DBvRggjm8PQCjuvRi\/gHk0aiSb8O6TBGpOGN\/1r7efi+WP0EcJizafcEFpvqBN20TXtsuaeZ1cgu+zNkdUv2znoINMDEdhxzSlOYxv0xQkJ6PBIleZh9m30e5RiOCUihtycqlboIB4+Tue4IIwCnXkZS+i0CMriyzYhRH3+UxEXxEJyoMBJ04WiyilSANMzNAkms4i4NWNMyO4sLM2JOmJGcoXi0tbPDfl4MG6SraxWF6CtyVeJKfeYWC7NpqguEXgcG9AWEWrLY8wXMHkSaapwbJgZXaJfKSmBm+p9V55XQDUBGTrATMut3G4wc7ZsKiNjL\/ePZ1llIf15HgGCJE8Fqx\/+DdKkZfR9tCgljxoqTPbL9cAoyAmai4eF5XZ8mHVHk2RNsMYCBcvq3q\/5UYoBIjfwVjHni2RDIhUPT80VQsxG3CpAMiF+71moK69kaUoI7noKHebphGHtJZUA4Mzlq4JrN+ZefHwadmj4o6z0CUr6JZ1P9SWPNP1kt2cXuWmzLpat0GTdhOI8HYzcOV+GKtdIggQWUWjFSbjOwJ+13b8DA+oV22V87ldfzLgZ76D6+gL3Sh79bo+UolisiIsLwDp4+tHMLAGrBoiuGryFdcBMaLpNI9T2WSCpZK+pj6P4fyb\/flmsy5X1zjxSAeyOGobiDFeAkpOjMvuiyDQp3BYeCYgpf8O+Tw9Sw+phRKuSbvmF6LKNajwhHbaVPomN3zdSoJzE+leD+BHwVQy1rKU0C7lucc\/an1tDVP8AfojedrdqUHRpS63S+5udVdf+YM5msGOgDo4ZwRfYcFrSx5ZGSXmxe5rENxFGzff8\/2f4G7qOY\/pDSCizah68o7ucTjc1VNoAl\/OZfiDfA6HQC\/gGpf6dBBzHlsmqqMnwxvd9JLV4lu2yfLGxK95NabYhrsoY1P+q6+yg\/jA0X0b87x5B3YS+rdbk3jux9zE3CCafpixDOr6I0QBp3Z4k8HU5sUuMYCrnOlpYnk7Z1UZNzn7HM8yhf6H\/AnxhX6KDVU5UHVCCNXuXNqcdOi\/P4n+MjdGvjRO6vjTOFNtAdEXQbZVOXXT9qWfRYZDengoh+\/9MLEF+BPYypU0PcfP0EdvvfZo4Qane+4rK9hfzG99m4m40g60pGT0vcobDqBfBAg\/Gk4bkFeMsZN5O7fP8cnVxdunuJuO4dHA5SK\/g18R5GAD+GvYcDUTPPU8MZcmu0hWtZTP6kjkCJhZ1NfhD71EaD+FCAmIJ0z9zASEiNmfdByFXQTLcMN5R94\/uKVGt71KSu400VDuwVlcBK1pfCA+6il3Wx1fKhen6oxQLv9677BnqlgvjW3+22xXPS3MABeHhj23eOB0kgn3+w53L6abTA8pf1TGX8At1Fd8DNzVE3h7QjoKDvAPBgRtGP7lyKCTM5iuR4N7pTdZtJkj0DUALEA5RsrnwBe1hpl8j3RfxwWbtQCVfPf2NVmGPaEzsgG57D\/hQ6gbWE2OePQVQFm3VaTQnN4ziOLrudeOlFwn4+EHaYLB3abf4uPn6Emm50YGZsv2rf0LRgjzWLHwF8MpSdWMe19VTkDzezofubhrprp8mtOET\/yJwA9NswXVd8AcbXinPDb2D9ag83JlmNezeboMVu8LGHEyW\/mC1LDwTfLpxf2DR1GUpCqWpPzZwU9Zabo2I\/4BZJ4FCni10xuzQi9UjvJLhMq5VeegpwlJh7WtFOEB\/w187HqxNx1LS9YTN\/h\/UkvQJCoS3esWXsXP9pgaIZmS0tCylMgvUXoqHT3ZYnqU3WSMdrmMQFLiUNRWGOkEcYRdxVxb4U4zD4Ay1miiJMRlp5QulfHTUzaUMuNudBj9l9jd7HX9K73WylPlnxFnyLcCrfThyyU4TFshohaLBZNEa+TKXgE4\/8wgQ0VASwWDxEDMBNAdbmacDMZTqul\/nQ71FmzsVwqpOe6poaf5csU9gVR1izYBWOX5gpzbHeXvxXBjzPj3WNdODC0tl0xH3Rmbw4B9JHP1ZFiO6a3nyF1epGncMXivqEPCdfUwygCGnNyzCDw85sSbFdiv3wnKaEeYEjxg5mHkvwjHltzlIPD7IrZQldExdRSlNy0r\/Hnb4hoaS75jk8XzzCAnhNHzu5cEvu68w6QwXpl799nErKnsgpMXNa8QURtIYVuj+do+Mi8nJ96ohsducNSrPsHYwXmwzMf8uytplljX6MbrOBBrP2M1vYL75WRRMZ\/chB\/AOENQFqGtnegLovTbGw9XTepwTensT4VF1gC0wyXrCNPWNJJrnfAkDD4ZTnq8R\/TFsFJHcYW5GDBIhYMcbb\/50iH1DN5AkcjVhWnZq4FJ9D\/ZVGhEpKNRquZAoEbF96VRX9FTLGQr82oq7svLHHYgPW90x9kV\/FifpVx\/W9RdP7UT5G7YtxW2Wm3TIq6wKbftCakEVNV6zh95kpp2U6ZwkL2+K+DEV4eX+9LRrjhol7Bnvtp9o0SrRw6\/LpfncNtz1Ed3OuQerrq1sOIFg\/OUMK0iWdhAW9ry8NHh2jjcfyNoRSMdpGFNITfXYzWR4+tgdI0gIS+vTyVtrQ5bykQqbKhB8MjaVlUH5UZ68PfiAHwHXw6S9H0SisOEc2C8JF\/rbdgQUpICmEyVn6auDNW0jk8et+9Chjs62UuQtoI1ngbBHxczpIJsDl06R2U0YixY5udpSUWuIuR34dM4I\/tgGcjmP1tAneTduTWkeqD\/wMG2zK3JheoWLLOMxF5RC3VAlod8C\/5NME2alPRnJ5J2yH\/TwrvG7OIJ9N8sLh7fSrFuER3jtIvLdsK5KHtMjOYtEW451UN+9n52xQV0zR5CiGG6JGqo8\/jR1Y4chFx0CV0BVPKoMTYTJmWKxhsgAAJOZOubtZIXNjHwe8uh+lZAaf7T\/5prVbANzL9nJT20s9kzmAvLmPOmNP5StCY77t7bUNCJL9xtk1zrs3GdPgz2JXcq5qwelnI6CmipPNG2U1H9zPEatiVLjRYCs+9p0xkWE5AkTOhXwQNdIcDT6hhocDjittCRD8k9+28H+q1Hfbbti6t4EMyo913bCrTkBB317YD5NTPmfzkRj4qNyGzGId51X5DiZ\/hXWx6dBypb5hBnfkptGmEMDetfmjvdEH2nM5NaAJNqoidmIEd0s7oW92gFXP8EwfcGM9PxM4m+rThtKqWKK72pUN0ZZn7C7WAnjpX8nLoDWaZOpIn9s0sqruuPCnnGeKYFvFCxnkSgKmAJvihyVrLm8LNd1pj+RCePp6tem3+hxweeeo3qG4V3iYhl45cO5Nn1Xx7kDVnJ\/soa7jbHNv+GOlJR\/Rzuesb6dXLAv\/LGwiHRFrM7cfWQyZek\/Io4vdtGXdi29y7ICXjUeamgs4eBPpugQqGVv8Adq+9Kl5zyrgRV82SKIB85nvbrXl0aOKw4TajUQ6YW0Le9zokQ3H37oI4BKek\/LbxvgRW083CyTMWhb1YqMmQRcVc+u+JJqBiQZUnwEpZ1P1Fv5JQ15BNwmD4FVwUpjectExSTywI8NfHIyfHd8k76WdBFCiGZ0nb\/Po9poktxgVJSVLC\/K1cWjTOJTNj8mI0ULgj4+oVDDFdriMYEykj\/AwB72nellQbJ5d5KN\/S7Q0Nxyh1q9gBY2XLCaWLrJz6Y\/X+eW83\/rsQULIItNYRIPSPWEKxyqvS06CRonf1ZyTt\/abuhfZc4srLhHhy5YYvN+JydBXwUyJ7EqfxxonwdYjlnc\/pGbAAtlnInNlQO3sI5Rihs2nUWg5gkBRsno+jZ3XJczvHFivMN1u1OWZtR39x6lJT41BkGEvYRP4yXRoBDE1jgEqJ6K3oUJi2c8ibEUd6Rjt\/Q62yWBhxYBThqYFtLEMts5s2VtZ68KlcL1gp9a6FoF9GT0sfIrDD7Urx5X6bTak13TgFkpf15FbgjcfRT\/Jeul1oMGTAgIQyh4lVjmRRYqnkc5t\/FmeK32rpGTmR2ISfMYIEQG0MqaGoLD5NQ\/NXiSIHdguEbHVBPAMPUQSDfsArrs+LT4oKvArsB14aGfOfX5SdW9rNgqlTD+W+bB2cKYhUxAolzNaZ+q3ZpgcLeqQ25rYdekHxiFIWz\/YkvefVuVxvP0vxPlyC\/qtovi9NT0L0\/s0bpAT38gI+xLLHIzqtWcH5rbPlMG\/n3nVg2s7f7nGgpguyv3xvz00W3JufvG8MPAdDGvODhCF2\/vKJKqdJWaiBRTc9T9aKKfGshM70yY4BmO6MQE2ko20aSV5MlSF3TtaENox5rH5fq13nlLr5T6xDp4yt+iKYXAJNcsarIG24GFdjLgnpKUJFPBSMMNGqu1GiBeb4BXhBt2+6f+WNQ6E\/sJBHskggoAavAs0nCJyvJC7cAXngNLwV99U7Ig0jtnk0W\/76QJnuejODV3uIsdLQkh9FXISX0mnOL2KpvCCcHUbjfLs4ZAmP63vaUTWvIzroMBz398r6L4wOqzFDU7nwOAx3\/atgPue\/LP1h\/YevB7Icke3uYgwfm8P40QBe3THrTn6LAaENgqu1Qefmzi0SJ0N5rUnCHSGRSWK2F80SpPjdko6W5Rwoc1BWfkMsAqPDyJRm5QexygunVpwwJINnGv5vFBDAujETRuJMLQ+1bJvG2anpRcMrliW\/YK4jADsmb\/kxweH6AsabHwu+mr51xymcET9hVrdkUmug\/HWsEj6rkbYR7C2mAJzhnYx4pGeKhR2omN2htAhZI2s\/a2+qA5mb00f87N6b\/NZ8\/2DAlGyXYrBWIu3uN5lXLQOs+xEAiKldbxTipzqTZorxBZvYLeAEUNfbHztJjUryzYnS4IIk3Hgr0q618GgCNuXLzeCJLdz8niyt5eK+\/wCsO222sKdQu10UlJLdmg+PFhIPPWZs2kDpLwHoYis\/YKNoWtsSMBEo4utBJIHdDEb2LUcBoLrLefOciJm7gUqJBO40lkuOrIX37rPR0gOE4jQBO5jAuS4tc+c6YYvc6cb09trR1aD5nPTGVo6Gl0DkfM5aEKFy8cawcmcPkYVB\/mJidepyKoPHF+sOSDVZfhdHFwdckb\/tOwvhnIUCBeaWrYKLW7dxIhmWwhXItqKLqzjpLcBGghOgh2DymqCoDxJTlkKJIh37TsLDdqEL7wmk8iw1vQTlOZqEauW0WaaivYz7NaC7hAN9TUXYXG+gUBM\/3qFm79TSJx3zIhfSB5T+T3exJWm04p03hVcAVFzGCCZJ2Dzc+tBcWBlwiKZACPkRscTHYbnFhKDCzdPOJ\/NY\/E6nh2\/rI2U5ZpFLlV13mh70K9AQqGzvjBMqbs71YoO99kCWjdagdp2eGshuGdYGlM9mA4e19QFZfxQZCaD1obi4jPTnZIt20e3D2vca6VMcwcv81yVY98nyXCxV+UKP+5UBP7XU7WkT9++cZbMcvyit5zlnGdVLkAddukyMX9AcTccIibGAhAxPu2V7cjgUTq81T2jtx7DnrXU+wJrT7gsLN\/2+atWHmIJFedj\/0AQDqpSrKPOjvhzk6xdxcP0WlY3qAO1UOXw0Hq0xCu3z5NfAz36KjgOFi9\/7u3NPAGc7jhBhWX8Q4QhaFE1OjCyQs79rZRSeUUqJUzensMBL0U+MUM5wXz2tGCus0+E0+J+an3TGvSmmYGx8keYjbWgIyLCa2vFvuwXt\/cSDO9rTDm8dBle0x\/SoCFC4CJmvay\/\/ilEW09\/Kw5HXVbcGt3lPdGjPMqKATW8UWZKRCEvcvyxU\/\/NY9gaRlEaKZvkdRkfckZ6XAD4Ov1aw3hSIcifreojgBR\/KIKnAvXNVQu+um\/sBAM7nQsexi4PPtf2MhlwcBO87lRQf8+rMw8rf01AE3IK\/+O3xDrKYpxP5brnGEkICimOdgCdQZnR43ZY7VBNBCQKcCvRe7hPUd8tybxB44ADINb5e+BF60x8RCJS4yoapRb80egip5S3GNR2XZiwXzLhrOPg2EW0xDQ10KGnwaVgYi\/Sq10uN9Oydi0IOO3sYTR8B2kYxB+PQw4uSvsHIMkzh7lCVl4v\/Z13KgepqGhzkTeJJakKtMXJkKXlYTB0FJhLDGnMuXFXeGh2GZc5dSk2RvaCJuV2ZP+mBuJpwKKXkvbTuHnDKaK4ZF74KpGI4dEsLnJOU1Nz7YhDzPO53elp5HQBQuSpeIhfHj0atUKpKRr6nLVo8LtV8I8MYLEl0VxF4vMxrBgDUddHRJG7bPWjNeKz7d04LKMcCgEeL1QRrtI1JJHwhpnWKMYEKaBlvCQcxHiwCj4RyoIRwNeIKwQzHaZ5yK6745XZ85vomUg8+ffL0lYf0PIoP4Oq0G48vcMdEluRE5Wk0qvx4rfhkpWVnTpkkxWQdRnkZtfpnGN3sLhnT4K7obi1bFQ9UMNfhhwne9lhsLgSvYpmOyxNyvI+CG4j+vUoXHEXVPGzikWw80O1zL4u89IHaHAEHeGtKlvf8lC18OqoDUfIIepPwCspbfRa6vkB7sA89LEIkxU+lWbN12KVmmDykU5mSvTKzk1vrjDEIRV3yBl00w4keJI8iO03z3bfege8B\/4ovvbmj8+Cs1NQsjzCIyqQdP3KifCFgjeKMFAOPb3zErJI\/9DuELbMoA\/osXKoaRc9Ihlop3NUBC3ntnbfmfhfwTy0Ag+oc5nhz6bUQ60gYF3uVqs+12Qj+4MSeIduAC8kKjtWXSJV6V1ZJNjEPEtPp0l67EUKYQKNlbwbIqyFcH9kV3DvQ17d9bpJmFmUE83N1LjtWJl0eNU\/xm4j3IkY5nVaB7LYqu+3pSniEkW+UVc\/bEMtAc85GWIZaRav84az\/Ti05UUQS1bFYLp3UjOsMp2Es7sf6UuGokbefhhP\/yorCfmhj8re8TCXcgUGmuZy3q+Yei\/eD81mjuk67rc5oVtDdkOdBy3QLGJWnyaJ4uubUIwhMUFpK7Rpw3Fzj5FqUpVmrNoGy1ZaxkvdKXdIgp\/YJmKcYmsyCZTE6SvqDJIhjS6vEtrZh005Qvo1X\/wvZxvv+77A9\/0tCWz5aGWuFBKKYk8yG7dT2Eu10M2sIDDys65fiNgZhsnWTWym8BGfeXRrHN4NSzmKPYcM9RXTXkiry6js9KtXPkIVWgo0S\/1ooQM+wltYuJEaO7RqljvydPOcIGRHRSnIN\/TqVsXDje9xKjFk3DI3JbEnfIEnwd66TguC80WOJh7quXzlTzaWVtZg3fbM\/hW\/KvLj+X21ejj3Av09dzm7kXD6W5AusNMrmVreIXN6BstGtJ+LDT5F4gOJociA4kI508V\/yDqyDx\/gXoe5qib2DicpDbdtvakJlIWu3YYtAKjoEuNikb37wH4yRBRohGAv0j6nICm1gP+qVmSviE2fXzydCq2TYmRXjKE\/tCs3LSYfik62hUKqJJOqE+zr2xpmCz6SSoc7yd7QRYoNkY7LMx\/E7c0QPXJ5l8T0KEDMG9Zx5K9jsIp6OeZ1dAM+DPM4zNaTX22ghsbLsmmbmnyhZpUJE9QGYWP\/rllbehSskRagAo1NjHd8b7akYTDTkV4q3GQX8+xnU6KszoJqI2Ka2E4dsIJx\/c9K6q0BOA8Ots4OTaSyc1psLdyI6OShH9AOs5mVq5TevMIgBpUlH0YtUBi1he6gbMYUCG1EW0F+cvM+kZnDNRvjYr\/dpEFT9oUInxTRB7S+iP5F\/X33hJMc18WJLxGZDWaJfeTzgM0SbihLg5JVS3k2FeCahHjHeD08DckxAtGp9RmJGv1FD53ArwsvVrX1FZkhWqCohKYGrNLTciyHi2NgjwKo+59rd0xALm8Wnluz+p8CH5PYlCtMH8XRvQSsUMG0O1MY6fCZ3Kg687pRzRHonoxKUzg3K8+vZqw+Q0jHqAXCc0XDNEp1DPLl9bZ7vg1Tb9GdMAtqSyV2hGVHylGBrIPSxJ3sORvBZlyN7ooio3TaR1pApFuBNT7YVan\/C0LVltXB0R4lxl9vt0XS9OIwJ3klKoZxD9qZNYx00BTo3Ia8pH\/QeojQLwQpQFtWn5PeKDUpPGJ96425hjoDoAQ8i6BPlhio3kngh0x0oP4hHkUGiGtJOQXnqyAYDhqjMA\/hgyu\/8WY6NfF96SGUV4FKpRHD2PnD9RqgG2Bw0QqgJDBUM5WAoR2floCKeTohfIT9XihtTHdSwhig==","iv":"c46b8b2a776d7f68e1674ec813f63872","s":"bd192704022415e6"}
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