Q&A
December 29, 2014
Balenciaga's Florabotanica, a Coty licensee
By Jen King
Across industries digital touchpoints have reevaluated how products are marketed and even though challenges have been presented, the fragrance sector has benefited from these advancements.
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","iv":"201188e7df63cf90111d30a871928e29","s":"3eb6d9c67fcd5977"}
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