Columns
July 1, 2016
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016
{"ct":"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","iv":"7966792c894ea19d3a16530b3957ba3c","s":"a459b497d9d8e74e"}
Share your thoughts. Click here