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Apparel and accessories

Hermès visits its silk mill for theatrical behind-the-scenes peek

September 28, 2016

Still from Hermès' La Fabrique de la Soie film Still from Hermès' La Fabrique de la Soie film

 

By Staff reports

French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with a film set within its Lyon, France workshop.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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