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News briefs

Hermes, Richemont and Ferrari – News briefs

November 16, 2010

 

By Staff reports

rsz_hermesToday in luxury marketing

Hermès launches ad campaign to defend the ‘unique know-how, values and the culture of the house’
Hermès took out full-page ads in several French newspapers that called upon customers and affiliate companies to “express their support and reaffirm their confidence in the Hermès family and the management to safeguard its unique know-how, values, and the culture of the house.”

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  4. Viceroy Hotels debuts narrative-driven brand identity
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