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Apparel and accessories

Hermès puts consumers in a stupor to build mystery

January 22, 2018

Hermès builds its mystique with new vignette. Image credit: Hermès

 

By Brielle Jaekel

French leather goods house Hermès is mesmerizing woman from all walks of life with a new campaign that puts viewers in a trance.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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