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News briefs

Hermès, Neiman Marcus, Mercedes and BMW – News briefs

September 12, 2013

 

Today in luxury marketing:

Hermès tests European appetite for its young Chinese brand
Shang Xia, a Chinese brand backed by French luxury goods group Hermès, opened its first shop outside its home market in Paris Sept. 11 to test demand among non-Chinese customers for its handcrafted products, per Reuters.

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