Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Hermès luxuriates in levity and play in new campaign film

September 13, 2022

A scene from "A lighthearted day," the latest campaign film from Hermès. Image credit: Hermès

 

By Amiah Taylor

French fashion house Hermès is promoting whimsy, viewing the world with a sense of childlike wonder in its newest spot.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  3. The RealReal opens retail location in Houston
  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
VIDEOS
More Videos

MORE IN Apparel and accessories
EssilorLuxottica, Prada Group renew licensing deal
Roger Vivier enters second act of cinematic campaign
Desirability, operational efficiency key to luxury brand growth: Accenture
Vera Wang sells IP to brand management firm WHP Global
Balenciaga Music bridges cultures with Chinese pianist Wu Muye
As Notre Dame reaches restoration milestone, Dior crafts couture moment



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman