Retail
April 27, 2021
The most influential luxury brands have not just returned to form -- they' ae now performing better than ever. How? By connecting with Gen Z. Image courtesy of Hermès
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","iv":"6ceaee08e14e5958b68f35ca360b7296","s":"5a5f6efbaec33218"}
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