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Dec. 25, 2024
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Marketing

Hermès is playfully busy on Instagram

May 4, 2020

Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès

 

By Luxury Daily News Service

Instagram has almost become the heartbeat of some luxury brands. So what is French fashion and leather goods giant Hermès doing to keep its pulse – and its followers’ – racing since its American Wild West-themed film campaign for the Kelly bag broke early April?

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  1. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  2. Versace recruits American actor Channing Tatum for Eros campaign
  3. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley launches unisex, sustainable scent
  7. Luxury Unfiltered: The self-inflicted luxury crisis
  8. Meta drops price on paid subscription tier in EU
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. LVMH continues fight against sickle cell anemia
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