Mobile
April 23, 2014
Video still from Hermes scarf app promotion
By Sarah Jones
French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.
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ncgTmfOWoY19P0Ja8e5S4bdhNVXuYhhJWUVUV0nYuOBjKT1LmV23gGKpoj6hV10GSnUspz\/C3rOT3YMx5R6ntXFdzyB0zrmELA9WwQMnOWRBznjpvJlssDr+HFSG\/2TiaFtakiXJmuPAXC8mvf5kAxb25+NCiDffDKK3PHHtC0LTzYKkfYjb0yf89intUB3MtOYIsspHXwe0CjALxvupRsZceaGtMsIXqvS980hT5TgI9pRBhwTa1dqZvl9VDlOFqKdjnXt6NDSvTqS6ixOJ7KWvZhlc4DXs2G5YU6yi\/BixWnbpv25DYCbUfvoUy\/23SldvpS42fLH1Qnf44i11jQthgNvEaeKaZveSXeJl+U9cRxJOLUCKx6uESzKhGn43ACQwq+B2778uAyEYCdjLjYApbN993ULBb1eia0J4jLHxIUVV0px75p2j9t7k0T+M2GWHVJq0B\/niqTTdDH+ZueEJnITPvqD0t\/3mY1uTNmbtG1a4bz2\/ZS76l8by5yBuXQpbt5lQTvOZ7MFhOMjfY+1dBvKZBLmyO02w4SNzzJe8cB5tLxNY9O2XJxIr4vnMfhtKSWNQFaCqHdbKnR7fBjjkrSphIIDmitO+zZAU8Y+k+9M4jUtnmP+8TXvmfsQsAUhBEuXsxldoYHuv4EkCcyZg55WmbyodfiTvvmtW4IVFwlzMiiF6cYmo6Ks6trRKH4zNWsUacpCowjRwkMFlEHfZYLls76tYSJCMSkQNQTnERQ\/ipIdfX1sJZoRWcdDZPZr0qvT0s6LkVBKY7WuAmRWM2aM0EpScah49t7ZmfI5Vz90cValVao5pf96hZsSihF8GRmq2x68iskwcpIzhzyhMoc+6opFxZMfbhQaPCogaWSlkAIYzoAqIXO\/bl5kPKtF3HEiPWUeR5g5E5MyB1Tr69argVNTkBCfQK6DaxO\/VIoOw6cSB752V8VTgkPeCvymAkhnP9BrQc82Jn\/vlhXUACOua06dQS4Jd5wIRyHyT58Psp6x1LaRNCNUbKwtZYB3\/Fejs6zCBIdVnVT+V+2fvvHQXS1Z9fH2ev0UAHNfy+OOzCWh7wlDGuZ5UydnQBcn9yJwJuyLKT43WN3b8Aqvobc2t8a6iYEGu4VvG6GnabzQWQc6kxxMt8dpJIBHyKZra3H1im6KkdZTG2qDdk4+HFbpZdbvB\/cP7aReuVJV9GItQYZ\/mMmiDM88fT6jm\/hPNmsb4V3nOdw9LLFAhWaVbQIgGUj96Q5Xx5dERVsiUxR2I5VnoTNhwbHmOJfizze120SI+5qX2ph0V4qUcBNWmVfg1RSzXTC0TStiLWdzdMMgqd3EgF8OAiK1++wXuMuhYLHY2WJeKfxNfuyAbhAhW5W\/H416PSQlPqMYjSPMs\/txVPDIPQhVlWt8KCPgLI3XvYtgHsY+YqWHnjymwsnXZTAmEAujSBCXus4ig+XzczzX8SuFk\/Gppb85vx9W13s2xD1TyG8viPTRvefjH4FXBQy0JTa5SzK0TjboiW0nwtLnZmJ6Ws8GIQfYGRde3luVVy7Rtls+0dPGIZhABUJsxGij+\/qcy\/E2nd7vKYK1XdWewD0Ldbw6lm+q+HwZrgvuiWh2X31BuVIAKxZEnxLj+Ul573A\/2Q\/ucHtHuUdj7asL\/dLmdeCmjAWmb5uG2dI7NpiJ+UHFAbZI6IEI4hq1t8m0jQAPmEL+vIqc7gmQuglGQQ3LNCL4o96em8tpJvqCVn3LWrPPltj+cmPLbV5ykRxhMdcn4lcPTPvLzelzcqOIgWamPfUyVjriE9iWofdUVLqjYS36AYbf3hHPaipT7HctitF4sWOhj7Gmte1br2xZEM+GZgZjalSnUKaELsUDNulYFX2RsVnKX61BBb9udFnPJQbtFlc4eunZbWVN2yok1zGX1uyLm\/QtgVSTlv1PULPUBVjwGJM91\/cWb6AVLPerh0TzAptMSBsK6TE\/LcpFY9NFXtZQhJG4+WYTVc5AeCWMSmUCA42QLgQtDrA2t+pvYCQDmqoI\/jPZBQZHt3WbsfX8ZIWhDBvmXXt4PmPae9X1itxzF7+Yl2y8tPauSKjwmG34KRl6ghdaXQuof87\/nBxgwgmYjIccq7L8UrbfMLkd\/fXejtmfvqm0XmNKPoI+Nvl9bCl5NZWqE7nisklEHlmueNG5nC+dJ27S\/ZDhaVtV8AiBMdRtP\/cNvavuf6QU+d1S0cOB6xn6ZuneMqmi8jMZQZQdfhD4BzXJXZcV7QA+wc2d1nvCKYzBJb9irzdhkBDgvBVlwYPGRojJgjMnYhBNzQn7EnhS2TVQQkgSurjFM09xab9yhT\/DEGG5eKt61TLeVmq9xcIXcBaGRNngGir9W+jrLiQrcltiwS1q+bu00O\/Zz5oj4LrM7498c7QAX094PF3z3ivL0e1H6Qp5bFThnuqtg1TeNSIvL2U\/Q1amkcs4jTLImacv9iuD+otXeoa7DLwk+3N6bEqV31PeG7Mrjk48kXcH6PuddgiWeEk+WMHEZpu71zlOfewNY2MScZ70iBRC8zzb0Rhu\/KGgZgnWWJKexz606Mc8rHcgjXEof7iSR40hAEldw1ODQPN8mPIQYtnkCVY9Om8Ey8gT9Jbm0KkN4XWtWhfElzCBAUCjv3VCB5P4Ek511g4IWM1W\/UcE8HSVRUE6a8VWtvuw7mTTN67FYCx32KAy6SDWaH8t12uYQHaVOrnIc3jvECu+1eWqMj9xjBGUsTHFdffiYa9pwK8W+zQxX6u09hmQnUL2PKuZ4RnrFBYiij+KgvQtwoQD1knRtzJ2feDVZQmKntwdTHPMN5WEGeCEmPc49gxPOoK2FAE79Bk6JJQnwiqXhoriVOU8nhz7Va08NBTdgf5xwo71WfSDGeT5SAvOyONwKfsZmeqcUt49CjAqqVdHiHmXXX8DitVHRdCG+ApYPjHOr1QJ1dAGmZWey\/rX9OgTcWCDLJAFyh0YOQk641y8ys081R87UqZnb2xaM2RO7QgtGSa5Kl6PFXVqKHkIRbILx7JokksSCMPtqYyn1GnUg5vxP\/6c49YpUT+KTxu\/mnlvNuu9OszHix\/s+9OIuTLBBGHYbSR8y0Z1aeumqKIxcFTMzIwZFG+BNlkzGuqiw5UCR8XAV+8rou+mOeNW2DOE+jUOgvMN9S3SYqlFe6OkHFK5ji6pEmalXw6GaEC\/yArR7Uk4zSza12ChS7kSgx0cAUhCy+XOdzCfIX\/t0aybn6iRVhebLeYphiJ2+xZN8SKlOohdkc49EHOezU1izH+PkGHm11Mq3NbAjofIHadyCG6I4hR9JeReOx5DqzmoO03b3mZEMM0AJGl7tqUqqrhBlVt+E6mnpUmAgQ+dFV6\/aJ0TgzHovt95+XViC\/mjpXLMkggHK+BIW2l55+AncoSgwnG\/rjxhw9DUvUNugxDXq+VsPS8OLBFnHavb4qWcCQihjgxwj2tV9eFf0k6KcHiJ1r6eCYGLYolRMBJcBmKyTJ8WpvXezp8KciiUyukbjtaSxioI5Dxq\/3Ij0l8n8kloAsJu4xQ+bxP3KFQXukOo30oLpoH4cpPOU6NasXh\/7Lv824edUknaZLqycq+hSPZk+2eFpfa9yQ2HdDi7KmWCU0pAcqgFsC6CiZ7vi62DTbNwxBowHwmQzBcPDW\/lZarxsX7Zg21crAKorSXbeVGCmxMLU\/GBl4YCtysD56hMVmNztDa8wk4udtN2J+jiPIhcw0sn6mftLB\/mWFfvjdAa65UJRVouKcNPQTjZNtLzMGbzVVb1ru7ypJvcf7BF3ZfW\/ClSvpW3ji5c47kGFIBYmkNnwnsFFCfhfA2\/AvVOjlbCC7V+MUJMf5oIzioNJeOXRqN9oiLq3xcnviUSG7iwUy7b8bpJjNw3pP1Kivn090d5P1lg3M+QSnjV9zB8SviXn937MjMxlyMBeE4UPjhI31BY6gZCqZhwEpx65RkuDou5AkybgOqWpfoCC0yzwukhf1KT\/PXj9KSmAg7TkdoVVyRFH9zs9Leozhw\/orzOHP8aE0Ez3BiBWeJmZCSz4t4lLe93n0ZaCEvewnB+co6jw8tRx2gycYvrCQNf6srRD+vTmVL\/8ojsTzyJdE49kkeCw5\/tg3AtUnOcuth6LZtkDEdVigcvVIkZ4Dy2p\/0IxYFkAhRUNiTI50\/dqqJhH+zcF86mIUS4t1Uu\/KSAJHpEfwThwOZID4uCJSgsa5Vp+uWf8R+l2ihwjYZsRbwPbMXEdKe4pJ8bjgUh\/K1GCCflAkf928KdPVYEvq6ykxCIs877YJ8KXFsZXScmPNQbwYLkL\/v2NmF6FXaGpRPeiQkxewiLVHT8g8AzPyIytBA94+r2r1QGWVqojF0boLhW41Hir6idJU2Fo9n9KvQzL\/OjTxvhVQVYkOkFqeZsPT5gTI6zywhSuboB2Gq7XxE0P99wdMa5WFv5SjZvCet2U\/JyfI3cPZ76n232tYTxf+28GOTsU4YIdgrrf4+RLCsSvLAZda+f6FpkOn5dCiftkv5SK\/BFy9qsJ05MDnuYk+\/H\/GSXrCv8YQuJR7iSp5I8qD6LHIPPqs0n41vtpdXBaHGwJy3muvExOBCb5lOUS9+xg8bSBtS\/iJlIBz7rdemAoaxoJ1av5Ne4UhlbOLilPdZFNfroysbUb32T1j5mHNw1QXLVpJEXSgyoA3B92wx3XA9eiax6YzIWgNgK3lAGkpklvGRJmM2Fe40\/+RIqLFvUMdgH\/zpU5J4\/6Croj9MkHeHqiB6+p5XLWEr1VCojy3yMfBt1+UB4kw3+40kQcNqz9dcZPxv67gR1gKqTStgG7lIPiWrFpRdglkC8ZPF+DTsuHrZ\/PI5hdBmoqs907aUrgAR7xyE9p2\/5eOfZORaqktxcZ\/2U1ruGR\/eLap4VXJPXPEme1iSpVgGdvU1RxRiJe5rIHzSw+787aVqXYY3WFHtUVc5js0G4E1Bv1vJ6jTASTnCLqRtO8FathsXca2aUFXxpJEtYiQ0gCLS+gG0E9hOyrSF2eRXpzJ2\/qd6YkR8wiGy3i9eDrBNe42oEjLTtcjqAkGEgTsp4OIFhl1NRgiDt7DkwFs8h7lkY+x3pRHcc2vc5\/\/Rmpm8k3kDTxiSU85v0Hoxims4q9azqNXbKEmcWQF\/Hn9SiR906wkg5Es9nK8ZvjrlyVW7HHi+lq8w8Fz2Afrt8MV8PllcmWWNCKh2LoykPbdegcpwI7jfg2ETWnFmYtZgVkrOV1AM8la7ufBVPX+ythcA6IqWp6Q\/\/TkHnp9BWnhuMRTeKb\/zKiXMXPXXaCUgFIthjDk\/ewmEI5BzP414u8WmfuFN2P8o3+SzREu76EcIaA4RpqXIumm+L43GBm47RNyXTIMESrxFAShkS37kflnTSjR7BW4fVePJx\/YfZjPKo+VFtwsAlqDMgdfa2Pwa40adR3EAWxQi9EWfxXhk5d9PXVLe+EveHiFsyYzCUg1wVJhwUStSK4NwOVGSqDLBVBlTUC+pejENhjQDYXS8XqGsfdXOhTg\/e57vgogbefMj+hdCnS87waihK6kTqMxfcTBp7G1CE5BTcv4Z7rcK6TfqwkX2NlD9NR7rFRFIUmz\/Gz74GqyOFVQwsP775U8m4tnHnJpQve8ji2Ew05r+Uw6Y6zYfzdEUNsY0qYNJxCHE2PJCrh1ksst\/g9PN5GFh5Pyf5yHaglbUhSUPV4G1fwONWS80d\/qwtol6z2jmLitnGW5JaxOpoJTv6XExelug61LxWFmA3PL8BZ+N+RPE13u3ESIQ0LsjuGw\/EUERPT5w1WMc3AMWSSDeZe9OR0nKFN24B8IR\/vy1e4sC4xOH5X4fPlUlxNQ\/fF1gkwgUTo8Xb6bK6sPtWDh\/4wp+5eBEKD22VH00mciAUl+rn0BkD7D8JiaGJntS7yRAdtV6PCYsumDEYz7CaTww7VmIAXo\/BJ36qpp+xtLKUggr8iLKEFj8w9NqYPAw6V2a389I1RjbHBsDHlT9CgzmanoyyTX\/ACM7bACfkUiRPS1tK9KCJIOA\/FqT56wyF+PDxIkJeoYa455w2V4MGKs8zNy1o7FWoTHXEzssvNAxXmpEcFEAXYnhwx\/O7M+4uVaZNAI\/DrO4BjWr4ulpeZkdhKRgXdcp1Cl8Ff6YRp5KhXpI3z18vX3oBZg\/glvBjcLZrQfcvTPIcvcDv\/rVCYHRnrFzcYk1EKqFRjXuILPyreEW7qrtjUh20o9B2Bqge8Y1\/moNsPsf2JTb5byBIkxxPWASQI7dRCxZcYVfgnx7T46YkB2Amu+234cBJXsqzJR2qp7q2MpDQg8x+ubNyTmLiNhqONCpil8abng0\/FyOPGRuyp5YO7r5XyjOQAZH8AxShSilyj6apK9V0n+FemFEzcQuBOZrQ2V1S9pCQfTYR3BPrgd8EGT\/buO45odyihOD3Igg1rnQiMvby2eR1jzZjHD6YSrJrXoInrRDlFUXp70KRLojg\/bgNcVaeDrb5Wg8F0KAhcmrLGX0KKsUPFPB5Wptem4OfRzb\/\/Qhzh1ywI1\/Pd74UrMdmAF2+B+vkuM\/fjHeWr7KHecDR0Measi6+FEfqYD2FcwbVO+UCpZiJzS6UQhgFnuu7cF4GqWK69SpkwccPQE\/ZansEa8btxRsxknEhjLvA3jUU\/oj8DXrc4X095n\/orRAL5K7i54VN8uOnpMEQ7vrsAeJhsji1lZgF3h7AfYsDoHVLsPfQUMtxxXELiMNowDh8uh7z1VWTBHXNm+j9GrWjO2dAXicjLRSnlhB6vVMKgvMUz\/sesNjgy7vjayk2mfBlPGwcViIW+cZw\/L3SyxucDGOTEwfbfwNyysQTNPjFroNssfBvFkXKAB5Nxbt819IWO2h+T7X433hU777Geo65BR5vVP+xj4ywt\/zgZZRF4W8ZhqJaSuz8tKfkcFTsXGUPiGlXG7Qc04ZkwTZrGdkGmME0nCTmYb0N1MgSN89rR5MAw7EDTik3QQw\/bejUN1PE5Q7L6XIVcBXJuiL3gLGdPrj8kC\/x5TPzYUvdQDb81Ddszeis+z8f\/7c4Xj25Rh0J\/bhURoqj0aFIc032","iv":"406b78f8c2280f1c454e5335b1e1a94a","s":"df5702690e034188"}
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