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Hermès CEO: Heritage brands must adapt to remain relevant

April 23, 2015

Hermès spring/summer 2015 campaign Hermès spring/summer 2015 campaign

 

By Sarah Jones

FLORENCE, Italy - Since its founding in 1837, Hermès has had to adapt to changing times, requiring a balance of modernity with tradition, according to the brand’s CEO at the Condé Nast International Luxury Conference April 22.

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