Marketing
June 23, 2017
Longchamp's Paris Premier handbag modeled by Alexa Chung. Longchamp is a client of Air Paris
By Sarah Jones
NEW YORK – New luxury brands have an advantage on more established players, as they are launching in today’s fragmented marketing environment rather than being forced to adapt.
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","iv":"f267d7518a19d0bc85dac6ea1d0388ca","s":"73f958c7cbae5efd"}
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