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Commerce

Heritage brands must amplify tradition of innovation to reach today’s consumer

April 1, 2016

Oscar de la Renta dress on display at SCAD Oscar de la Renta dress on display at SCAD

 

By Forrest Cardamenis

NEW YORK – Understanding the relationship between heritage and innovation is the key to appealing to today’s new consumer, according to panelists at the FACC Luxury Symposium on March 31.

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  1. Dior confirms Jonathan Anderson as sole creative director
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  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Les Roches launches private aviation postgraduate degree
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