Retail
August 18, 2020
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci
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ahyaSaOGd3u9wJpk2+VTmBKRsYX5Gs8xLeQA8RWpS58c1\/4ETO0Xr0dUKthAJgpe1dXpKoYN2FmxLIBY65ACZsd38endf+mqu3B6jJ9jH4tgm1L6h2gJ+yPM8+\/\/To1sukndVLaBtlkGIb2bvedAqlahAh0Tmmrfl2THS+bjyakigVZsgO63ct9SgyVbr6wamkTNoC26nlUbGc447GuzgN2mIAZ\/JanIXiawf5WhNzZeoxIzXZbEQlmfwBhRIwjG9F2IMuKEslojP5JuiVnh80AUgtq5dXpeUUyE+qK1EdBTkjbfrgDve1KUl62Q3VbZOtfrnRwPcCepOja\/02nRFzmZeAl6Q9UgtBfd2ZOMjtcrNx6KtcADnw3mSeW75W8Jiq++9bfD2JT+BfWlNpL2tn9hFoz4yV5qsZtB5wT0ApC34966MLN2pymj++aJf2Cx42M+I9vC1upEbEz9fItX6hmfWQZwMB6OEB\/a2ZyBoHr7OpYIueIsNMjc5gTcm7UzAHfTnyi3OQCvnD6\/hartMhxuCTDloo51yiG\/I+2hE4Sth35tjfGf7p2cB6ROa8PNWHowAgiYhtFEuaTtWkDIzEmQk69Tgf0CBYUEAD\/dU\/+bXoAYhWyhgU1fAd3DN060QHrHd9fHg3OQF7A4\/RStsom3uZ+cJXD\/1t4RGA1FP9xbDljJOcYmPVRW1CkAbyHY6jSqkD2xF4xJ3iKfKLCQ135ZBIA4mOqyMa0lmq3HhucKAzZRBUQ\/9oS7WjcJMH9keaGQPF9sawGmhqClmw9P8jhC145XHExwsvJJ2S\/gdejEpp2OA\/zGYt9YrPzqdARIgh78J9ORrkf9wsRXhtDCuvsiWcoYcqAxI8ztLZQwoUKsS1C9CIuzo8FP81P51tRieT2vnecJtP+uC+PLSC9CrfGosfU5u0Y6l\/V\/+TbnvsHcc\/OjlzCTpqsgP5Ie8lFc25UW+yWlP+4f7Dq\/NXOQPPFhUFTq+S3GDFyxZ3+caDkLrr0Ch8lgA1OqNqtOLdpaUX4LhHFfKjjJqKJJeyVvl6mqTeU0yERRyzZisJva634kRBsrtZCChCjXshr+BiuEEJDAVpeCfKDVR9oiqEjCJ7tlGm2+BIXhKGs4ZA4m+uv3VCy+doqSp61zSwh7oZXF19S7sECzDTG6Av4oEo6\/9jeKc9ldF+hQ\/TzGOwa2TBvCtbny7tQ5JCN6uBlHnA95VFmS95FOEvV382JZotoIHWTBUki72eQ\/RxnxDNdT+ZhjZnHUH0I0hIoNKv8QgQDWJGdOeEnFJB60gix+2SRbT09miH02d3brL5Q8iUIef1vOxV+eeZS4uPehKflP5X2qoMgnzqJiMxuGNYsf3K2ct75W4YkY5yns4NhIG45YUP+bzBWxn\/RRkoh5PpTavoOHOSxj3zP\/E8sWg+yNGoAhCeXkm+M3O0UWwXruEFeS8DgiOzHOYnMFIf3rsaotOGeaGA7Ck33vHjXYQOWr5rPb4OCAcDdHIu4EgJeY7edEcnPJsez07xj+6VxBvs9gksD6nRSix9QQcPLO3eDBaSVXLAuoI9WD8cY2jMnB35Nvbe1PWuY6Eh8IIURrqYTojC3XTY6cjtGNaOFsFfkpp2W6Gs3NgzlMAEuxp8SsplmaTSjvG399FoTIPWZ9hWIlmR\/ifpEHf4CJV66XoGHgyYVn4QfAsUv1VpP+Cbz7bzkEjTYot78Kp3o3Iapbqc\/KXOBsjgmYteS\/I\/0JGm8ZO0e0bsWKy8hniMihtuu376Bm\/\/+k+fxGbZ2b6Yoh+4tlm1MbHWRGZNW\/p6Gd5v6kebWajOo8xuOMjDYz2kL2m9mCqgzAG5qE+vQ329nGaz\/3eHvHW+6nOAiH2NvYmYCBEprLEc6Gp7OYeRsYFX7FD1aU\/QL7ZSmVxRrzXkREkayR8s13V9KcqPbGSx0zSz33nacvta65jsVPWOXdi6jBvyU5c5b3Vlk77xmuIHGdefUJNJofO\/z4D+VpX0HFQdFUl0Sj0Gvjqckmh0svD0xjrIm7zehQF9TUbr3XCnrYTso4nirnyFgZ37wWzRKatR7u4x8Xvqka+zWlgTldN7w7jWvD3zGEYNrzOJsMhPU9BlFThjenNE2rgtKG8o65PWr1vMdjOc40sGe+J5nAkIDq9Y8eFcsKvHUQlArlljU2\/g1QTMfL2XucTl5CZYMtEXijSdd1V9Fp\/hXCLei1UQnUHKpyTt\/gWtlGetToc641hEqZ0+p\/5ShNZSg2bObCv0W\/XO\/OXsB00hmJsWwbjEDfUxgCyT6AQLV00XJ9EbHFoWLVwlLP818ovhdI5HxFhMKGpPAeyGqw0Stf3ChVVBoFdAyChm1o+s8nP2de9xGXg0I2EY2ZjeiUsz5yTbC0tv8OhjxfVm56gjyQm7xrGfjES0CmbCQT61LFxz5YOjp8Tor37kZDqehBcZOkQwIV5XJ8Tj0XQmzC9ethtgGiU\/akqYRuHUpLnHdqUqsAG1viKSoXc20lGzfVr8KXcQ0EZkhfb+7eMy6RyMHI0erJ9EXAkuI385o1\/7Rjqoya4db4lCkrtCTONRN2ALT7EcYmI609YBImH0YKMK6ZVojDGpYSPAOfYP51uZOGMrYWn7KL4bLO9Jl6ymeU+\/u8vTyYYzslsOQHSzbRs0QAotTpAKWfSyFwbm6xi\/JR1VQyBMedhtRXkUbf7Pr2vgHY9pkdRDhV66qVxPm3jFkm6M1GNxf5gFBb0HzIqh\/KuG\/+QRzLBWR3CSebr3Fv4IVilHJDU3vimdx6VVUGUpapB+tt2DcMmVgwO7oo3A\/+wh576+1BNz4LLKHS6JP26Zz8NRUaqb4JTBqFuNkbIcJb1xxgceVGgRT7WOtwU2qirIbZiItsxkVlff6DZQo3RtKaC\/xEl2CY5CwHNtYMTGbKa79EdHNOa8\/eFXCEpVKn4BOhjnq9\/h4\/MYWeGebw6dHcBQjZClR41rjNklpYJSkIRUhx9mdz0rwHcXY6h+1pM6B6XjnSMRwdSMQU6J5bvnD0VphqPM26FoXaJCg6\/IiaG8AZ+YgVjh5Nc9NVUqkVm41L3q\/wzpMYJfIsJPap+DQknn22VY3SXlbQSdQ2yWSWu5ELAQH6msN\/7Vm0F3BhM0mW9I5Mt6y8ujslv1r9wavOxbcR0RdDWtQ3Bws40pDEkKMG+jK9qcZJ8q8wBKLfISKCvUiwTSx9N8ML3QDuLWW+GlcsJaa8DNU\/ALq6nCaQYO4CdTNgk0WKb+2oBoQs0uyZCdyoINaxprmctL2\/ia9C2Izx5ZCpqmE3vVAynn0ZfekP+mQT0Co6AL7EY7ZGxOw\/xoP9h0a5L8l8fI\/J4WB\/jSKTKLBVLvafF0Eb0QWxFbV3GzYI6e2s8WoYRFsHa\/Lw5kMZ\/refOVHQFS7HY4+5DV\/lxPruO+7x8R6WqOUkaM9BOL3yucmPnky+RriJ74JbHmi05xKRLT4LHIj1TodFe9anGBubghI\/bQ+eE4G+EabAlsHCHYfyRqBpXtaGPOH59kPfzOvrghXZJshtM0orvodYmJc7xz9QygELCilq8bvFPJLygUJDl20M2v9yw0+Qy+AMaWRjP4gSuu0oeosrM9lqdLeTtOCTqYEOkpQ8pk7pILIQGSWleY1PFcRax6RGmkx\/xWcR9KJ+0YIpaJEL3GHJMSYd8KPdAeBDDnX1SpUIwNk1lSpLa9Lm0xEEaod3i1a2u6rZBdoEZ2U8xe7EPQA5pK4HjfUxDMBEEqYTetwtdhPA1VMGB3kTkBv0u7JHrMxDhilIRAy4iM+i05rE6KYdixx+ZMNHODfLX7Z5pmO4w\/75ndDJU8Tc3NcdATI8JJcw6N2LRAbUo\/aglZCmLpZvwVyUXqszTHKCf8St33u33NwJ4tXUGO7EBNcQ+pwXrxQvRWJWLCYiTjhwI45coHsVBAq+WO81ZdQNYprXbaGBcNNXdUaCbxTw9amE\/eRkuXKLGIWh8KFLQ0cYJgEAztxCP0L0ZYrcjQhgjW887jqXLx+qpKbn\/Je3XgfUVo9oD+Mlt5RpEktgyWhh\/UyuQzh18joOEPtW\/XBdpYCK+MVzLHrOsLbcsDTAGTGAPubtHjfUaf284wvrkwJvzxcEwSsmTBqta3tET4pCh0Q3d3kKaXOmekCvKsy1R3MuAYls0yPH4FaKw5NsjpP\/LXjpaDfieF+j84PrQXkO6jD9ax18CHspUV5nPlOobfdiNEJ+dVPWNdpgT1fTEKRmXzSuC2Ms7LuwlrQimcMlCYUgtbb+eC5caf4HPtnLX8nb8EHhTLDwPfMhuW1aDpbkcwcx2rgZGyt\/v77qM81rBDu0X3A3Bae02B5wMoZQZOASv5R07+YLhJtUcsNnTTsVVJJtN+9gRqAtDdgif6gxfD+f3msocO+Ihq1Ec+36SHwEfiW88Fdts9CW21JE5wUv4H6N8Ba059hMMmfNbPgiUefLTrt\/ohNDe+8JCDdLjPxZCwON7nzSGqVqCQJgn7V5zhiPVM2zCDtOPKiANnFzqX8c33sK7SO6uD7GdePKKygEOKVDnJEdva87bprMT+Gt7ZeiQgfNluzBDiuIercaL6rqUdIq8H\/4KbL+KbFTZQxBsTyHYxUSSbv\/rwaUCSBRThb9ljTJtLF2vvufdFNwMVRNRmvEUa+Xn6t0d1qdGRYzLabrfEZH6pcrPSHn4AfoXXg3lNqGFG6YUmhgMJd3IhBpkxTB8PFcJjja5gh3D6+E8tgKfzfvt1PX1busyhvs4emDX8UqmJpqySzobus3FkyKYCQQuVQI4vu8JGhhy00EhwqJV2ftAk\/TQrF\/gjl4z4GbxUhLx821x+o0qC8gvy8+2OlFfYiSXtIry8kurYElsY5CHMYce03By1T5z1MpARkLRh4yEr\/MT8Ib1KRA3zjJ3CG6d6WAkQvWdlr7+EMsa6ULL4xY1s8IHUt31tzlSjQek9cdvxFwudckIJ817PwZV6I+eY\/5BaiSD4PHtCwE8d+d\/3\/s\/HTouii32H2UVvDu9EkXLCQ7qigNRoxnGFiFwJ3UNKHQm3d3IPg9rTZR099lhTM6m1zt+hChwUDvZflpivf2xGiQlVgZfb80JrMOSU\/cskxACwckz8a43oKmz7I2zUezyMlT3ZVMakaXoIblMJpT7hYwZ1gSVj1UgQI3yEu0WaWLNmqGTTbH6+oFKvaxrnkf9QUbt6QVoXK9VTs8BJAMlMndSlfgb+MjKtsjBja3VsuhpYslDsQ20hPhc4fvmvX+yS+WQ5LKMN0cXYR2gHmLXsQw\/CiFyVXLYr4MZLCq23\/+2VMXV0cdQzAKQkcxPl3Hx1v5s1h1sVxYG5gMRM0T\/5Y4\/acoOsLxjY9OrSheI5WDEzjgmec1vyjS4zmtZ52EC7+yMuiCMXIgmuqD0jLumJ4nSKX+rQRhIyTEVp1RZKZZ7oSoWg\/YzhB9WlbuNgiXq804TQu7I0FJC1ttRWCKyiBKsYdyBJAZRHcaZVJi8j197+Y0S4K8\/yLQJBY\/DMPGrl9VdY3FLP4iZv1IjD0+TVJUH+o\/uhmr3xXJilxmZ74tXb8wXe6Aj7OcrsaJWlUI0lSliTCDEZTC0JZWkcEnAq\/HPp+U2MbZYTO7iMd9hvX\/qq9JFmeFuyJItyYjcUIp90\/zo9Xps2sA+kgekzOmoeUyz2sCHJ5kYUvH3y24gfCXoHMZ0nDyMrGZjrM9V4+01e7pigmP1O\/Duav15Z3B5qhyGwnMoyet0iow4\/kyNEFg4i8Z5nF6e9AdZfAVKHj66Ku9ru+EsmDxZ+C9xzfSNVbfJhGE2NuXj02PHARIdlpoWK\/9d5kNuPoAhtBZq5YU5mLdpQMwujRmqN4ZyM5Jh7mosJesB1WOdj98oSS5Wpe9PBCXtqO\/Fy8zTq786E\/Bg5SUFs6WQ15zVHQ4rzHyxaCtYP5gaEHewVIFACHCD6r4FfivjV4z8i8XudB3vErWBpthIjFmqFwX8IaukDiefYfbrdNsxazDq\/i6oNk1fKD24BcjqY5H5ae+5RDeLAPXzj35j+6ACQEBtW+dw98ADS60LhGYGtPgvxHYzjJwsSxC4g8zAq\/AZ+elgn3zdVOGYx7oOWyB3HtMw48tBa2wsidGsaMMSMqIlgLkUjlvjiD3jC2TTmTPVqr0pf3nDI1LR7mczuFC0OGoPw3Lh0M2ueIs+SSwYe7\/DaVy46L4FcTq0suDWLjrsZ3qoiTpAIliJavJem511Oskwayt5Dqd6w2dVViiiysKg13oQTce4aaOW1WBogLcSZnLQ4UOt2aSqG8G5rEgjzQlm3Pmd4\/SUKqyC5AzjR6+fExDk\/8QtHhnWWvh1ESuoo4\/An6XbTitOUTMTCiI3SFXIIYYUHzd92FXFEkd9Qmng==","iv":"0d870de5ff6c3caca9fabedba45bbfa5","s":"7efce2289a4c16e7"}
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