Columns
August 3, 2015
Noah Tratt is senior global vice president of Expedia Media Solutions
By a Luxury Daily columnist
{"ct":"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","iv":"bfd938d5bd6c1f0b3df1d07e7b04862b","s":"b20c69036a3d4aad"}
Share your thoughts. Click here