Food and beverage
April 10, 2024
Two millennial actors star in the label's latest campaign. Image credit: Hennessy
By Emily Iris Degn
LVMH-owned Cognac brand Hennessy is making the case for its beverages in the midst of a cooling market.
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","iv":"e463c675fdd71c19e9756cb275ce2634","s":"0d963e60907a66cc"}
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