Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"6c54479cbd9c35fab3587379ae1146df","s":"934a9b18f086a757"}
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