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June 14, 2025
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Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  7. L'Oréal to launch #JoinTheRefillMovement campaign
  8. Porsche Design boosts in-store traffic with Linkin Park collaboration
  9. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  10. LVMH averts luxury slowdown, revenues up 9pc in 2023
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