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Nov. 20, 2024
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Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Dolce & Gabbana, Skims release limited-edition collection
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