Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
VIDEOS
More Videos

MORE IN Food and beverage
Diageo unlocks Fusion Partnership Lab applications
The Macallan pushes anniversary collection at JFK, SFO airports
Ferrari, Chivas Regal forge multiyear partnership
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Luxury brands losing ground with younger audiences: Bain



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman