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Dec. 21, 2024
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Food and beverage

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Russell Westbrook hopes to inspire people from underserved communities through basketball and fashion. Image credit: Hennessy

 

By Nora Howe

LVMH-owned Cognac brand Hennessy is taking its relationship with the American National Basketball Association (NBA) to new heights, in an effort to engage global communities and create lasting impact.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. The 1916 Company recruits basketball player Tyrese Maxey
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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